Is Postwise or Zoho Social cheaper?

Zoho Social is cheaper to start, from $10 against $29.6 for Postwise. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Postwise or Zoho Social have a free plan?

Zoho Social has a free plan; Postwise does not, though it offers a 7-day trial.

Which is better, Postwise or Zoho Social?

Postwise is the stronger pick for founders and creators building an audience on X and LinkedIn, while Zoho Social is the better fit for businesses already using Zoho CRM or the wider Zoho suite. We don't score them; the right call comes down to how you post.

Head to head

Postwise vs Zoho Social

Last updated 4 June 2026

Postwise

Postwise is an AI ghostwriting and growth tool for X, LinkedIn, and Threads. Its GhostWriter assistant drafts posts in your voice, it schedules them, and it layers on growth features. It's text-platform only, with no visual networks.

From: $29.6 /mo
Free plan

Visit Postwise

Zoho Social

Zoho Social is the scheduler inside Zoho's wider business suite: capable publishing, a monitoring dashboard, and reporting that plugs straight into Zoho CRM. Pricing splits into single-brand business plans, billed per brand per member, and flat agency plans for managing many brands.

From: $10 /mo
Free plan

Visit Zoho Social

Bottom line

Postwise and Zoho Social both cover the basics; the right one comes down to how you post. Postwise is the stronger pick for Founders and creators building an audience on X and LinkedIn; choose Zoho Social for Businesses already using Zoho CRM or the wider Zoho suite.

Features compared

Feature	Postwise	Zoho Social
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Not assessed	Yes
Bulk upload	Not assessed	Yes
Evergreen recycling	Partial	Partial
Team roles	Not assessed	Yes
Approvals	Not assessed	Yes
Link in bio	Not assessed	Yes

Platforms compared

Network	Postwise	Zoho Social
Instagram	No	Auto
Facebook	No	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	No	Auto
Pinterest	No	Auto
YouTube	No	Auto
Threads	Auto	Auto
Bluesky	No	Auto
Google Business	No	Auto
Mastodon	No	Auto
Telegram	No	Auto

Pricing

Postwise

Basic

$37 /mo

$29.6/mo billed annually

Accounts: 3
Scheduled posts: 500

$37/mo, $29.60 on annual
3 social accounts, 500 AI posts a month, 3 months scheduling
GhostWriter AI assistant, basic analytics

Boss

Popular

$59 /mo

$47.2/mo billed annually

Accounts: 5
Scheduled posts: 1000

$59/mo, $47.20 on annual
5 social accounts, 1,000 AI posts a month, 12 months scheduling
Advanced analytics dashboard

Unlimited

$97 /mo

$77.6/mo billed annually

Accounts: Unlimited
Scheduled posts: Unlimited

$97/mo, $77.60 on annual
Unlimited accounts, posts, and scheduling
Custom AI training, enterprise-grade analytics, priority support

Flat plans by social accounts and AI posts. There's no free plan, only a 7-day trial; annual billing is 20% off.
Postwise is AI-writing-first: its GhostWriter assistant and custom AI voices generate posts, and it adds growth tools on top.
It only covers text platforms, X, LinkedIn, and Threads, with no visual networks.
Prices are USD, read off the live pricing page.

Zoho Social

Free

Seats: 1
Accounts: 6

1 brand, 6 channels (Facebook, Instagram, X, LinkedIn profile and page, Google Business), 1 member
Home dashboard, drafts, basic publishing, 5 AI credits
Forever free after the 15-day all-access trial

Standard

$15 /mo

$10/mo billed annually

Seats: 1
Accounts: 12

$15/mo, $10 on annual (per brand, per member)
1 brand, 12 channels (adds YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky), 1 member
Publishing calendar, multi-channel publishing, zurl shortener, summary reports, 40 AI credits

Professional

$40 /mo

$30/mo billed annually

Seats: 1
Accounts: 12

$40/mo, $30 on annual (per brand, per member)
1 brand, 12 channels, 1 member
Adds bulk scheduling, repeat posting, post insights, monitoring dashboard, media library, RSS, messages, first comment

Premium

Popular

$65 /mo

$40/mo billed annually

Seats: 3
Accounts: 14

$65/mo, $40 on annual (per brand)
1 brand, 14 channels (adds WhatsApp Business and Telegram Business), 3 members
Adds SmartQ, unified Inbox, content approvals and workflow, custom reports, UTM, Zoho CRM and Desk integration, 80 AI credits

Agency

$320 /mo

$230/mo billed annually

Seats: 5
Accounts: 140

$320/mo, $230 on annual
10 brands, up to 140 channels, 5 members
Client invite, customizable client portal, agency-branded reports, all Premium features

Agency Plus

$460 /mo

$330/mo billed annually

Seats: 5
Accounts: 280

$460/mo, $330 on annual
20 brands, up to 280 channels, 5 members
All Agency features, with 10 more brands available as add-ons

Zoho splits into business plans (one brand) and agency plans (many brands). The business tiers (Standard, Professional, Premium) are billed per brand per team member, so the headline is for a single brand with the bundled members; the agency tiers bundle 10 or 20 brands at a flat price.
Extra brands and members are add-ons: roughly $19.50 a brand each month and $10 a member each month on annual billing (a little more monthly, and the brand rate varies by plan), so a single-brand business with a few people climbs past the sticker price.
Annual billing is up to about 33% cheaper: Standard $10 vs $15, Professional $30 vs $40, Premium $40 vs $65 a month.
There's a forever-free plan (1 brand, 6 channels, 1 member) that kicks in after the 15-day all-access trial, no card required.
Records are USD. The live pricing page geo-locates and showed Australian dollars including GST here, so the USD list figures were taken from Zoho's US pricing and current third-party listings, then cross-checked by stripping the 10% GST from the AUD and converting (for example Premium A$66.91, less GST, times about 0.66, lands near $40).

Pros and cons

Postwise

Strong AI ghostwriting with custom voices
Scheduling up to a year ahead with growth tools
Covers X, LinkedIn, and Threads
Simple flat pricing with a 20% annual discount
Text platforms only; no visual networks
No engagement inbox or listening
AI posts are metered below the Unlimited tier
No free plan

Zoho Social

Deep Zoho CRM and Desk integration, a genuine differentiator
Direct publishing to a dozen channels, with monitoring and a unified inbox
Forever-free plan and a clear annual discount
Flat agency plans for managing many brands
Per-brand-per-member pricing plus add-ons gets fiddly
WhatsApp and Telegram are Premium-only
No evergreen recycling queue or visual feed planner
Listed business-plan prices are before brand and member add-ons

Postwise vs Zoho Social: FAQ

Is Postwise or Zoho Social cheaper?: Zoho Social is cheaper to start, from $10 against $29.6 for Postwise. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Postwise or Zoho Social have a free plan?: Zoho Social has a free plan; Postwise does not, though it offers a 7-day trial.
Which is better, Postwise or Zoho Social?: Postwise is the stronger pick for founders and creators building an audience on X and LinkedIn, while Zoho Social is the better fit for businesses already using Zoho CRM or the wider Zoho suite. We don't score them; the right call comes down to how you post.