Head to head

Mixpost vs Zoho Social

vs

Mixpost is a self-hosted, one-time-payment social scheduler. You run it on your own server and pay once, free for Lite, $299 for Pro, $1,199 for Enterprise, with unlimited accounts and team members and no monthly fees ever. Eleven networks unlock on Pro.

From
$299 one-time license
Free plan

Zoho Social is the scheduler inside Zoho's wider business suite: capable publishing, a monitoring dashboard, and reporting that plugs straight into Zoho CRM. Pricing splits into single-brand business plans, billed per brand per member, and flat agency plans for managing many brands.

From
$10 /mo
Free plan

Bottom line

Mixpost and Zoho Social both cover the basics; the right one comes down to how you post. Mixpost is the stronger pick for Developers and agencies comfortable self-hosting; choose Zoho Social for Businesses already using Zoho CRM or the wider Zoho suite.

Features compared

FeatureMixpostZoho Social
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesYes
Bulk uploadNot assessedYes
Evergreen recyclingNoPartial
Team rolesYesYes
ApprovalsYesYes
Link in bioNot assessedYes

Platforms compared

NetworkMixpostZoho Social
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyAutoAuto
Google BusinessAutoAuto
MastodonAutoAuto
TelegramNoAuto

Pricing

Mixpost

Lite

Free
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Free and open-source (self-hosted)
  • Facebook Pages, X, and Mastodon only
  • Calendar, media library, post versions and labels, community support

Pro

Popular
$299 one-time license
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • $299 one-time (1 year of updates, perpetual fallback license)
  • All eleven networks, unlimited accounts and team members
  • AI Assistant, advanced analytics, posting queue, approvals, API, webhooks, basic white-label

Enterprise

$1199 one-time license
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • $1,199 one-time (1 year of updates)
  • Everything in Pro, plus full white-label branding
  • Subscription management, customer dashboard, billing and coupons, to resell as your own SaaS
  • Mixpost is self-hosted only: you run it on your own server. Pricing is a one-time license, not a subscription. Lite is free and open-source, Pro is $299, Enterprise $1,199, each with a perpetual fallback license and one year of updates on the paid tiers.
  • Unlimited social accounts and team members on every tier, with no per-seat fees.
  • Lite is limited to Facebook Pages, X, and Mastodon; Pro and Enterprise unlock all eleven networks plus AI, analytics, the posting queue, approvals, and the API.
  • Enterprise adds full white-label and subscription/billing tools so you can run Mixpost as your own SaaS. Non-profits get 30% off Pro.
  • Prices are USD one-time payments, read off the live pricing page; the unit here is a license, not a monthly fee.

Zoho Social

Free

Free
Seats
1
Accounts
6
  • 1 brand, 6 channels (Facebook, Instagram, X, LinkedIn profile and page, Google Business), 1 member
  • Home dashboard, drafts, basic publishing, 5 AI credits
  • Forever free after the 15-day all-access trial

Standard

$15 /mo

$10/mo billed annually

Seats
1
Accounts
12
  • $15/mo, $10 on annual (per brand, per member)
  • 1 brand, 12 channels (adds YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky), 1 member
  • Publishing calendar, multi-channel publishing, zurl shortener, summary reports, 40 AI credits

Professional

$40 /mo

$30/mo billed annually

Seats
1
Accounts
12
  • $40/mo, $30 on annual (per brand, per member)
  • 1 brand, 12 channels, 1 member
  • Adds bulk scheduling, repeat posting, post insights, monitoring dashboard, media library, RSS, messages, first comment

Premium

Popular
$65 /mo

$40/mo billed annually

Seats
3
Accounts
14
  • $65/mo, $40 on annual (per brand)
  • 1 brand, 14 channels (adds WhatsApp Business and Telegram Business), 3 members
  • Adds SmartQ, unified Inbox, content approvals and workflow, custom reports, UTM, Zoho CRM and Desk integration, 80 AI credits

Agency

$320 /mo

$230/mo billed annually

Seats
5
Accounts
140
  • $320/mo, $230 on annual
  • 10 brands, up to 140 channels, 5 members
  • Client invite, customizable client portal, agency-branded reports, all Premium features

Agency Plus

$460 /mo

$330/mo billed annually

Seats
5
Accounts
280
  • $460/mo, $330 on annual
  • 20 brands, up to 280 channels, 5 members
  • All Agency features, with 10 more brands available as add-ons
  • Zoho splits into business plans (one brand) and agency plans (many brands). The business tiers (Standard, Professional, Premium) are billed per brand per team member, so the headline is for a single brand with the bundled members; the agency tiers bundle 10 or 20 brands at a flat price.
  • Extra brands and members are add-ons: roughly $19.50 a brand each month and $10 a member each month on annual billing (a little more monthly, and the brand rate varies by plan), so a single-brand business with a few people climbs past the sticker price.
  • Annual billing is up to about 33% cheaper: Standard $10 vs $15, Professional $30 vs $40, Premium $40 vs $65 a month.
  • There's a forever-free plan (1 brand, 6 channels, 1 member) that kicks in after the 15-day all-access trial, no card required.
  • Records are USD. The live pricing page geo-locates and showed Australian dollars including GST here, so the USD list figures were taken from Zoho's US pricing and current third-party listings, then cross-checked by stripping the 10% GST from the AUD and converting (for example Premium A$66.91, less GST, times about 0.66, lands near $40).

Pros and cons

Mixpost

  • One-time payment, no subscriptions, with a free open-source Lite
  • Unlimited accounts and team members, no per-seat fees
  • Eleven networks plus AI, analytics, queue, approvals, and API on Pro
  • Enterprise white-label lets you resell it as your own SaaS
  • Self-hosted only; you handle hosting and maintenance
  • Lite is limited to three networks
  • No engagement inbox or listening
  • Updates are included for one year, then renew

Zoho Social

  • Deep Zoho CRM and Desk integration, a genuine differentiator
  • Direct publishing to a dozen channels, with monitoring and a unified inbox
  • Forever-free plan and a clear annual discount
  • Flat agency plans for managing many brands
  • Per-brand-per-member pricing plus add-ons gets fiddly
  • WhatsApp and Telegram are Premium-only
  • No evergreen recycling queue or visual feed planner
  • Listed business-plan prices are before brand and member add-ons

Mixpost vs Zoho Social: FAQ

Is Mixpost or Zoho Social cheaper?
Zoho Social is cheaper to start, from $10 against $299 for Mixpost. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Mixpost or Zoho Social have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, Mixpost or Zoho Social?
Mixpost is the stronger pick for developers and agencies comfortable self-hosting, while Zoho Social is the better fit for businesses already using Zoho CRM or the wider Zoho suite. We don't score them; the right call comes down to how you post.