Head to head
Sked Social vs Tailwind
Last updated 4 June 2026
Sked Social started life as Schedugram, the Instagram scheduler, and grew into a broader agency tool: a visual feed planner, bulk scheduling, a unified inbox, listening, and reporting across ten networks. Flat plans run from $24 a month on annual billing, with profile and user add-ons.
- From
- $24 /mo
- Free plan
Tailwind is a visual-social specialist: it grew up on Pinterest, added Instagram and Facebook, and pairs scheduling with AI that writes posts and designs images. It publishes to just those three networks, runs flat plans from a free tier up to $49.99 a month on annual billing, and ignores X, LinkedIn, and TikTok entirely.
- From
- $17.99 /mo
- Free plan
Bottom line
Tailwind is the pick for Pinterest and Instagram creators and small businesses, and it's the only one of the two with a free plan. Sked Social fits Instagram-led agencies and brands that plan visually better, and it reaches TikTok and LinkedIn among others, which Tailwind doesn't.
Tailwind starts cheaper, $17.99 a month against $24 a month for Sked Social. Sked Social brings social listening that Tailwind skips, while Tailwind has evergreen recycling Sked Social doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Tailwind has a free plan; Sked Social doesn't, though it offers a 14-day trial.
- Tailwind starts at $17.99 a month, Sked Social at $24 a month.
- Sked Social posts to 10 networks, Tailwind to 3.
- Only Sked Social reaches X (Twitter), LinkedIn, TikTok, YouTube, Threads, Google Business, and Snapchat.
- Sked Social has social listening; Tailwind doesn't.
- Sked Social has competitor tracking; Tailwind doesn't.
- Sked Social has approvals; Tailwind doesn't.
- Sked Social has social inbox; Tailwind doesn't.
Features compared
| Feature | Sked Social | Tailwind |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | No | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | No |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Sked Social | Tailwind |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | No |
| Auto | No | |
| TikTok | Auto | No |
| Auto | Auto | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Google Business | Auto | No |
| Snapchat | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
No free plan; 14-day trial.
- Cheapest paid plan
- $24/mo
Whole-plan price; it doesn't scale per unit.
Free plan available.
- Cheapest paid plan
- $17.99/mo
Whole-plan price; it doesn't scale per unit.
Sked Social
Basic
$24/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 profile per platform, 1 user, unlimited scheduling
- Visual planner, AI captions, social inbox, analytics
Grow
Popular$58/mo billed annually
- Seats
- 3
- Accounts
- 6
- Scheduled posts
- Unlimited
- $69/mo, $58 on annual
- 6 profiles (extra at $8/mo), 3 users
- Adds collaboration, team workflows, and basic approvals
Accelerate
$166/mo billed annually
- Seats
- 6
- Accounts
- 10
- Scheduled posts
- Unlimited
- $199/mo, $166 on annual
- 10 profiles (extra at $10/mo), 6+ users (extra at $15/mo)
- Adds advanced approvals, external review portals, role-level permissions, dedicated support
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- From $299/mo, custom profiles and users
- Enterprise support and onboarding
- Flat, quota-bundled plans: each tier bundles social profiles and users. Extra profiles are about $8 a month on Grow and $10 on Accelerate, and extra users about $15 a month.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing is roughly 17% cheaper (two months free): Basic works out to about $24 a month, Grow $58, Accelerate $166.
- Sked's plan names and prices have shifted over time, so older listings vary; these are the current Basic / Grow / Accelerate / Custom figures.
- Prices are USD; the live page also offers AUD, GBP, and EUR.
Tailwind
Free Forever
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 5
- 1 account, 1 user, 5 posts a month across Instagram, Pinterest, and Facebook
- 5 Tailwind credits and 5 post designs a month
- Smart.bio link, basic analytics
Pro
$17.99/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 150
- $29.99/mo, $17.99 on annual (save $144/yr)
- 1 account, 1 user, 150 posts a month
- 150 Tailwind credits, 200 post designs, advanced analytics, Smart.bio
Advanced
$29.99/mo billed annually
- Seats
- 2
- Accounts
- 2
- Scheduled posts
- 300
- $54.99/mo, $29.99 on annual (save $300/yr)
- 2 accounts, 2 users, 300 posts a month
- 300 Tailwind credits, unlimited post designs, advanced analytics
Max
$49.99/mo billed annually
- Seats
- 5
- Accounts
- 3
- Scheduled posts
- Unlimited
- $99.99/mo, $49.99 on annual (save $600/yr)
- 3 accounts, 5 users, unlimited posts a month
- 1,000 Tailwind credits, unlimited post designs, advanced analytics
- Flat, quota-bundled plans: each tier bundles a number of accounts (social profiles), monthly posts, Tailwind credits, and users. Publishing is limited to Instagram, Pinterest, and Facebook; there's no X, LinkedIn, TikTok, or YouTube.
- There's a genuine Free Forever plan (1 account, 5 posts a month) and no separate trial; you upgrade when you outgrow it.
- Annual billing is steeply discounted, 40% to 50% off, so Pro is $17.99 a month, Advanced $29.99, and Max $49.99.
- Tailwind Credits power the AI features (Ghostwriter writing and Tailwind Create designs) and refill at about $10 per 100 credits when you run out.
- Separately, Tailwind sells Pinterest-only products (Pin Scheduling and Creation, Pinterest SEO, Pinterest Engagement) priced per Pinterest account; the plans above are the main multi-network suite. Nonprofits get 50% off.
- Prices are USD, read off the live pricing page by toggling monthly and annual and cross-checked against current third-party listings.
Pros and cons
Sked Social
- Strong Instagram visual feed planner
- Bulk scheduling, unified inbox, listening, and competitor monitoring
- Approvals and external client review portals on Accelerate
- Ten networks, including Snapchat and Google Business
- No evergreen recycling
- Plan names and prices have shifted over time
- Profiles and users cost extra on top of the plan
- Mid-range pricing for the fuller feature set
Tailwind
- Best-in-class for Pinterest, with SmartSchedule, SmartLoop, and Communities
- AI that both writes posts (Ghostwriter) and designs images (Tailwind Create)
- Instagram feed planner and Smart.bio link-in-bio built in
- Genuine free plan and steep annual discounts
- Only publishes to Pinterest, Instagram, and Facebook
- AI features are metered by credits that cost extra to top up
- No social inbox or approval workflows
- Not built for agencies or client management
Sked Social vs Tailwind: FAQ
- Is Sked Social or Tailwind cheaper?
- Tailwind is cheaper to start, from $17.99 against $24 for Sked Social. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Sked Social or Tailwind have a free plan?
- Tailwind has a free plan; Sked Social does not, though it offers a 14-day trial.
- Which is better, Sked Social or Tailwind?
- Sked Social is the stronger pick for Instagram-led agencies and brands that plan visually, while Tailwind is the better fit for Pinterest and Instagram creators and small businesses. We don't score them; the right call comes down to how you post.