Head to head
Planoly vs Rella
Last updated 4 June 2026
Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.
- From
- $14 /mo
- Free plan
A collaboration tool first and a scheduler second, built for managers and agencies who work with clients.
- From
- $24 per member / mo
- Free plan
Bottom line
Planoly is the pick for Instagram-led creators who plan their grid visually, and it's the only one of the two with a free plan. Rella fits social media managers better.
Planoly starts cheaper, $14 a month against $24 per member / mo for Rella. They bill on different units, so the real gap depends on how much you run. Planoly adds link in bio that Rella leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Planoly has a free plan; Rella doesn't, though it offers a 14-day trial.
- Planoly starts at $14 a month, Rella at $24 per member / mo.
- Planoly has link in bio; Rella doesn't.
Features compared
| Feature | Planoly | Rella |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Partial |
| Advanced reports | No | Not assessed |
| Bulk upload | Not assessed | Partial |
| Evergreen recycling | No | Not assessed |
| Team roles | Yes | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | Yes | No |
Platforms compared
| Network | Planoly | Rella |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Planoly
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 10
- 1 social set, 1 user (mobile app)
- 10 uploads a month
- Visual planner and link-in-bio
Starter
$14/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $16/mo, $14 on annual
- 1 social set, 1 user, unlimited uploads
- Free link in bio; upgrade to Growth to add sets or users
Growth
Popular$24/mo billed annually
- Seats
- 2
- Accounts
- 2
- Scheduled posts
- Unlimited
- $28/mo, $24 on annual
- 2 social sets, 2 users, unlimited uploads
- Extra social set $10/mo, extra user $5/mo
Pro
$47/mo billed annually
- Seats
- 6
- Accounts
- 6
- Scheduled posts
- Unlimited
- $55/mo, $47 on annual
- 6 social sets, 6 users, unlimited uploads
- Extra social set $8/mo, extra user $3/mo
- Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
- Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
- There's a free mobile plan (1 social set, 10 uploads a month).
- Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
- Prices are USD, read off the live pricing page.
Rella
Pro
$24/mo billed annually
- Accounts
- Unlimited
- $24 per member/mo (annual)
- Unlimited client spaces
- Calendar and Kanban
- Approvals
Premium
Popular$36/mo billed annually
- Accounts
- Unlimited
- Branded sharing
- Social inbox (Instagram)
- Ella AI assistant
Premium Plus
$48/mo billed annually
- Accounts
- Unlimited
- 1:1 onboarding
- Priority support
- More Ella AI
- Custom branding
- Priced per member (editor) seat; client 'Social Spaces' are unlimited and free.
- The page defaults to annual prices; monthly figures are rendered client-side and were not captured.
- The rella.co domain is a parked listing; the live product is at getrella.com.
Pros and cons
Planoly
- Best-known Instagram feed/grid visual planner
- Link-in-bio page that can sell digital products
- Schedules to eight networks with AI captions and auto-responses
- Free mobile plan and clear, cheap add-ons
- Analytics are moderate, with no custom reports
- No evergreen recycling or broad listening
- No Bluesky or Google Business
- Starter can't add sets or users without upgrading
Rella
- Unlimited client spaces included
- Strong approval workflows and client-facing sharing
- Kanban and task management
- Instagram social inbox
- Cost scales per seat
- No link-in-bio
- No Bluesky, Google Business, or Mastodon
- Web app only, no native mobile app
Planoly vs Rella: FAQ
- Is Planoly or Rella cheaper?
- Planoly is cheaper to start, from $14 against $24 for Rella. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Planoly or Rella have a free plan?
- Planoly has a free plan; Rella does not, though it offers a 14-day trial.
- Which is better, Planoly or Rella?
- Planoly is the stronger pick for Instagram-led creators who plan their grid visually, while Rella is the better fit for social media managers. We don't score them; the right call comes down to how you post.