Head to head
ContentCal vs Maeve Social
Last updated 3 August 2026
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
A newer scheduler built around approvals and client review rather than the solo posting queue.
- From
- $20 /mo
- Free plan
Bottom line
Maeve Social is the pick for teams and agencies that approve posts before they go out, and it's the cheaper start, from $20 a month. ContentCal fits most setups better.
Maeve Social publishes a price, from $20 a month; ContentCal is quote-only.
Key differences
Where the two actually diverge, before the full tables.
- Maeve Social starts at $20 a month; ContentCal is quote-only.
- ContentCal posts to 7 networks, Maeve Social to 8.
- Only ContentCal reaches Google Business.
- Only Maeve Social reaches YouTube and Threads.
- Maeve Social auto-publishes TikTok; ContentCal sends a reminder to post.
Features compared
| Feature | ContentCal | Maeve Social |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Partial |
| Bulk upload | Not assessed | No |
| Evergreen recycling | Not assessed | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | No |
Platforms compared
| Network | ContentCal | Maeve Social |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Reminder | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Google Business | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
No free plan; 3-day trial.
- Cheapest paid plan
- $20/mo
Whole-plan price; it doesn't scale per unit.
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
Maeve Social
Basic
$20/mo billed annually
- Seats
- 1
- Accounts
- 20
- $25/mo, $20 on annual ($240/yr)
- 1 user, 2 workspaces, 20 social connections
- 800 AI credits a month, 20 GB media storage
Standard
Popular$79/mo billed annually
- Seats
- 5
- Accounts
- 50
- $99/mo, $79 on annual ($950/yr)
- 5 users, 5 workspaces, 50 social connections
- Adds approvals, client review links, shareable calendars, and PDF reports
- Public API, CLI, and MCP access; 1,500 AI credits a month
Premium
$158/mo billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- $199/mo, $158 on annual ($1,900/yr)
- Unlimited users, workspaces, and social connections
- Adds team insights and realtime co-editing
- 3,000 AI credits a month, 100 GB media storage
- Flat, quota-bundled tiers: each plan includes a fixed number of users, workspaces, and social connections, and you move up a plan rather than buying seats one at a time.
- No plan-level post cap. Publishing limits are per connected channel and follow each network's rules, for example 100 posts a month per X account.
- The trial is 3 days on every plan and takes a card up front; annual billing works out to roughly 20% off. AI credit top-ups are available at 50 credits per US dollar, $10 minimum.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
Maeve Social
- Approvals and client review links on Standard and up
- Direct publishing on all eight supported networks
- Media Room, grid planner, and content board on every plan
- Public API, CLI, and MCP server for automation
- No bulk CSV upload or link-in-bio
- Inbox covers Instagram, Facebook, and Threads only
- No X or LinkedIn analytics yet
- Three-day trial is short and takes a card
ContentCal vs Maeve Social: FAQ
- Is ContentCal or Maeve Social cheaper?
- Maeve Social starts at $20 per month, while ContentCal is quoted custom, so Maeve Social is the one with a public entry price.
- Does ContentCal or Maeve Social have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, ContentCal or Maeve Social?
- ContentCal is the stronger pick for most people, while Maeve Social is the better fit for teams and agencies that approve posts before they go out. We don't score them; the right call comes down to how you post.