Head to head
ContentCal vs Planable
Last updated 13 October 2026
ContentCal is a historical product. Adobe acquired it and ended the standalone service on March 31, 2023; current buyers should assess Adobe Express Content Scheduler separately.
- From
- Standalone scheduler unavailable
- Free scheduling
- Historical
Planable organizes content review by workspace. Pro is $59 per workspace monthly or $590 yearly, with required approval and 150 posts per month. Analytics is a separate per-workspace purchase, and public links allow comments rather than formal account-free approval.
- From
- Free
- Free scheduling
- Yes
Bottom line
ContentCal is not a confirmed current scheduling option. Read the availability notice before using historical capabilities in a buying comparison.
Historical or unverified offers are excluded from price comparisons.
Features compared
| Feature | ContentCal | Planable |
|---|---|---|
| AI captions | Historical | Yes |
| Basic analytics | Historical | Yes |
| Advanced reports | Historical | Partial |
| Bulk upload | Historical | Yes |
| Evergreen recycling | Historical | Partial |
| Team roles | Historical | Yes |
| Approvals | Historical | Yes |
| Link in bio | Historical | Not confirmed |
Platforms compared
| Network | ContentCal | Planable |
|---|---|---|
| Historical | Auto | |
| Historical | Auto | |
| X (Twitter) | Historical | Auto |
| Historical | Auto | |
| TikTok | Historical | Auto |
| Historical | Auto | |
| YouTube | Historical | Auto |
| Threads | Historical | Auto |
| Google Business | Historical | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Standalone scheduler unavailable. Historical or unverified offers are excluded from current cost comparisons.
Free plan available.
- 1 workspace · Basic
- $39/mo~$33/mo annual
- 3 workspaces · BasicTypical
- $117/mo~$98/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
ContentCal
Historical plan details only. This standalone scheduler is no longer available.
- Adobe announced the acquisition in December 2021 and subsequently confirmed completion. The standalone ContentCal service ended March 31, 2023.
- No current standalone subscription is available. Adobe Express Content Scheduler is a separate current product; do not assume one-to-one feature parity.
Planable
Free
- Seats
- Unlimited
- Accounts
- Not confirmed
- Scheduled posts
- 50
- 50 created posts total, not a monthly allowance
- Unlimited users; confirm workspace/page allowance
- No time limit; add-on trials need an active paid base plan
Basic
$32.50 per workspace a month billed annually
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- 60
- $39/workspace monthly or $390/year ($32.50/month equivalent)
- 60 posts/month and 4 social pages per workspace
- Unlimited users; optional approval
Pro
Popular$49.17 per workspace a month billed annually
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- 150
- $59 per workspace/mo, $49 on annual
- 150 posts per workspace each month, 10 social pages
- Adds Grid view and required approval
- Team-only drafts and 30-day version history
- 50GB media storage
Enterprise
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- Custom quote; confirm pages and included add-ons
- Multi-level approvals, SSO and dedicated account manager
- Unlimited posts and campaigns
- USD per workspace, with unlimited users. Basic is $39 monthly/$390 yearly; Pro $59 monthly/$590 yearly. Annual monthly equivalents are $32.50 and approximately $49.17.
- The free allowance is 50 created posts total, without a reset when posts are deleted. X publishing is unavailable on the free allowance; Basic permits one tweet per 24 hours.
- Analytics is $14/month or $140/year, Social Inbox $9/month or $90/year, and Social Listening $99/month or $990/year, each per workspace. Add-on trials require a paid base plan.
- Enterprise entitlements require a quote: current official pages conflict on page limits and whether Analytics/Social Inbox are included. Volume discounts are advertised for five or more workspaces; do not assume a mandatory five-workspace ceiling.
What it really costs
Monthly cost by workspace count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance, with the 3-workspace row marked as a realistic setup.
| workspaces | Basic | Pro |
|---|---|---|
| 1 | $39/mo | $59/mo |
| 3Typical | $117/mo | $177/mo |
| 5 | $195/mo | $295/mo |
| 10 | Exceeds plan capacity | Exceeds plan capacity |
| 25 | Exceeds plan capacity | Exceeds plan capacity |
| 50 | Exceeds plan capacity | Exceeds plan capacity |
Monthly billing. Volume discounts lower the per-workspace rate at higher counts. Annual billing takes about 2 months off.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Standalone service ended March 31, 2023
- Historical features do not establish Adobe Express feature parity
- No current standalone subscription
Planable
- Approval workflows, inline comments, and version history are the strongest part
- Per-workspace pricing means unlimited users at no extra cost
- Per-network previews in feed, grid, calendar, and list views
- Free plan with no time limit, capped at 50 posts
- Per-workspace charges accumulate across clients
- Reporting, inbox and listening can add per-workspace cost
- Bluesky and Mastodon are not in the advertised publishing list
- Recurring posts are not the same as a category-based evergreen queue
ContentCal vs Planable: FAQ
- Can I compare ContentCal and Planable as current schedulers?
- Historical or unverified products are excluded from current price and capability recommendations. Read the availability notice and verify a current subscription before choosing one.