Is ContentCal or Planable cheaper?

Planable starts at $33 per workspace / mo, while ContentCal is quoted custom, so Planable is the one with a public entry price.

Does ContentCal or Planable have a free plan?

Planable has a free plan; ContentCal does not.

Which is better, ContentCal or Planable?

ContentCal is the stronger pick for most people, while Planable is the better fit for agencies and teams that need client sign-off before posting. We don't score them; the right call comes down to how you post.

Head to head

ContentCal vs Planable

Last updated 4 June 2026

ContentCal

ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.

From: Custom
Free plan

Visit ContentCal

Planable

A content-review tool first and a scheduler second, built around comments, approvals, and seeing exactly how a post will look before anyone signs off. It charges per workspace rather than per person, so the whole team can pile in at no extra cost.

From: $33 per workspace / mo
Free plan

Visit Planable

Bottom line

ContentCal and Planable both cover the basics; the right one comes down to how you post.

Features compared

Feature	ContentCal	Planable
AI captions	Not assessed	Yes
Basic analytics	Yes	Yes
Advanced reports	Not assessed	Partial
Bulk upload	Not assessed	Yes
Evergreen recycling	Not assessed	Partial
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Not assessed	No

Platforms compared

Network	ContentCal	Planable
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Reminder	Auto
Pinterest	Auto	Auto
YouTube	No	Auto
Threads	No	Auto
Google Business	Auto	Auto

Pricing

ContentCal

ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.

Planable

Free

Seats: Unlimited
Accounts: 4
Scheduled posts: 50

50 posts total, then you upgrade (no time limit, no card)
1 workspace, up to 4 social pages
Unlimited users
Feed and Calendar views, optional approval

Basic

$39 per workspace / mo

$33/mo billed annually

Seats: Unlimited
Accounts: 4
Scheduled posts: 60

$39 per workspace/mo, $33 on annual
60 posts per workspace each month, 4 social pages
Unlimited users
Feed and Calendar views, none and optional approval
10GB media storage

Pro

Popular

$59 per workspace / mo

$49/mo billed annually

Seats: Unlimited
Accounts: 10
Scheduled posts: 150

$59 per workspace/mo, $49 on annual
150 posts per workspace each month, 10 social pages
Adds Grid view and required approval
Team-only drafts and 30-day version history
50GB media storage

Enterprise

Custom

Accounts: 50
Scheduled posts: Unlimited

Custom pricing, for teams that need more than 5 workspaces
50 social pages per workspace, unlimited posts and campaigns
Multi-level approvals and List view
SSO, 24-month post storage, dedicated account manager

Priced per workspace, which is Planable's word for a brand or client: the headline $39 / $59 is for one workspace, and you pay again for each one you add, up to five before Enterprise. Users are unlimited on every plan.
Annual billing is two months free, so Basic works out to $33 a workspace each month ($390/yr) and Pro to $49 ($590/yr).
Two paid add-ons sit on top, also per workspace: Analytics at $14/mo and the Engagement social inbox at $9/mo, both about two months cheaper on annual.
The Free plan caps you at 50 posts for the life of the account rather than by time; after that you upgrade.
Prices are USD from the live pricing page, which renders client-side and defaulted to the annual figures here in Australia. The monthly numbers were read by toggling the billing switch and match current third-party listings.

Pros and cons

ContentCal

Clean, approachable content calendar and content hub
Strong, simple approval workflows
Good team and client collaboration
Discontinued on 31 March 2023; no longer sold
Folded into Adobe Express, with a different shape and focus
Existing comparisons that still list it are out of date

Planable

Approval workflows, inline comments, and version history are the strongest part
Per-workspace pricing means unlimited users at no extra cost
Per-network previews in feed, grid, calendar, and list views
Free plan with no time limit, capped at 50 posts
Analytics and the social inbox cost extra per workspace
Per-workspace pricing adds up fast for agencies with many clients
No Bluesky, Mastodon, or link-in-bio
Reporting is light and there is no real evergreen recycling

ContentCal vs Planable: FAQ

Is ContentCal or Planable cheaper?: Planable starts at $33 per workspace / mo, while ContentCal is quoted custom, so Planable is the one with a public entry price.
Does ContentCal or Planable have a free plan?: Planable has a free plan; ContentCal does not.
Which is better, ContentCal or Planable?: ContentCal is the stronger pick for most people, while Planable is the better fit for agencies and teams that need client sign-off before posting. We don't score them; the right call comes down to how you post.