Head to head
Iconosquare vs Mixpost
Last updated 13 October 2026
Iconosquare combines social publishing with analytics and report delivery. Its current plans separate automated reports on Launch from post-approval workflows and two-year analytics history on Scale.
- From
- Free
- Free scheduling
- Yes
Mixpost offers a limited free self-hosted Lite edition, paid Pro and Enterprise licenses, and a separate hosted Cloud subscription. Self-hosting gives you operational responsibility; Cloud advertises managed updates and backups, with its own plan capacity and feature availability.
- From
- Free
- Free scheduling
- Yes
Bottom line
Mixpost is the pick for teams with an identified owner for self-hosted infrastructure and updates, and it reaches Mastodon and Bluesky among others, which Iconosquare doesn't. Iconosquare fits teams evaluating scheduled report delivery better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Iconosquare posts to 8 networks, Mixpost to 12.
- Only Mixpost reaches Bluesky, Google Business, and Mastodon.
Features compared
| Feature | Iconosquare | Mixpost |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | No | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | Not assessed |
Platforms compared
| Network | Iconosquare | Mixpost |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| Mastodon | No | Auto |
| Pixelfed | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
Iconosquare
Free
- Seats
- 1
- Accounts
- 2
- Free tier in the current lineup
- Check current profile, user and publication allowances
Starter
Check current price
- One year of analytics history
- Confirm the required profile and user configuration
Launch
Check current price
- Automated reports
- One year of analytics history
Scale
Check current price
- Post-approval workflows
- Two years of analytics history
Custom
Configuration-dependent; check current price
- Confirm the required profiles, users and reporting scope
- The current public lineup is Free, Starter, Launch, Scale and Custom. Excel is an older plan name.
- Launch includes automated reports. Scale includes post-approval workflows and two years of analytics history; Starter and Launch list one year.
- The plan page describes PDF and XLS exports for profile and custom-dashboard reports. Match the required deliverable to the chosen plan.
- Obtain a current quote in the intended currency and billing term with the required profiles and users. Regional prices converted into dollars are not a verified USD tariff.
Mixpost
Lite (self-hosted)
Free software; operating costs remain
- Limited free self-hosted edition
- Facebook Pages, X and Mastodon
- Hosting, backups and maintenance remain your responsibility
Pro (self-hosted)
USD 299 one-time, excluding VAT
- Internal-team or agency use on one domain or subdomain
- One year of updates and perpetual fallback
- Paid self-hosted lineup lists twelve networks
Enterprise (self-hosted)
USD 1,199 one-time, excluding VAT
- License permits selling SaaS access
- Customer subscriptions and billing capabilities
- One year of updates and perpetual fallback
Cloud
Recurring subscription; currency unconfirmed
- Spark $29, Momentum $49, Business $79 or Agency $149 per month in displayed dollar units, excluding VAT
- Provider-managed updates and backups
- Capacity and available features differ by plan; Engagement Inbox is marked coming soon
- Mixpost offers both self-hosted editions and a hosted Cloud service. Paid self-hosted amounts are one-time licenses and cannot be compared as monthly subscriptions.
- Pro is USD 299 and Enterprise USD 1,199 excluding VAT. Each covers one domain or subdomain and includes one year of updates plus a perpetual fallback license.
- Pro covers internal and agency use; Enterprise permits selling SaaS access. Support excludes ongoing maintenance and free installation.
- A perpetual fallback permits retaining the covered version. Hosting, backups, external APIs and maintenance still have costs, and later platform changes can affect compatibility.
- Current optional update-renewal prices are unconfirmed. Use current renewal quotes in later-year budgets rather than old derived amounts.
- Cloud monthly cards display Spark $29, Momentum $49, Business $79 and Agency $149 excluding VAT, without established currency here. Match required capacity before comparing the bill.
- Lite lists three networks; paid self-hosted editions list twelve. Cloud separately lists eleven and its current FAQ does not list X. Deployment-specific network coverage must be checked.
- Self-hosted Pro lists an Engagement Inbox, while Cloud marks that feature coming soon.
- Self-hosted X setup requires the operator's developer application and current pay-as-you-go payment setup.
Pros and cons
Iconosquare
- Automated reports on Launch
- Post-approval workflows on Scale
- PDF and XLS report exports described in the current plans
- Two-year analytics history on Scale
- Required review and reporting features can change the eligible tier
- A current matched-currency quote is needed for price comparison
- Trending audio and other Instagram-native finishing need a specific publishing check
Mixpost
- Choice of self-hosted editions and hosted Cloud
- Limited free Lite edition
- Paid self-hosted licenses include one year of updates and perpetual fallback
- Enterprise license permits selling SaaS access
- Self-hosting retains infrastructure, maintenance and provider setup work
- Lite is limited to three networks
- Cloud capacity, network coverage and features differ from paid self-hosted editions
- Current update-renewal amounts require a quote
Iconosquare vs Mixpost: FAQ
- Is Iconosquare or Mixpost cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Iconosquare or Mixpost have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Iconosquare or Mixpost?
- Iconosquare is the stronger pick for teams evaluating scheduled report delivery, while Mixpost is the better fit for teams with an identified owner for self-hosted infrastructure and updates. We don't score them; the right call comes down to how you post.