Head to head
Later vs Mixpost
Last updated 4 June 2026
Later is the visual-first scheduler, built around an Instagram feed planner and a strong Link in Bio, and it sells access in social sets (one profile of each network) rather than per channel. The cheapest paid plan is $25 a month, or $18.75 on annual billing, for one social set and one user.
- From
- $18.75 per social set / mo
- Free plan
Mixpost is a self-hosted, one-time-payment social scheduler. You run it on your own server and pay once, free for Lite, $299 for Pro, $1,199 for Enterprise, with unlimited accounts and team members and no monthly fees ever. Eleven networks unlock on Pro.
- From
- $299 one-time license
- Free plan
Bottom line
Later is the pick for Instagram-first creators and brands, and it's the cheaper start, from $18.75 per social set / mo. Mixpost fits developers and agencies comfortable self-hosting better, and it reaches X (Twitter) and Mastodon among others, which Later doesn't.
Later starts cheaper, $18.75 per social set / mo against $299 one-time license for Mixpost. They bill on different units, so the real gap depends on how much you run. Later brings social listening that Mixpost skips, while Mixpost has posting queue Later doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Later starts at $18.75 per social set / mo, Mixpost at $299 one-time license.
- Later posts to 8 networks, Mixpost to 11.
- Only Later reaches Snapchat.
- Only Mixpost reaches X (Twitter), Bluesky, Google Business, and Mastodon.
- Later has social listening; Mixpost doesn't.
- Later has social inbox; Mixpost doesn't.
- Mixpost has posting queue; Later doesn't.
Features compared
| Feature | Later | Mixpost |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | No | Not assessed |
| Evergreen recycling | No | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Later | Mixpost |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| Mastodon | No | Auto |
| Snapchat | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Later
Starter
$18.75/mo billed annually
- Seats
- 1
- Accounts
- 8
- Scheduled posts
- 30
- $25/mo, $18.75 on annual
- 1 social set (8 profiles, one per network)
- 1 user, 30 posts per profile / month
- Link in Bio, best-time-to-post, AI captions
- Capped at one social set; no extra sets, users, or AI credits
Growth
Popular$37.5/mo billed annually
- Seats
- 2
- Accounts
- 16
- Scheduled posts
- 180
- $50/mo, $37.50 on annual
- 2 social sets (16 profiles), 2 users
- 180 posts per profile / month
- Social inbox, approvals, and collaboration
- Extra social sets $15/mo each ($11.25 on annual)
Scale
$82.5/mo billed annually
- Seats
- 4
- Accounts
- 48
- Scheduled posts
- Unlimited
- $110/mo, $82.50 on annual
- 6 social sets (48 profiles), 4 users
- Unlimited posts
- Custom analytics, competitive benchmarking, brand listening
- Extra social sets $15/mo each ($11.25 on annual)
- Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
- Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
- Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
- Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
- Later still has a limited free plan (Link in Bio plus a small posting allowance, aimed at creators joining brand campaigns), but it's off the main pricing page, which now leads with a 14-day trial.
- Prices are USD list, read off the live pricing page, which bills in USD worldwide. The monthly and annual figures were confirmed by toggling the page's billing switch and cross-checked against current third-party listings.
What it really costs
Later charges per social set, so the headline price is for one. Here is the monthly cost as you connect more, with the 1-social set row marked as a realistic setup.
| social sets | Starter | Growth | Scale |
|---|---|---|---|
| 1Typical | $25/mo | $50/mo | $110/mo |
| 3 | $25/mo | $65/mo | $110/mo |
| 5 | $25/mo | $95/mo | $110/mo |
| 10 | $25/mo | $170/mo | $170/mo |
| 25 | $25/mo | $395/mo | $395/mo |
| 50 | $25/mo | $770/mo | $770/mo |
Monthly billing. Volume discounts lower the per-social set rate at higher counts. Annual billing takes about 3 months off.
Mixpost
Lite
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Free and open-source (self-hosted)
- Facebook Pages, X, and Mastodon only
- Calendar, media library, post versions and labels, community support
Pro
Popular- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $299 one-time (1 year of updates, perpetual fallback license)
- All eleven networks, unlimited accounts and team members
- AI Assistant, advanced analytics, posting queue, approvals, API, webhooks, basic white-label
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $1,199 one-time (1 year of updates)
- Everything in Pro, plus full white-label branding
- Subscription management, customer dashboard, billing and coupons, to resell as your own SaaS
- Mixpost is self-hosted only: you run it on your own server. Pricing is a one-time license, not a subscription. Lite is free and open-source, Pro is $299, Enterprise $1,199, each with a perpetual fallback license and one year of updates on the paid tiers.
- Unlimited social accounts and team members on every tier, with no per-seat fees.
- Lite is limited to Facebook Pages, X, and Mastodon; Pro and Enterprise unlock all eleven networks plus AI, analytics, the posting queue, approvals, and the API.
- Enterprise adds full white-label and subscription/billing tools so you can run Mixpost as your own SaaS. Non-profits get 30% off Pro.
- Prices are USD one-time payments, read off the live pricing page; the unit here is a license, not a monthly fee.
Pros and cons
Later
- Strong visual planner and Link in Bio, the features it's known for
- Clean, Instagram-first workflow
- Auto-publishing across all eight supported networks
- Social-set pricing is fair if you run a single brand
- No X support since 2025
- No reorderable evergreen queue and no CSV bulk upload
- Listening and competitor benchmarking are locked to the top Scale plan
- Starter caps at one social set, so growing past it pushes you up a plan fast
Mixpost
- One-time payment, no subscriptions, with a free open-source Lite
- Unlimited accounts and team members, no per-seat fees
- Eleven networks plus AI, analytics, queue, approvals, and API on Pro
- Enterprise white-label lets you resell it as your own SaaS
- Self-hosted only; you handle hosting and maintenance
- Lite is limited to three networks
- No engagement inbox or listening
- Updates are included for one year, then renew
Later vs Mixpost: FAQ
- Is Later or Mixpost cheaper?
- Later is cheaper to start, from $18.75 against $299 for Mixpost. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Later or Mixpost have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Later or Mixpost?
- Later is the stronger pick for Instagram-first creators and brands, while Mixpost is the better fit for developers and agencies comfortable self-hosting. We don't score them; the right call comes down to how you post.