Head to head
Hootsuite vs Mixpost
Last updated 21 July 2026
vs
Hootsuite does more than schedule: listening, a shared inbox, and deep reporting sit in one dashboard, and you pay for the breadth. It starts at $99 a user each month and there's no longer a free plan.
- From
- $99 per user / mo
- Free plan
Mixpost is a self-hosted, one-time-payment social scheduler. You run it on your own server and pay once, free for Lite, $299 for Pro, $1,199 for Enterprise, with unlimited accounts and team members and no monthly fees ever. Eleven networks unlock on Pro.
- From
- $299 one-time license
- Free plan
Bottom line
Mixpost is the pick for developers and agencies comfortable self-hosting, and it's the only one of the two with a free plan. Hootsuite fits small teams that need listening and reporting in one place better, and it's the cheaper start, from $99 per user / mo.
Hootsuite starts cheaper, $99 per user / mo against $299 one-time license for Mixpost. They bill on different units, so the real gap depends on how much you run. Hootsuite brings social listening that Mixpost skips, while Mixpost has posting queue Hootsuite doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Mixpost has a free plan; Hootsuite doesn't, though it offers a 14-day trial.
- Hootsuite starts at $99 per user / mo, Mixpost at $299 one-time license.
- Hootsuite posts to 9 networks, Mixpost to 11.
- Only Mixpost reaches Google Business and Mastodon.
- Hootsuite has social listening; Mixpost doesn't.
- Hootsuite has social inbox; Mixpost doesn't.
- Hootsuite has ad management; Mixpost doesn't.
- Mixpost has posting queue; Hootsuite doesn't.
Features compared
| Feature | Hootsuite | Mixpost |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | No | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Hootsuite | Mixpost |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | No | Auto |
| Mastodon | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Hootsuite
Standard
Custom
$99/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $99 per user/mo billed annually
- Up to 10 social accounts
- Unlimited scheduling, AI assistant, one inbox
Professional
PopularCustom
$199/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $199 per user/mo billed annually
- Unlimited social accounts
- Automations for repetitive work
- No approval workflows (Hootsuite points approval-heavy teams at Advanced)
Advanced
Custom
$399/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $399 per user/mo billed annually
- Approval workflows, team assignments, custom reports
- Customer care routing
Enterprise
Custom
- Accounts
- Unlimited
- Custom pricing, 5+ users, unlimited accounts
- SSO, employee advocacy (Amplify), premium listening
- Salesforce, review management, compliance integrations
- Hootsuite restructured its lineup between June and July 2026: a Professional tier at $199 now sits between Standard ($99) and Advanced (previously $249 on annual, now $399), and the trial dropped from 30 days to 14.
- Priced per user/seat: the headline $99 / $199 / $399 is for one seat and multiplies by how many people you add.
- The advertised prices are the billed-annually rates. Monthly billing exists for all three self-serve plans at a higher per-seat rate, but Hootsuite no longer prints the monthly figures on the plans page; they appear at checkout. Before the restructure, Standard was $149 monthly vs $99 annual.
- No free plan. The 14-day trial needs no credit card. Nonprofit discounts exist on some plans.
- Prices are USD list from the plans page structured data (offers marked 'Billed annually'), read 2026-07-21.
Mixpost
Lite
Free
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Free and open-source (self-hosted)
- Facebook Pages, X, and Mastodon only
- Calendar, media library, post versions and labels, community support
Pro
Popular$299 one-time license
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $299 one-time (1 year of updates, perpetual fallback license)
- All eleven networks, unlimited accounts and team members
- AI Assistant, advanced analytics, posting queue, approvals, API, webhooks, basic white-label
Enterprise
$1199 one-time license
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $1,199 one-time (1 year of updates)
- Everything in Pro, plus full white-label branding
- Subscription management, customer dashboard, billing and coupons, to resell as your own SaaS
- Mixpost is self-hosted only: you run it on your own server. Pricing is a one-time license, not a subscription. Lite is free and open-source, Pro is $299, Enterprise $1,199, each with a perpetual fallback license and one year of updates on the paid tiers.
- Unlimited social accounts and team members on every tier, with no per-seat fees.
- Lite is limited to Facebook Pages, X, and Mastodon; Pro and Enterprise unlock all eleven networks plus AI, analytics, the posting queue, approvals, and the API.
- Enterprise adds full white-label and subscription/billing tools so you can run Mixpost as your own SaaS. Non-profits get 30% off Pro.
- Prices are USD one-time payments, read off the live pricing page; the unit here is a license, not a monthly fee.
Pros and cons
Hootsuite
- Broad by design: scheduling, listening, inbox, and reporting together
- Deep analytics and competitor benchmarking
- Publishes to nine networks, including Bluesky and Threads
- Strong approval workflows on Advanced and up
- Expensive, and per-seat pricing climbs quickly
- No free plan, and the entry price is $99 a month
- Monthly billing costs far more than annual
- The depth is overkill if you only schedule a few accounts
Mixpost
- One-time payment, no subscriptions, with a free open-source Lite
- Unlimited accounts and team members, no per-seat fees
- Eleven networks plus AI, analytics, queue, approvals, and API on Pro
- Enterprise white-label lets you resell it as your own SaaS
- Self-hosted only; you handle hosting and maintenance
- Lite is limited to three networks
- No engagement inbox or listening
- Updates are included for one year, then renew
Hootsuite vs Mixpost: FAQ
- Is Hootsuite or Mixpost cheaper?
- Hootsuite is cheaper to start, from $99 against $299 for Mixpost. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Hootsuite or Mixpost have a free plan?
- Mixpost has a free plan; Hootsuite does not, though it offers a 14-day trial.
- Which is better, Hootsuite or Mixpost?
- Hootsuite is the stronger pick for small teams that need listening and reporting in one place, while Mixpost is the better fit for developers and agencies comfortable self-hosting. We don't score them; the right call comes down to how you post.