Is Iconosquare or Mixpost cheaper?

Iconosquare is cheaper to start, from $33 against $299 for Mixpost. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Iconosquare or Mixpost have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Iconosquare or Mixpost?

Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while Mixpost is the better fit for developers and agencies comfortable self-hosting. We don't score them; the right call comes down to how you post.

Head to head

Iconosquare vs Mixpost

Last updated 4 June 2026

Iconosquare

Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.

From: $33 /mo
Free plan

Visit Iconosquare

Mixpost

Mixpost is a self-hosted, one-time-payment social scheduler. You run it on your own server and pay once, free for Lite, $299 for Pro, $1,199 for Enterprise, with unlimited accounts and team members and no monthly fees ever. Eleven networks unlock on Pro.

From: $299 one-time license
Free plan

Visit Mixpost

Bottom line

Iconosquare and Mixpost both cover the basics; the right one comes down to how you post. Iconosquare is the stronger pick for Social media managers and agencies who lead with analytics; choose Mixpost for Developers and agencies comfortable self-hosting.

Features compared

Feature	Iconosquare	Mixpost
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Not assessed	Not assessed
Evergreen recycling	No	No
Team roles	Yes	Yes
Approvals	Not assessed	Yes
Link in bio	No	Not assessed

Platforms compared

Network	Iconosquare	Mixpost
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	No	Auto
Google Business	No	Auto
Mastodon	No	Auto

Pricing

Iconosquare

Free

Seats: 1
Accounts: 2
Scheduled posts: 10

2 social profiles, 1 user
10 scheduled posts per profile a month
Basic analytics and limited reporting

Launch

$39 /mo

$33/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: 100

$39/mo, $33 on annual
5 social profiles (sliderable), 1 user, 100 posts a month
Standard analytics and reports, best time to post, AI caption writing

Scale

Popular

$83 /mo

$69/mo billed annually

Seats: 3
Accounts: 5
Scheduled posts: Unlimited

$83/mo, $69 on annual
5 social profiles (sliderable), 3 users (extra users $16/mo)
Adds campaign analytics, social listening, competitor tracking, DM management, collaboration

Excel

$139 /mo

$116/mo billed annually

Seats: 6
Accounts: 5
Scheduled posts: Unlimited

$139/mo, $116 on annual
5 social profiles (sliderable), 6 users (extra users $16/mo)
Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Contact sales, for 20 or more social profiles
Dedicated customer success manager and personalised onboarding

Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).

Mixpost

Lite

Free

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Free and open-source (self-hosted)
Facebook Pages, X, and Mastodon only
Calendar, media library, post versions and labels, community support

Pro

Popular

$299 one-time license

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

$299 one-time (1 year of updates, perpetual fallback license)
All eleven networks, unlimited accounts and team members
AI Assistant, advanced analytics, posting queue, approvals, API, webhooks, basic white-label

Enterprise

$1199 one-time license

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

$1,199 one-time (1 year of updates)
Everything in Pro, plus full white-label branding
Subscription management, customer dashboard, billing and coupons, to resell as your own SaaS

Mixpost is self-hosted only: you run it on your own server. Pricing is a one-time license, not a subscription. Lite is free and open-source, Pro is $299, Enterprise $1,199, each with a perpetual fallback license and one year of updates on the paid tiers.
Unlimited social accounts and team members on every tier, with no per-seat fees.
Lite is limited to Facebook Pages, X, and Mastodon; Pro and Enterprise unlock all eleven networks plus AI, analytics, the posting queue, approvals, and the API.
Enterprise adds full white-label and subscription/billing tools so you can run Mixpost as your own SaaS. Non-profits get 30% off Pro.
Prices are USD one-time payments, read off the live pricing page; the unit here is a license, not a monthly fee.

Pros and cons

Iconosquare

Deep, analytics-first reporting and audience insights
Competitor tracking and social listening on Scale and up
White-label reporting and API on Excel
Genuine free plan and a clear annual discount
No evergreen recycling or link-in-bio
No Google Business; network list stops at eight
Listening and competitor tracking are Scale-only
Team plans add per-user fees on top

Mixpost

One-time payment, no subscriptions, with a free open-source Lite
Unlimited accounts and team members, no per-seat fees
Eleven networks plus AI, analytics, queue, approvals, and API on Pro
Enterprise white-label lets you resell it as your own SaaS
Self-hosted only; you handle hosting and maintenance
Lite is limited to three networks
No engagement inbox or listening
Updates are included for one year, then renew

Iconosquare vs Mixpost: FAQ

Is Iconosquare or Mixpost cheaper?: Iconosquare is cheaper to start, from $33 against $299 for Mixpost. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Iconosquare or Mixpost have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Iconosquare or Mixpost?: Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while Mixpost is the better fit for developers and agencies comfortable self-hosting. We don't score them; the right call comes down to how you post.