Head to head

Sendible vs Tailwind

vs

An agency-minded scheduler built around client work: white-label dashboards, client onboarding, approval rounds, monitoring, and reporting across nine networks. It sells five quota-bundled tiers from $29 to $750 a month, with no free plan and a 14-day trial.

From
$25 /mo
Free plan

Tailwind is a visual-social specialist: it grew up on Pinterest, added Instagram and Facebook, and pairs scheduling with AI that writes posts and designs images. It publishes to just those three networks, runs flat plans from a free tier up to $49.99 a month on annual billing, and ignores X, LinkedIn, and TikTok entirely.

From
$17.99 /mo
Free plan

Bottom line

Sendible and Tailwind both cover the basics; the right one comes down to how you post. Sendible is the stronger pick for Agencies and freelancers managing social for multiple clients; choose Tailwind for Pinterest and Instagram creators and small businesses.

Features compared

FeatureSendibleTailwind
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesYes
Bulk uploadYesYes
Evergreen recyclingYesYes
Team rolesYesYes
ApprovalsYesNo
Link in bioNoYes

Platforms compared

NetworkSendibleTailwind
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoNo
LinkedInAutoNo
TikTokAutoNo
PinterestAutoAuto
YouTubeAutoNo
ThreadsAutoNo
BlueskyAutoNo
Google BusinessAutoNo
WordPressAutoNo

Pricing

Sendible

Creator

$29 /mo

$25/mo billed annually

Seats
1
Accounts
6
Scheduled posts
Unlimited
  • $29/mo, $25 on annual (15% off)
  • 1 user/calendar, 6 social profiles
  • Scheduling, Smart Queues, AI Assist, monitoring and the priority inbox, basic reports

Traction

$89 /mo

$76/mo billed annually

Seats
4
Accounts
24
Scheduled posts
Unlimited
  • $89/mo, $76 on annual
  • 4 users/calendars, 24 social profiles
  • Adds team collaboration, client dashboards, assignment and approval workflows

Scale

Popular
$199 /mo

$170/mo billed annually

Seats
7
Accounts
49
Scheduled posts
Unlimited
  • $199/mo, $170 on annual
  • 7 users/calendars, 49 social profiles
  • Adds the custom Report Builder, automated branded reports, content library, campaigns, 1:1 onboarding

Advanced

$299 /mo

$255/mo billed annually

Seats
20
Accounts
100
Scheduled posts
Unlimited
  • $299/mo, $255 on annual
  • 20 users, 100 social profiles
  • Adds advanced user permissions, bulk posting with custom tags, live report sharing
  • White-label dashboard available as a paid add-on (from $315/mo with it)

Enterprise

$750 /mo

$638/mo billed annually

Seats
80
Accounts
400
Scheduled posts
Unlimited
  • $750/mo, $638 on annual, for 80 users and 400 profiles
  • Scalable users and profiles, built with their team
  • Optional SSO, dedicated customer success, white label (from $790/mo with it)
  • Flat, quota-bundled tiers: each of the five plans includes a fixed number of users (each user is also a separate calendar) and social profiles, and you move up a plan as you outgrow the quota rather than buying seats or profiles one at a time.
  • You can also add a bundle of extra users and profiles without changing plan. On Creator a bundle is one more user and six more profiles for an extra $29 a month, taking the total to $58; the bundle size and price vary by plan.
  • White labelling (your own branded dashboard and domain) is a paid add-on on Advanced and Enterprise. With it, Advanced starts at $315 a month and Enterprise at $790.
  • There is no free plan, only a 14-day trial; no card to start, and you add one to keep going at the end.
  • Annual billing is a flat 15% off, shown on the page as a 'save $X a year' figure, so Creator works out to about $25 a month, Scale to $170, and Enterprise to $638. Nonprofits get 15% off monthly or 25% off annual.
  • Prices are USD read off the live pricing page, which renders client-side and defaults to USD with a currency selector (it does not geo-price to local currency). Monthly and annual figures were read by toggling the billing switch and cross-checked against current third-party 2026 listings.

Tailwind

Free Forever

Free
Seats
1
Accounts
1
Scheduled posts
5
  • 1 account, 1 user, 5 posts a month across Instagram, Pinterest, and Facebook
  • 5 Tailwind credits and 5 post designs a month
  • Smart.bio link, basic analytics

Pro

$29.99 /mo

$17.99/mo billed annually

Seats
1
Accounts
1
Scheduled posts
150
  • $29.99/mo, $17.99 on annual (save $144/yr)
  • 1 account, 1 user, 150 posts a month
  • 150 Tailwind credits, 200 post designs, advanced analytics, Smart.bio

Advanced

$54.99 /mo

$29.99/mo billed annually

Seats
2
Accounts
2
Scheduled posts
300
  • $54.99/mo, $29.99 on annual (save $300/yr)
  • 2 accounts, 2 users, 300 posts a month
  • 300 Tailwind credits, unlimited post designs, advanced analytics

Max

$99.99 /mo

$49.99/mo billed annually

Seats
5
Accounts
3
Scheduled posts
Unlimited
  • $99.99/mo, $49.99 on annual (save $600/yr)
  • 3 accounts, 5 users, unlimited posts a month
  • 1,000 Tailwind credits, unlimited post designs, advanced analytics
  • Flat, quota-bundled plans: each tier bundles a number of accounts (social profiles), monthly posts, Tailwind credits, and users. Publishing is limited to Instagram, Pinterest, and Facebook; there's no X, LinkedIn, TikTok, or YouTube.
  • There's a genuine Free Forever plan (1 account, 5 posts a month) and no separate trial; you upgrade when you outgrow it.
  • Annual billing is steeply discounted, 40% to 50% off, so Pro is $17.99 a month, Advanced $29.99, and Max $49.99.
  • Tailwind Credits power the AI features (Ghostwriter writing and Tailwind Create designs) and refill at about $10 per 100 credits when you run out.
  • Separately, Tailwind sells Pinterest-only products (Pin Scheduling and Creation, Pinterest SEO, Pinterest Engagement) priced per Pinterest account; the plans above are the main multi-network suite. Nonprofits get 50% off.
  • Prices are USD, read off the live pricing page by toggling monthly and annual and cross-checked against current third-party listings.

Pros and cons

Sendible

  • Genuinely agency-shaped: white label, Client Connect onboarding, client dashboards, approvals
  • Five tiers plus add-on bundles, so scaling up is smoother than a two-plan lineup
  • Smart Queues recycle evergreen content, and Monitoring covers keyword and mention tracking
  • Direct publishing to nine networks, including Threads and Bluesky
  • No free plan, and a 14-day trial is the only way in
  • Pinterest has faded and Instagram DMs aren't in the inbox
  • Several features have been sunset over the years (content suggestions, review monitoring)
  • Listening and competitor analysis are thin next to the bigger suites

Tailwind

  • Best-in-class for Pinterest, with SmartSchedule, SmartLoop, and Communities
  • AI that both writes posts (Ghostwriter) and designs images (Tailwind Create)
  • Instagram feed planner and Smart.bio link-in-bio built in
  • Genuine free plan and steep annual discounts
  • Only publishes to Pinterest, Instagram, and Facebook
  • AI features are metered by credits that cost extra to top up
  • No social inbox or approval workflows
  • Not built for agencies or client management

Sendible vs Tailwind: FAQ

Is Sendible or Tailwind cheaper?
Tailwind is cheaper to start, from $17.99 against $25 for Sendible. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Sendible or Tailwind have a free plan?
Tailwind has a free plan; Sendible does not, though it offers a 14-day trial.
Which is better, Sendible or Tailwind?
Sendible is the stronger pick for agencies and freelancers managing social for multiple clients, while Tailwind is the better fit for Pinterest and Instagram creators and small businesses. We don't score them; the right call comes down to how you post.