Head to head
Hootsuite vs Planoly
Last updated 4 June 2026
vs
Hootsuite does more than schedule: listening, a shared inbox, and deep reporting sit in one dashboard, and you pay for the breadth. It starts at $99 a user each month and there's no longer a free plan.
- From
- $99 per user / mo
- Free plan
Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.
- From
- $14 /mo
- Free plan
Bottom line
Hootsuite and Planoly both cover the basics; the right one comes down to how you post. Hootsuite is the stronger pick for Small teams that need listening and reporting in one place; choose Planoly for Instagram-led creators who plan their grid visually.
Features compared
| Feature | Hootsuite | Planoly |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | No |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | No | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Hootsuite | Planoly |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
Pricing
Hootsuite
Standard
$149 per user / mo
$99/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $99 per user/mo on annual, $149 monthly
- Up to 10 social accounts
- Unlimited scheduling, AI assistant, one inbox
- 7-day mention search, benchmark vs 5 competitors
Advanced
Popular$399 per user / mo
$249/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $249 per user/mo on annual, $399 monthly
- Unlimited social accounts
- Bulk schedule up to 350 posts at once
- Custom reports, approval workflows, 30-day listening
Enterprise
Custom
- Accounts
- Unlimited
- Custom pricing, 5+ users, unlimited accounts
- SSO, employee advocacy (Amplify), premium listening
- Salesforce, review management, compliance integrations
- Priced per user/seat: the headline $99 / $249 is for one seat and multiplies by how many people you add.
- No free plan. There's a 30-day trial, and the 25% trial-skip discount only applies on annual billing.
- Annual billing is much cheaper than monthly: Standard is $99 vs $149 a seat, Advanced $249 vs $399.
- Prices are USD list. Hootsuite renders prices client-side in local currency by region, so the annual figures were read off the live plans page and the monthly figures corroborated against current third-party listings.
Planoly
Free
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 10
- 1 social set, 1 user (mobile app)
- 10 uploads a month
- Visual planner and link-in-bio
Starter
$16 /mo
$14/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $16/mo, $14 on annual
- 1 social set, 1 user, unlimited uploads
- Free link in bio; upgrade to Growth to add sets or users
Growth
Popular$28 /mo
$24/mo billed annually
- Seats
- 2
- Accounts
- 2
- Scheduled posts
- Unlimited
- $28/mo, $24 on annual
- 2 social sets, 2 users, unlimited uploads
- Extra social set $10/mo, extra user $5/mo
Pro
$55 /mo
$47/mo billed annually
- Seats
- 6
- Accounts
- 6
- Scheduled posts
- Unlimited
- $55/mo, $47 on annual
- 6 social sets, 6 users, unlimited uploads
- Extra social set $8/mo, extra user $3/mo
- Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
- Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
- There's a free mobile plan (1 social set, 10 uploads a month).
- Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
- Prices are USD, read off the live pricing page.
Pros and cons
Hootsuite
- Broad by design: scheduling, listening, inbox, and reporting together
- Deep analytics and competitor benchmarking
- Publishes to nine networks, including Bluesky and Threads
- Strong approval workflows on Advanced and up
- Expensive, and per-seat pricing climbs quickly
- No free plan, and the entry price is $99 a month
- Monthly billing costs far more than annual
- The depth is overkill if you only schedule a few accounts
Planoly
- Best-known Instagram feed/grid visual planner
- Link-in-bio page that can sell digital products
- Schedules to eight networks with AI captions and auto-responses
- Free mobile plan and clear, cheap add-ons
- Analytics are moderate, with no custom reports
- No evergreen recycling or broad listening
- No Bluesky or Google Business
- Starter can't add sets or users without upgrading
Hootsuite vs Planoly: FAQ
- Is Hootsuite or Planoly cheaper?
- Planoly is cheaper to start, from $14 against $99 for Hootsuite. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Hootsuite or Planoly have a free plan?
- Planoly has a free plan; Hootsuite does not, though it offers a 30-day trial.
- Which is better, Hootsuite or Planoly?
- Hootsuite is the stronger pick for small teams that need listening and reporting in one place, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.