Head to head

Planoly vs Postwise

vs

Planoly grew up as an Instagram feed planner and still leads with the visual side: drag posts around a grid preview until the profile looks right, then schedule them, with a link-in-bio page that can sell digital products. It publishes to eight networks and prices in flat plans from a free mobile tier to $47 a month.

From
$14 /mo
Free plan

Postwise is an AI ghostwriting and growth tool for X, LinkedIn, and Threads. Its GhostWriter assistant drafts posts in your voice, it schedules them, and it layers on growth features. It's text-platform only, with no visual networks.

From
$29.6 /mo
Free plan

Bottom line

Planoly and Postwise both cover the basics; the right one comes down to how you post. Planoly is the stronger pick for Instagram-led creators who plan their grid visually; choose Postwise for Founders and creators building an audience on X and LinkedIn.

Features compared

FeaturePlanolyPostwise
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsNoNot assessed
Bulk uploadNot assessedNot assessed
Evergreen recyclingNoPartial
Team rolesYesNot assessed
ApprovalsNot assessedNot assessed
Link in bioYesNot assessed

Platforms compared

NetworkPlanolyPostwise
InstagramAutoNo
FacebookAutoNo
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoNo
PinterestAutoNo
YouTubeAutoNo
ThreadsAutoAuto

Pricing

Planoly

Free

Free
Seats
1
Accounts
1
Scheduled posts
10
  • 1 social set, 1 user (mobile app)
  • 10 uploads a month
  • Visual planner and link-in-bio

Starter

$16 /mo

$14/mo billed annually

Seats
1
Accounts
1
Scheduled posts
Unlimited
  • $16/mo, $14 on annual
  • 1 social set, 1 user, unlimited uploads
  • Free link in bio; upgrade to Growth to add sets or users

Growth

Popular
$28 /mo

$24/mo billed annually

Seats
2
Accounts
2
Scheduled posts
Unlimited
  • $28/mo, $24 on annual
  • 2 social sets, 2 users, unlimited uploads
  • Extra social set $10/mo, extra user $5/mo

Pro

$55 /mo

$47/mo billed annually

Seats
6
Accounts
6
Scheduled posts
Unlimited
  • $55/mo, $47 on annual
  • 6 social sets, 6 users, unlimited uploads
  • Extra social set $8/mo, extra user $3/mo
  • Flat, quota-bundled plans: each tier bundles a number of social sets and users. A social set is one account per network (Instagram, TikTok, Pinterest, and so on), so one set covers your presence across the networks you connect.
  • Starter has no add-ons (you upgrade to grow). Growth and Pro let you buy extra sets ($10 then $8 a month) and extra users ($5 then $3 a month).
  • There's a free mobile plan (1 social set, 10 uploads a month).
  • Annual billing is up to 15% cheaper. Annual rates were read off the live pricing page; the Pro monthly figure is derived from the page's stated annual discount.
  • Prices are USD, read off the live pricing page.

Postwise

Basic

$37 /mo

$29.6/mo billed annually

Accounts
3
Scheduled posts
500
  • $37/mo, $29.60 on annual
  • 3 social accounts, 500 AI posts a month, 3 months scheduling
  • GhostWriter AI assistant, basic analytics

Boss

Popular
$59 /mo

$47.2/mo billed annually

Accounts
5
Scheduled posts
1000
  • $59/mo, $47.20 on annual
  • 5 social accounts, 1,000 AI posts a month, 12 months scheduling
  • Advanced analytics dashboard

Unlimited

$97 /mo

$77.6/mo billed annually

Accounts
Unlimited
Scheduled posts
Unlimited
  • $97/mo, $77.60 on annual
  • Unlimited accounts, posts, and scheduling
  • Custom AI training, enterprise-grade analytics, priority support
  • Flat plans by social accounts and AI posts. There's no free plan, only a 7-day trial; annual billing is 20% off.
  • Postwise is AI-writing-first: its GhostWriter assistant and custom AI voices generate posts, and it adds growth tools on top.
  • It only covers text platforms, X, LinkedIn, and Threads, with no visual networks.
  • Prices are USD, read off the live pricing page.

Pros and cons

Planoly

  • Best-known Instagram feed/grid visual planner
  • Link-in-bio page that can sell digital products
  • Schedules to eight networks with AI captions and auto-responses
  • Free mobile plan and clear, cheap add-ons
  • Analytics are moderate, with no custom reports
  • No evergreen recycling or broad listening
  • No Bluesky or Google Business
  • Starter can't add sets or users without upgrading

Postwise

  • Strong AI ghostwriting with custom voices
  • Scheduling up to a year ahead with growth tools
  • Covers X, LinkedIn, and Threads
  • Simple flat pricing with a 20% annual discount
  • Text platforms only; no visual networks
  • No engagement inbox or listening
  • AI posts are metered below the Unlimited tier
  • No free plan

Planoly vs Postwise: FAQ

Is Planoly or Postwise cheaper?
Planoly is cheaper to start, from $14 against $29.6 for Postwise. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Planoly or Postwise have a free plan?
Planoly has a free plan; Postwise does not, though it offers a 7-day trial.
Which is better, Planoly or Postwise?
Planoly is the stronger pick for Instagram-led creators who plan their grid visually, while Postwise is the better fit for founders and creators building an audience on X and LinkedIn. We don't score them; the right call comes down to how you post.