Head to head
HeyOrca vs Postwise
Last updated 4 June 2026
vs
HeyOrca is an agency tool organised around the client calendar: you get a calendar per client, unlimited users on it, and a sign-off flow where clients approve posts by email without logging in. It charges per calendar, $59 on Basic or $149 on Pro, with a 40% discount once you run five or more.
- From
- $59 per calendar / mo
- Free plan
Postwise is an AI ghostwriting and growth tool for X, LinkedIn, and Threads. Its GhostWriter assistant drafts posts in your voice, it schedules them, and it layers on growth features. It's text-platform only, with no visual networks.
- From
- $29.6 /mo
- Free plan
Bottom line
HeyOrca and Postwise both cover the basics; the right one comes down to how you post. HeyOrca is the stronger pick for Agencies that want a calendar and approval flow per client; choose Postwise for Founders and creators building an audience on X and LinkedIn.
Features compared
| Feature | HeyOrca | Postwise |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | No | Partial |
| Team roles | Yes | Not assessed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | HeyOrca | Postwise |
|---|---|---|
| Auto | No | |
| Auto | No | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | No |
| Auto | No | |
| YouTube | Auto | No |
| Threads | Auto | Auto |
| Google Business | Auto | No |
Pricing
HeyOrca
Free
Free
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- 15
- 1 calendar, 2 social accounts, 1 user
- 15 scheduled posts a month
- Inspo library, Instagram bio link, AI tools, mobile app
Basic
$59 per calendar / mo
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- $59 per calendar/mo, unlimited users, 10 social accounts per calendar
- Unlimited scheduling, approval workflows, Canva, best time to post, custom branding
- Reporting ($59), social inbox ($39), and listening ($39) are paid add-ons per calendar
Pro
Popular$149 per calendar / mo
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- $149 per calendar/mo, unlimited users, 10 social accounts per calendar
- Everything in Basic, with reporting, social inbox, and listening included
- Advanced and custom reports, competitor analysis, sentiment, Instagram demographics
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for managing many clients
- White-label onboarding, priority support, ongoing training
- Dedicated account management
- Priced per calendar, which is HeyOrca's word for a brand or client: the headline $59 / $149 is for one calendar, and you pay again for each one. Every paid calendar includes unlimited users and 10 social accounts.
- There's a 40% volume discount once you run 5 or more calendars, so the per-calendar rate drops to roughly $35 on Basic and $89 on Pro at agency scale; the cost-at-scale table reflects that. Annual billing is a further 15% off.
- Extra social accounts beyond the 10 per calendar are $10 a month each.
- On Basic, reporting ($59/mo), the social inbox ($39/mo), and social listening ($39/mo) are paid add-ons per calendar; Pro bundles all three in.
- There's a genuine Free plan (1 calendar, 2 social accounts, 1 user, 15 posts a month) plus a 14-day trial of Pro, no card required.
- Prices are USD, read off the live pricing page and cross-checked against current third-party listings.
Postwise
Basic
$37 /mo
$29.6/mo billed annually
- Accounts
- 3
- Scheduled posts
- 500
- $37/mo, $29.60 on annual
- 3 social accounts, 500 AI posts a month, 3 months scheduling
- GhostWriter AI assistant, basic analytics
Boss
Popular$59 /mo
$47.2/mo billed annually
- Accounts
- 5
- Scheduled posts
- 1000
- $59/mo, $47.20 on annual
- 5 social accounts, 1,000 AI posts a month, 12 months scheduling
- Advanced analytics dashboard
Unlimited
$97 /mo
$77.6/mo billed annually
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $97/mo, $77.60 on annual
- Unlimited accounts, posts, and scheduling
- Custom AI training, enterprise-grade analytics, priority support
- Flat plans by social accounts and AI posts. There's no free plan, only a 7-day trial; annual billing is 20% off.
- Postwise is AI-writing-first: its GhostWriter assistant and custom AI voices generate posts, and it adds growth tools on top.
- It only covers text platforms, X, LinkedIn, and Threads, with no visual networks.
- Prices are USD, read off the live pricing page.
Pros and cons
HeyOrca
- Client approvals without the client needing an account
- Unlimited users on every paid plan
- Per-calendar pricing with a 40% volume discount at scale
- Reporting, inbox, and listening all included on Pro
- On Basic, reporting, inbox, and listening are paid add-ons
- No evergreen recycling
- Per-calendar pricing adds up before the volume discount kicks in
- Paid plans are priced for teams, not solo creators
Postwise
- Strong AI ghostwriting with custom voices
- Scheduling up to a year ahead with growth tools
- Covers X, LinkedIn, and Threads
- Simple flat pricing with a 20% annual discount
- Text platforms only; no visual networks
- No engagement inbox or listening
- AI posts are metered below the Unlimited tier
- No free plan
HeyOrca vs Postwise: FAQ
- Is HeyOrca or Postwise cheaper?
- Postwise is cheaper to start, from $29.6 against $59 for HeyOrca. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does HeyOrca or Postwise have a free plan?
- HeyOrca has a free plan; Postwise does not, though it offers a 7-day trial.
- Which is better, HeyOrca or Postwise?
- HeyOrca is the stronger pick for agencies that want a calendar and approval flow per client, while Postwise is the better fit for founders and creators building an audience on X and LinkedIn. We don't score them; the right call comes down to how you post.