Is Later or Mixpost cheaper?

Later is cheaper to start, from $18.75 against $299 for Mixpost. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Later or Mixpost have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Later or Mixpost?

Later is the stronger pick for Instagram-first creators and brands, while Mixpost is the better fit for developers and agencies comfortable self-hosting. We don't score them; the right call comes down to how you post.

Head to head

Later vs Mixpost

Last updated 4 June 2026

Later

Later is the visual-first scheduler, built around an Instagram feed planner and a strong Link in Bio, and it sells access in social sets (one profile of each network) rather than per channel. The cheapest paid plan is $25 a month, or $18.75 on annual billing, for one social set and one user.

From: $18.75 per social set / mo
Free plan

Visit Later

Mixpost

Mixpost is a self-hosted, one-time-payment social scheduler. You run it on your own server and pay once, free for Lite, $299 for Pro, $1,199 for Enterprise, with unlimited accounts and team members and no monthly fees ever. Eleven networks unlock on Pro.

From: $299 one-time license
Free plan

Visit Mixpost

Bottom line

Later and Mixpost both cover the basics; the right one comes down to how you post. Later is the stronger pick for Instagram-first creators and brands; choose Mixpost for Developers and agencies comfortable self-hosting.

Features compared

Feature	Later	Mixpost
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	No	Not assessed
Evergreen recycling	No	No
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	Not assessed

Platforms compared

Network	Later	Mixpost
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	No	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	No	Auto
Google Business	No	Auto
Mastodon	No	Auto
Snapchat	Auto	No

Pricing

Later

Starter

$25 per social set / mo

$18.75/mo billed annually

Seats: 1
Accounts: 8
Scheduled posts: 30

$25/mo, $18.75 on annual
1 social set (8 profiles, one per network)
1 user, 30 posts per profile / month
Link in Bio, best-time-to-post, AI captions
Capped at one social set; no extra sets, users, or AI credits

Growth

Popular

$50 per social set / mo

$37.5/mo billed annually

Seats: 2
Accounts: 16
Scheduled posts: 180

$50/mo, $37.50 on annual
2 social sets (16 profiles), 2 users
180 posts per profile / month
Social inbox, approvals, and collaboration
Extra social sets $15/mo each ($11.25 on annual)

Scale

$110 per social set / mo

$82.5/mo billed annually

Seats: 4
Accounts: 48
Scheduled posts: Unlimited

$110/mo, $82.50 on annual
6 social sets (48 profiles), 4 users
Unlimited posts
Custom analytics, competitive benchmarking, brand listening
Extra social sets $15/mo each ($11.25 on annual)

Priced per social set. A social set is one profile on each of the eight networks Later supports, so the headline price covers a whole brand across networks rather than a single channel.
Starter is capped at one social set and one user with no add-ons, so its column in the cost table stays flat. Only Growth and Scale let you add social sets, at $15 each per month ($11.25 on annual).
Extra users are $5 a month each on Growth and Scale ($3.75 on annual). Growth's two included sets and Scale's six converge in price once you pass six sets, since both add extra sets at the same $15 rate; above that you pay Scale only for its deeper features.
Annual billing gives three months free (about 25% off): Starter $18.75 vs $25, Growth $37.50 vs $50, Scale $82.50 vs $110 per month.
Later still has a limited free plan (Link in Bio plus a small posting allowance, aimed at creators joining brand campaigns), but it's off the main pricing page, which now leads with a 14-day trial.
Prices are USD list, read off the live pricing page, which bills in USD worldwide. The monthly and annual figures were confirmed by toggling the page's billing switch and cross-checked against current third-party listings.

Mixpost

Lite

Free

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Free and open-source (self-hosted)
Facebook Pages, X, and Mastodon only
Calendar, media library, post versions and labels, community support

Pro

Popular

$299 one-time license

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

$299 one-time (1 year of updates, perpetual fallback license)
All eleven networks, unlimited accounts and team members
AI Assistant, advanced analytics, posting queue, approvals, API, webhooks, basic white-label

Enterprise

$1199 one-time license

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

$1,199 one-time (1 year of updates)
Everything in Pro, plus full white-label branding
Subscription management, customer dashboard, billing and coupons, to resell as your own SaaS

Mixpost is self-hosted only: you run it on your own server. Pricing is a one-time license, not a subscription. Lite is free and open-source, Pro is $299, Enterprise $1,199, each with a perpetual fallback license and one year of updates on the paid tiers.
Unlimited social accounts and team members on every tier, with no per-seat fees.
Lite is limited to Facebook Pages, X, and Mastodon; Pro and Enterprise unlock all eleven networks plus AI, analytics, the posting queue, approvals, and the API.
Enterprise adds full white-label and subscription/billing tools so you can run Mixpost as your own SaaS. Non-profits get 30% off Pro.
Prices are USD one-time payments, read off the live pricing page; the unit here is a license, not a monthly fee.

Pros and cons

Later

Strong visual planner and Link in Bio, the features it's known for
Clean, Instagram-first workflow
Auto-publishing across all eight supported networks
Social-set pricing is fair if you run a single brand
No X support since 2025
No reorderable evergreen queue and no CSV bulk upload
Listening and competitor benchmarking are locked to the top Scale plan
Starter caps at one social set, so growing past it pushes you up a plan fast

Mixpost

One-time payment, no subscriptions, with a free open-source Lite
Unlimited accounts and team members, no per-seat fees
Eleven networks plus AI, analytics, queue, approvals, and API on Pro
Enterprise white-label lets you resell it as your own SaaS
Self-hosted only; you handle hosting and maintenance
Lite is limited to three networks
No engagement inbox or listening
Updates are included for one year, then renew

Later vs Mixpost: FAQ

Is Later or Mixpost cheaper?: Later is cheaper to start, from $18.75 against $299 for Mixpost. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Later or Mixpost have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Later or Mixpost?: Later is the stronger pick for Instagram-first creators and brands, while Mixpost is the better fit for developers and agencies comfortable self-hosting. We don't score them; the right call comes down to how you post.