Head to head
Gain vs Planable
Last updated 4 June 2026
Gain is a content-approval tool first and a scheduler second. Its whole point is getting client sign-off without friction: clients review and approve posts by email or SMS without logging in, channels are unlimited, and you pay by team size and client count rather than per account.
- From
- $99 /mo
- Free plan
A content-review tool first and a scheduler second, built around comments, approvals, and seeing exactly how a post will look before anyone signs off. It charges per workspace rather than per person, so the whole team can pile in at no extra cost.
- From
- $33 per workspace / mo
- Free plan
Bottom line
Planable is the pick for agencies and teams that need client sign-off before posting, and it's the only one of the two with a free plan. Gain fits agencies whose bottleneck is client review and sign-off better.
Planable starts cheaper, $33 per workspace / mo against $99 a month for Gain. They bill on different units, so the real gap depends on how much you run. Planable adds social inbox that Gain leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Planable has a free plan; Gain doesn't, though it offers a 14-day trial.
- Planable starts at $33 per workspace / mo, Gain at $99 a month.
- Gain posts to 8 networks, Planable to 9.
- Only Planable reaches YouTube.
- Planable has social inbox; Gain doesn't.
Features compared
| Feature | Gain | Planable |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | No | Partial |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | No | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | No |
Platforms compared
| Network | Gain | Planable |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Threads | Auto | Auto |
| Google Business | Auto | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Gain
Starter
$99/mo billed annually
- Seats
- 3
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $119/mo, $99 on annual
- Up to 3 team members, up to 6 client workspaces, unlimited social accounts
- Unlimited approval workflows and client reviewers, content calendar, AI writing assistant
Agency
Popular$199/mo billed annually
- Seats
- 6
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $239/mo, $199 on annual
- Up to 6 team members, up to 12 client workspaces, unlimited social accounts
- Adds white-label and more capacity
Agency Premium
$399/mo billed annually
- Seats
- 20
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $479/mo, $399 on annual
- Up to 20 team members, up to 30 client workspaces, unlimited social accounts
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, as many team members and workspaces as you need
- Unlimited social accounts, advanced support
- Flat, quota-bundled plans: each tier bundles team members and workspaces (one per client), with unlimited social accounts on every plan, so the price scales by team size and client count rather than per channel.
- Client reviewers are unlimited and don't count against your seats: clients approve or reject posts by email or SMS without needing a Gain account.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing is about 17% cheaper: Starter is $99 a month versus $119, Agency $199 versus $239, Agency Premium $399 versus $479.
- White-label is included from the Agency plan up.
- Prices are USD, read off the live pricing page by toggling monthly and annual.
Planable
Free
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- 50
- 50 posts total, then you upgrade (no time limit, no card)
- 1 workspace, up to 4 social pages
- Unlimited users
- Feed and Calendar views, optional approval
Basic
$33/mo billed annually
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- 60
- $39 per workspace/mo, $33 on annual
- 60 posts per workspace each month, 4 social pages
- Unlimited users
- Feed and Calendar views, none and optional approval
- 10GB media storage
Pro
Popular$49/mo billed annually
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- 150
- $59 per workspace/mo, $49 on annual
- 150 posts per workspace each month, 10 social pages
- Adds Grid view and required approval
- Team-only drafts and 30-day version history
- 50GB media storage
Enterprise
- Accounts
- 50
- Scheduled posts
- Unlimited
- Custom pricing, for teams that need more than 5 workspaces
- 50 social pages per workspace, unlimited posts and campaigns
- Multi-level approvals and List view
- SSO, 24-month post storage, dedicated account manager
- Priced per workspace, which is Planable's word for a brand or client: the headline $39 / $59 is for one workspace, and you pay again for each one you add, up to five before Enterprise. Users are unlimited on every plan.
- Annual billing is two months free, so Basic works out to $33 a workspace each month ($390/yr) and Pro to $49 ($590/yr).
- Two paid add-ons sit on top, also per workspace: Analytics at $14/mo and the Engagement social inbox at $9/mo, both about two months cheaper on annual.
- The Free plan caps you at 50 posts for the life of the account rather than by time; after that you upgrade.
- Prices are USD from the live pricing page, which renders client-side and defaulted to the annual figures here in Australia. The monthly numbers were read by toggling the billing switch and match current third-party listings.
What it really costs
Planable charges per workspace, so the headline price is for one. Here is the monthly cost as you connect more, with the 3-workspace row marked as a realistic setup.
| workspaces | Basic | Pro |
|---|---|---|
| 1 | $39/mo | $59/mo |
| 3Typical | $117/mo | $177/mo |
| 5 | $195/mo | $295/mo |
| 10 | $390/mo | $590/mo |
| 25 | $975/mo | $1475/mo |
| 50 | $1950/mo | $2950/mo |
Monthly billing. Annual billing takes about 2 months off.
Pros and cons
Gain
- Best-in-class client approvals: sign off by email or SMS, no account needed
- Unlimited client reviewers and unlimited social accounts on every plan
- Flat pricing by team and client count, with white-label from Agency up
- Revision tracking through each feedback round
- No social inbox, listening, or evergreen recycling
- Light analytics and reporting
- No YouTube or Bluesky
- Priced for teams, with the entry plan at $99 a month
Planable
- Approval workflows, inline comments, and version history are the strongest part
- Per-workspace pricing means unlimited users at no extra cost
- Per-network previews in feed, grid, calendar, and list views
- Free plan with no time limit, capped at 50 posts
- Analytics and the social inbox cost extra per workspace
- Per-workspace pricing adds up fast for agencies with many clients
- No Bluesky, Mastodon, or link-in-bio
- Reporting is light and there is no real evergreen recycling
Gain vs Planable: FAQ
- Is Gain or Planable cheaper?
- Planable is cheaper to start, from $33 against $99 for Gain. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Gain or Planable have a free plan?
- Planable has a free plan; Gain does not, though it offers a 14-day trial.
- Which is better, Gain or Planable?
- Gain is the stronger pick for agencies whose bottleneck is client review and sign-off, while Planable is the better fit for agencies and teams that need client sign-off before posting. We don't score them; the right call comes down to how you post.