Is Iconosquare or Planable cheaper?

They start at the same price, $33, though the two count their units differently, so read the pricing side by side before you commit.

Does Iconosquare or Planable have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Iconosquare or Planable?

Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while Planable is the better fit for agencies and teams that need client sign-off before posting. We don't score them; the right call comes down to how you post.

Head to head

Iconosquare vs Planable

Last updated 4 June 2026

Iconosquare

Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.

From: $33 /mo
Free plan

Visit Iconosquare

Planable

A content-review tool first and a scheduler second, built around comments, approvals, and seeing exactly how a post will look before anyone signs off. It charges per workspace rather than per person, so the whole team can pile in at no extra cost.

From: $33 per workspace / mo
Free plan

Visit Planable

Bottom line

Iconosquare and Planable both cover the basics; the right one comes down to how you post. Iconosquare is the stronger pick for Social media managers and agencies who lead with analytics; choose Planable for Agencies and teams that need client sign-off before posting.

Features compared

Feature	Iconosquare	Planable
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Partial
Bulk upload	Not assessed	Yes
Evergreen recycling	No	Partial
Team roles	Yes	Yes
Approvals	Not assessed	Yes
Link in bio	No	No

Platforms compared

Network	Iconosquare	Planable
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Google Business	No	Auto

Pricing

Iconosquare

Free

Seats: 1
Accounts: 2
Scheduled posts: 10

2 social profiles, 1 user
10 scheduled posts per profile a month
Basic analytics and limited reporting

Launch

$39 /mo

$33/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: 100

$39/mo, $33 on annual
5 social profiles (sliderable), 1 user, 100 posts a month
Standard analytics and reports, best time to post, AI caption writing

Scale

Popular

$83 /mo

$69/mo billed annually

Seats: 3
Accounts: 5
Scheduled posts: Unlimited

$83/mo, $69 on annual
5 social profiles (sliderable), 3 users (extra users $16/mo)
Adds campaign analytics, social listening, competitor tracking, DM management, collaboration

Excel

$139 /mo

$116/mo billed annually

Seats: 6
Accounts: 5
Scheduled posts: Unlimited

$139/mo, $116 on annual
5 social profiles (sliderable), 6 users (extra users $16/mo)
Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Contact sales, for 20 or more social profiles
Dedicated customer success manager and personalised onboarding

Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).

Planable

Free

Seats: Unlimited
Accounts: 4
Scheduled posts: 50

50 posts total, then you upgrade (no time limit, no card)
1 workspace, up to 4 social pages
Unlimited users
Feed and Calendar views, optional approval

Basic

$39 per workspace / mo

$33/mo billed annually

Seats: Unlimited
Accounts: 4
Scheduled posts: 60

$39 per workspace/mo, $33 on annual
60 posts per workspace each month, 4 social pages
Unlimited users
Feed and Calendar views, none and optional approval
10GB media storage

Pro

Popular

$59 per workspace / mo

$49/mo billed annually

Seats: Unlimited
Accounts: 10
Scheduled posts: 150

$59 per workspace/mo, $49 on annual
150 posts per workspace each month, 10 social pages
Adds Grid view and required approval
Team-only drafts and 30-day version history
50GB media storage

Enterprise

Custom

Accounts: 50
Scheduled posts: Unlimited

Custom pricing, for teams that need more than 5 workspaces
50 social pages per workspace, unlimited posts and campaigns
Multi-level approvals and List view
SSO, 24-month post storage, dedicated account manager

Priced per workspace, which is Planable's word for a brand or client: the headline $39 / $59 is for one workspace, and you pay again for each one you add, up to five before Enterprise. Users are unlimited on every plan.
Annual billing is two months free, so Basic works out to $33 a workspace each month ($390/yr) and Pro to $49 ($590/yr).
Two paid add-ons sit on top, also per workspace: Analytics at $14/mo and the Engagement social inbox at $9/mo, both about two months cheaper on annual.
The Free plan caps you at 50 posts for the life of the account rather than by time; after that you upgrade.
Prices are USD from the live pricing page, which renders client-side and defaulted to the annual figures here in Australia. The monthly numbers were read by toggling the billing switch and match current third-party listings.

Pros and cons

Iconosquare

Deep, analytics-first reporting and audience insights
Competitor tracking and social listening on Scale and up
White-label reporting and API on Excel
Genuine free plan and a clear annual discount
No evergreen recycling or link-in-bio
No Google Business; network list stops at eight
Listening and competitor tracking are Scale-only
Team plans add per-user fees on top

Planable

Approval workflows, inline comments, and version history are the strongest part
Per-workspace pricing means unlimited users at no extra cost
Per-network previews in feed, grid, calendar, and list views
Free plan with no time limit, capped at 50 posts
Analytics and the social inbox cost extra per workspace
Per-workspace pricing adds up fast for agencies with many clients
No Bluesky, Mastodon, or link-in-bio
Reporting is light and there is no real evergreen recycling

Iconosquare vs Planable: FAQ

Is Iconosquare or Planable cheaper?: They start at the same price, $33, though the two count their units differently, so read the pricing side by side before you commit.
Does Iconosquare or Planable have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Iconosquare or Planable?: Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while Planable is the better fit for agencies and teams that need client sign-off before posting. We don't score them; the right call comes down to how you post.