Head to head

HeyOrca vs Post Planner

vs

HeyOrca is an agency tool organised around the client calendar: you get a calendar per client, unlimited users on it, and a sign-off flow where clients approve posts by email without logging in. It charges per calendar, $59 on Basic or $149 on Pro, with a 40% discount once you run five or more.

From
$59 per calendar / mo
Free plan

Post Planner is a budget scheduler built around content discovery: it surfaces proven, high-engagement posts to share, lets you recycle your best content, and schedules to eight networks. Plans run from a free tier up to $57 a month on annual billing.

From
$7 /mo
Free plan

Bottom line

Post Planner is the pick for solo creators and small businesses on a tight budget, and it's the cheaper start, from $7 a month. HeyOrca fits agencies that want a calendar and approval flow per client better, and it adds social listening and advanced reports that Post Planner leaves out.

Post Planner starts cheaper, $7 a month against $59 per calendar / mo for HeyOrca. They bill on different units, so the real gap depends on how much you run. HeyOrca brings social listening that Post Planner skips, while Post Planner has evergreen recycling HeyOrca doesn't.

Key differences

Where the two actually diverge, before the full tables.

  • Post Planner starts at $7 a month, HeyOrca at $59 per calendar / mo.
  • HeyOrca posts to 9 networks, Post Planner to 8.
  • Only HeyOrca reaches Threads.
  • HeyOrca has social listening; Post Planner doesn't.
  • HeyOrca has advanced reports; Post Planner doesn't.
  • HeyOrca has competitor tracking; Post Planner doesn't.
  • HeyOrca has approvals; Post Planner doesn't.

Features compared

FeatureHeyOrcaPost Planner
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesNo
Bulk uploadNot assessedNot assessed
Evergreen recyclingNoYes
Team rolesYesYes
ApprovalsYesNo
Link in bioYesNo

Platforms compared

NetworkHeyOrcaPost Planner
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoNo
Google BusinessAutoAuto

Pricing

Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.

HeyOrcaper calendar / mo

Free plan available.

1 calendar
$59/mo
5 calendarsTypical
$271/mo

Cheapest plan: Basic.

Post Plannerflat pricing

Free plan available.

Cheapest paid plan
$7/mo

Whole-plan price; it doesn't scale per unit.

HeyOrca

Free

Free
Seats
1
Accounts
2
Scheduled posts
15
  • 1 calendar, 2 social accounts, 1 user
  • 15 scheduled posts a month
  • Inspo library, Instagram bio link, AI tools, mobile app

Basic

$59 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $59 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Unlimited scheduling, approval workflows, Canva, best time to post, custom branding
  • Reporting ($59), social inbox ($39), and listening ($39) are paid add-ons per calendar

Pro

Popular
$149 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $149 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Everything in Basic, with reporting, social inbox, and listening included
  • Advanced and custom reports, competitor analysis, sentiment, Instagram demographics

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for managing many clients
  • White-label onboarding, priority support, ongoing training
  • Dedicated account management
  • Priced per calendar, which is HeyOrca's word for a brand or client: the headline $59 / $149 is for one calendar, and you pay again for each one. Every paid calendar includes unlimited users and 10 social accounts.
  • There's a 40% volume discount once you run 5 or more calendars, so the per-calendar rate drops to roughly $35 on Basic and $89 on Pro at agency scale; the cost-at-scale table reflects that. Annual billing is a further 15% off.
  • Extra social accounts beyond the 10 per calendar are $10 a month each.
  • On Basic, reporting ($59/mo), the social inbox ($39/mo), and social listening ($39/mo) are paid add-ons per calendar; Pro bundles all three in.
  • There's a genuine Free plan (1 calendar, 2 social accounts, 1 user, 15 posts a month) plus a 14-day trial of Pro, no card required.
  • Prices are USD, read off the live pricing page and cross-checked against current third-party listings.

What it really costs

HeyOrca charges per calendar, so the headline price is for one. Here is the monthly cost as you connect more, with the 5-calendar row marked as a realistic setup.

calendarsBasicPro
1$59/mo$149/mo
3$177/mo$447/mo
5Typical$271/mo$685/mo
10$446/mo$1130/mo
25$971/mo$2465/mo
50$1846/mo$4690/mo

Monthly billing. Volume discounts lower the per-calendar rate at higher counts.

Post Planner

Free

Free
Seats
1
Accounts
1
Scheduled posts
15
  • 1 social account, 1 user, 15 scheduled posts
  • 3 daily posts per account, 100 AI credits a day
  • Basic scheduling and content discovery

Starter

$12 /mo

$7/mo billed annually

Seats
1
Accounts
3
Scheduled posts
150
  • $12/mo, $7 on annual ($84/yr)
  • 3 social accounts, 1 user, 150 scheduled posts
  • 12 daily posts per account, 1,000 AI credits a day

Growth

Popular
$49 /mo

$37/mo billed annually

Seats
2
Accounts
12
Scheduled posts
1000
  • $49/mo, $37 on annual ($444/yr)
  • 12 social accounts, 2 users, 1,000 scheduled posts
  • 18 daily posts per account, 20,000 AI credits a day, analytics

Business

$79 /mo

$57/mo billed annually

Seats
5
Accounts
25
Scheduled posts
5000
  • $79/mo, $57 on annual ($684/yr)
  • 25 social accounts, 5 users, 5,000 scheduled posts
  • 24 daily posts per account, 40,000 AI credits a day, analytics
  • Flat, quota-bundled plans: each tier bundles social accounts, users, scheduled posts, a daily posting cap per account, and a daily AI credit allowance. You move up a plan to grow; for more than Business you contact them.
  • There's a genuine Free plan (1 account, 15 scheduled posts) plus a 7-day trial of the paid features.
  • Annual billing is roughly 30-40% cheaper: Starter is $7 a month, Growth $37, Business $57.
  • Analytics arrive on the Growth plan and up; the AI features are metered by a daily credit allowance.
  • Prices are USD, read off the live plans page by toggling monthly and annual, and cross-checked against current third-party listings.

Pros and cons

HeyOrca

  • Client approvals without the client needing an account
  • Unlimited users on every paid plan
  • Per-calendar pricing with a 40% volume discount at scale
  • Reporting, inbox, and listening all included on Pro
  • On Basic, reporting, inbox, and listening are paid add-ons
  • No evergreen recycling
  • Per-calendar pricing adds up before the volume discount kicks in
  • Paid plans are priced for teams, not solo creators

Post Planner

  • Strong content-discovery engine with predicted-performance ratings
  • Cheap, with a real free plan and a $7 entry on annual billing
  • Evergreen recycling and a simple posting plan
  • Publishes to eight networks with AI content built in
  • No social inbox, and no Threads or Bluesky
  • Analytics are basic and only from the Growth plan up
  • AI is capped by a daily credit allowance
  • No approval workflows, client workspaces, or white-label

HeyOrca vs Post Planner: FAQ

Is HeyOrca or Post Planner cheaper?
Post Planner is cheaper to start, from $7 against $59 for HeyOrca. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does HeyOrca or Post Planner have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, HeyOrca or Post Planner?
HeyOrca is the stronger pick for agencies that want a calendar and approval flow per client, while Post Planner is the better fit for solo creators and small businesses on a tight budget. We don't score them; the right call comes down to how you post.

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