Head to head
Hootsuite vs Planoly
Last updated 21 July 2026
Hootsuite combines publishing with reporting and customer-care workflows. Standard can support additional seats, Professional adds custom scheduled reports and exports, and Advanced adds approval workflows and assigned conversation routing.
- From
- Check current price
- Free scheduling
- No
Planoly combines visual Instagram planning with creator-commerce tools, seven auto-publishing networks and reminder posting for X. USD paid plans start at $16 month-to-month or $14 monthly equivalent billed annually, with a separate free mobile allowance.
- From
- Free
- Free scheduling
- Yes
Bottom line
Planoly is the pick for Instagram-led creators who plan their grid visually, and it's the only one of the two with a free scheduling plan. Hootsuite fits organizations comparing publishing with scheduled report delivery better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Planoly has a free scheduling plan; Hootsuite doesn't, though it offers a 14-day trial.
- Hootsuite posts to 9 networks, Planoly to 8.
- Only Hootsuite reaches Bluesky.
- Hootsuite auto-publishes X (Twitter); Planoly sends a reminder to post.
Features compared
| Feature | Hootsuite | Planoly |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not confirmed |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | No | Not confirmed |
| Team roles | Yes | Not confirmed |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Hootsuite | Planoly |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Reminder |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Hootsuite
Standard
Check current price
- Accounts
- 10
- Up to ten social accounts
- Additional seats can be purchased
- Shared access alone does not require Advanced
Professional
Check current price
- Accounts
- Unlimited
- Customizable reports
- Scheduled and exported reports
- Match the seats and other duties to the intended workload
Advanced
Check current price
- Accounts
- Unlimited
- Approval workflows
- Customer-care assignment and routing
- Confirm required add-ons and conversation coverage
Enterprise
Custom quote
- Accounts
- Unlimited
- Confirm organization-specific permissions and product access
- Include required add-ons in the complete quote
- The current lineup is Standard, Professional, Advanced and Enterprise. Standard permits additional seats, so three colleagues do not automatically require Advanced.
- Professional includes customizable, scheduled and exported reports. Advanced adds approval workflows and customer-care assignment/routing.
- Obtain a complete quote for the selected tier, seats, currency and billing term, including required add-ons. A starting FAQ price does not establish a matched team total.
- Starting amounts in the public FAQ do not establish the selected currency, billing term or complete scenario quote.
Planoly
Free
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- 10
- 1 social set, 1 user (mobile app)
- 10 uploads a month
- Visual planner and link-in-bio
Starter
$14 a month billed annually
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $16/mo, $14 on annual
- 1 social set, 1 user, unlimited uploads
- Free link in bio; upgrade to Growth to add sets or users
Growth
Popular$24 a month billed annually
- Seats
- 2
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $28/mo, $24 on annual
- 2 social sets, 2 users, unlimited uploads
- Extra social set $10/mo, extra user $5/mo
Pro
$47 a month billed annually
- Seats
- 6
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $55/mo, $47 on annual
- 6 social sets, 6 users, unlimited uploads
- Extra social set $8/mo, extra user $3/mo
- USD tariffs: Starter $16 monthly/$14 monthly equivalent annually; Growth $28/$24; Pro $55/$47. Annual plans are paid upfront.
- Plans include 1/2/6 social sets and 1/2/6 users. Each set permits one account per supported channel; set counts are not individual-account counts.
- Growth add-ons: $10 per set and $5 per user monthly; Pro: $8/$3. Starter cannot add either.
- Free mobile plan allows 10 uploads monthly. Paid plans have unlimited uploads and a 14-day trial.
- Current help documentation confirms the monthly prices directly; no price is derived from a rounded discount.
Pros and cons
Hootsuite
- Standard permits additional seats
- Customizable, scheduled and exported reports on Professional and above
- Approval and customer-care routing workflows on Advanced
- Documented MCP products for separate operational responsibilities
- Approval and routing requirements change plan eligibility
- The complete selected-seat bill requires a current quote
- Network and conversation coverage must match the customer-care workload
- MCP access and permissions differ by product
Planoly
- Visual Instagram grid planning
- Link-in-bio and creator-commerce features
- Seven auto-publishing networks plus X reminders
- Social Posting MCP and shareable analytics reports
- X requires manual completion from a reminder
- Starter cannot add sets or users
- Cross-network inbox and advanced report customization not established
- No advertised Bluesky or Google Business publishing
Hootsuite vs Planoly: FAQ
- Is Hootsuite or Planoly cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Hootsuite or Planoly have a free plan?
- Planoly has a free plan; Hootsuite does not, though it offers a 14-day trial.
- Which is better, Hootsuite or Planoly?
- Hootsuite is the stronger pick for organizations comparing publishing with scheduled report delivery, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.