Head to head
Postly vs Sendible for Agencies
Last updated 4 June 2026
Postly is an AI-forward, per-channel scheduler that reaches a dozen social networks plus email. It bills by channel (cheaper as you add more), throws in unlimited team members and an AI studio for text, image, and video, and adds bio pages and a social inbox.
- From
- $3.2 per channel / mo
- Free plan
Sendible for Agencies is the same Sendible, pitched at the people it was really built for. Its agency tiers add white-label dashboards, Client Connect onboarding, per-client dashboards, and approval rounds, with white labelling sold as a paid add-on on Advanced and Enterprise.
- From
- $170 /mo
- Free plan
Bottom line
Postly is the pick for creators and small agencies who want wide coverage cheaply, and it's the only one of the two with a free plan. Sendible for Agencies fits agencies wanting white-label dashboards and client onboarding better.
Postly starts cheaper, $3.2 per channel / mo against $170 a month for Sendible for Agencies. They bill on different units, so the real gap depends on how much you run.
Key differences
Where the two actually diverge, before the full tables.
- Postly has a free plan; Sendible for Agencies doesn't, though it offers a 14-day trial.
- Postly starts at $3.2 per channel / mo, Sendible for Agencies at $170 a month.
- Postly posts to 13 networks, Sendible for Agencies to 10.
- Only Postly reaches Pinterest, Mastodon, and Telegram.
Features compared
| Feature | Postly | Sendible for Agencies |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Not assessed |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Postly | Sendible for Agencies |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | No | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | Auto | No |
| Telegram | Auto | No |
| WordPress | Auto | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
- 1 channel
- $3/mo
- 8 channelsTypical
- $26/mo~$20/mo annual
Cheapest plan: Pro.
No free plan; 14-day trial.
- Cheapest paid plan
- $170/mo
Whole-plan price; it doesn't scale per unit.
Postly
Starter
- Seats
- 2
- Accounts
- 2
- Scheduled posts
- 50
- Free: 2 channels, 2 team members
- 50 one-time scheduled posts, 5,000 AI writing credits a month
- 1GB storage
Pro
Popular- Seats
- Unlimited
- Scheduled posts
- Unlimited
- $3.20 per channel/mo (5-channel minimum, so from $16/mo)
- Cheaper per channel at scale: $1.60 (11-100), $0.80 (101+)
- Unlimited posts, unlimited AI, unlimited team members, 100GB, API
Enterprise
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing and volume rates
- Dedicated onboarding and migration, priority support
- Priced per channel on Pro, where a channel is a page, profile, Google Business location, Pinterest board, or similar destination. The rate falls as you add channels: $3.20 each up to 10, $1.60 from 11 to 100, and $0.80 beyond 100.
- Pro has a 5-channel minimum, so it effectively starts at $16 a month; the cost-at-scale figures start from one channel but you can't buy fewer than five on Pro.
- There's a genuine free Starter plan (2 channels, 50 scheduled posts, 2 team members). Annual billing is about 20% cheaper.
- Unlimited team members are included on Pro, unlike per-seat tools. Postly also sells email campaigns (Postly Email) alongside social.
- Prices are USD, read off the live pricing page.
What it really costs
Postly charges per channel, so the headline price is for one. Here is the monthly cost as you connect more, with the 8-channel row marked as a realistic setup.
| channels | Pro |
|---|---|
| 1 | $3/mo |
| 3 | $10/mo |
| 5 | $16/mo |
| 8Typical | $26/mo |
| 10 | $32/mo |
| 25 | $56/mo |
| 50 | $96/mo |
Monthly billing. Volume discounts lower the per-channel rate at higher counts.
Sendible for Agencies
Scale
Popular$170/mo billed annually
- Seats
- 7
- Accounts
- 49
- Scheduled posts
- Unlimited
- $199/mo, $170 on annual
- 7 users, 49 social profiles
- Custom and automated reports, content library, campaigns, 1:1 onboarding
Advanced
$255/mo billed annually
- Seats
- 20
- Accounts
- 100
- Scheduled posts
- Unlimited
- $299/mo, $255 on annual
- 20 users, 100 social profiles
- Advanced permissions, live report sharing, white-label add-on (from $315/mo)
Enterprise
$638/mo billed annually
- Seats
- 80
- Accounts
- 400
- Scheduled posts
- Unlimited
- $750/mo, $638 on annual; 80 users, 400 profiles
- Optional SSO, dedicated success, white label (from $790/mo)
- This is the same product as Sendible, reviewed in full separately; this entry highlights the agency-oriented tiers (Scale, Advanced, Enterprise) and the white-label add-on.
- Sendible bundles users and profiles per plan and lets you add a user-plus-profile bundle without upgrading. White labelling is a paid add-on on Advanced and Enterprise (from $315 and $790 a month with it).
- Agency-specific strengths are Client Connect onboarding (clients don't need admin access), per-client dashboards, and approval rounds.
- Prices are USD; the full lineup including the cheaper Creator and Traction plans is in the main Sendible review.
Pros and cons
Postly
- Per-channel billing that gets cheaper as you scale
- Unlimited team members on Pro
- Broad AI Studio: text, image, video, avatars, voiceovers
- A dozen networks plus WordPress and email, with a social inbox and bio pages
- Five-channel minimum on Pro
- Recycling is limited to recurring posts
- Young, lightly documented company
- Wide AI feature set means uneven depth
Sendible for Agencies
- Client Connect onboarding without sharing admin access
- White-label dashboards and client reports (add-on)
- Approval rounds and per-client dashboards
- Smart Queue recycling and monitoring included
- Same product as Sendible, just the higher tiers
- White label costs extra on top of the plan
- Pinterest faded; no Instagram DMs in the inbox
- Some features have been sunset over the years
Postly vs Sendible for Agencies: FAQ
- Is Postly or Sendible for Agencies cheaper?
- Postly is cheaper to start, from $3.2 against $170 for Sendible for Agencies. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Postly or Sendible for Agencies have a free plan?
- Postly has a free plan; Sendible for Agencies does not, though it offers a 14-day trial.
- Which is better, Postly or Sendible for Agencies?
- Postly is the stronger pick for creators and small agencies who want wide coverage cheaply, while Sendible for Agencies is the better fit for agencies wanting white-label dashboards and client onboarding. We don't score them; the right call comes down to how you post.