Head to head

Planoly vs Publer

vs

Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.

From
$14 /mo
Free plan

The value pick: Publer posts to thirteen networks, Telegram and WordPress included, and bundles bulk upload, recycling, and RSS automation for less than most rivals charge. It's priced per connected account, the interface is busy, and X needs a paid plan.

From
$4 per account / mo
Free plan

Bottom line

Planoly and Publer both cover the basics; the right one comes down to how you post. Planoly is the stronger pick for Instagram-led creators who plan their grid visually; choose Publer for Power users posting to many networks at once.

Features compared

FeaturePlanolyPubler
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsNoYes
Bulk uploadNot assessedYes
Evergreen recyclingNoYes
Team rolesYesYes
ApprovalsNot assessedYes
Link in bioYesYes

Platforms compared

NetworkPlanolyPubler
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyNoAuto
Google BusinessNoAuto
MastodonNoAuto
TelegramNoAuto
WordPressNoAuto

Pricing

Planoly

Free

Free
Seats
1
Accounts
1
Scheduled posts
10
  • 1 social set, 1 user (mobile app)
  • 10 uploads a month
  • Visual planner and link-in-bio

Starter

$16 /mo

$14/mo billed annually

Seats
1
Accounts
1
Scheduled posts
Unlimited
  • $16/mo, $14 on annual
  • 1 social set, 1 user, unlimited uploads
  • Free link in bio; upgrade to Growth to add sets or users

Growth

Popular
$28 /mo

$24/mo billed annually

Seats
2
Accounts
2
Scheduled posts
Unlimited
  • $28/mo, $24 on annual
  • 2 social sets, 2 users, unlimited uploads
  • Extra social set $10/mo, extra user $5/mo

Pro

$55 /mo

$47/mo billed annually

Seats
6
Accounts
6
Scheduled posts
Unlimited
  • $55/mo, $47 on annual
  • 6 social sets, 6 users, unlimited uploads
  • Extra social set $8/mo, extra user $3/mo
  • Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
  • Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
  • There's a free mobile plan (1 social set, 10 uploads a month).
  • Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
  • Prices are USD, read off the live pricing page.

Publer

Free

Free
Seats
1
Accounts
3
Scheduled posts
10
  • 1 user, 1 workspace, 3 social accounts (no X)
  • 10 scheduled posts per account, 24-hour post history, 25 drafts
  • Branded link-in-bio for Instagram

Professional

Popular
$5 per account / mo

$4/mo billed annually

Scheduled posts
Unlimited
  • $5 per account/mo, $4 on annual
  • Unlimited scheduling and drafts, eternal post history
  • First comments and threads, unlimited RSS automations, unlimited workspaces
  • Unbranded link-in-bio, X/Twitter integration

Business

$10 per account / mo

$8/mo billed annually

Scheduled posts
Unlimited
  • $10 per account/mo, $8 on annual
  • Everything in Professional, plus unlimited AI prompts
  • Analytics and reports, best times to post, competitor analysis
  • Hashtag suggestions, Spintax post recycling, Publer API

Enterprise

Custom
  • Quote-only for large organisations
  • Higher volume discounts, 1:1 onboarding, priority support
  • Priced per connected social account: the headline $5 / $10 is for one account and multiplies by how many you connect. Every 10th account (and every 10th extra member) is free, so the effective rate dips about 10% at higher counts.
  • Team members are a second, separate cost: $2 a month each on Professional, $3 on Business, with the plan owner already included.
  • X (Twitter) needs a paid plan because of X's API pricing; it can't be connected on the Free plan at all.
  • There's a permanent Free plan (3 accounts, no X) plus a 7-day trial of Professional and a 14-day trial of Business, no card required.
  • Annual billing is roughly 20% cheaper per account ($5 to $4 on Professional, $10 to $8 on Business). Listed prices exclude VAT, and there's a 14-day money-back guarantee.
  • Prices are USD. The live pricing page renders client-side and geo-located to Australia here, showing AUD, but it also prints an explicit US-dollar figure per plan; the USD numbers were read directly and confirmed by toggling monthly and yearly, and they match current third-party 2026 listings.

Pros and cons

Planoly

  • Best-known Instagram feed/grid visual planner
  • Link-in-bio page that can sell digital products
  • Schedules to eight networks with AI captions and auto-responses
  • Free mobile plan and clear, cheap add-ons
  • Analytics are moderate, with no custom reports
  • No evergreen recycling or broad listening
  • No Bluesky or Google Business
  • Starter can't add sets or users without upgrading

Publer

  • Excellent value on per-account pricing, with every 10th account free
  • Widest network list here, including Telegram, Mastodon, and WordPress
  • Bulk CSV upload, auto-scheduling queue, Spintax recycling, and RSS automation
  • Genuinely useful free plan
  • Per-account pricing and separate member fees still add up at scale
  • No unified inbox for comments or DMs
  • X/Twitter is paid-only and analytics sit on the Business tier
  • Dense interface, and listed prices exclude VAT

Planoly vs Publer: FAQ

Is Planoly or Publer cheaper?
Publer is cheaper to start, from $4 against $14 for Planoly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Planoly or Publer have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, Planoly or Publer?
Planoly is the stronger pick for Instagram-led creators who plan their grid visually, while Publer is the better fit for power users posting to many networks at once. We don't score them; the right call comes down to how you post.