Is Metricool or Postwise cheaper?

Metricool is cheaper to start, from $20 against $29.6 for Postwise. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Metricool or Postwise have a free plan?

Metricool has a free plan; Postwise does not, though it offers a 7-day trial.

Which is better, Metricool or Postwise?

Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Postwise is the better fit for founders and creators building an audience on X and LinkedIn. We don't score them; the right call comes down to how you post.

Head to head

Metricool vs Postwise

Last updated 4 June 2026

Metricool

Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.

From: $20 per month
Free plan

Visit Metricool

Postwise

Postwise is an AI ghostwriting and growth tool for X, LinkedIn, and Threads. Its GhostWriter assistant drafts posts in your voice, it schedules them, and it layers on growth features. It's text-platform only, with no visual networks.

From: $29.6 /mo
Free plan

Visit Postwise

Bottom line

Metricool and Postwise both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose Postwise for Founders and creators building an audience on X and LinkedIn.

Features compared

Feature	Metricool	Postwise
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Not assessed
Bulk upload	Yes	Not assessed
Evergreen recycling	Partial	Partial
Team roles	Yes	Not assessed
Approvals	Yes	Not assessed
Link in bio	Yes	Not assessed

Platforms compared

Network	Metricool	Postwise
Instagram	Auto	No
Facebook	Auto	No
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	No
Pinterest	Auto	No
YouTube	Auto	No
Threads	Auto	Auto
Bluesky	Auto	No
Google Business	Auto	No
Twitch	Analytics	No
WordPress	Auto	No

Pricing

Metricool

Free

Scheduled posts: 20

1 brand, 20 scheduled posts a month
All networks except LinkedIn and X
5 competitor profiles, 30 days of analytics, AI assistant

Starter

Popular

$25 per month

$20/mo billed annually

Scheduled posts: Unlimited

From $25/mo ($20 annual) for up to 5 brands
Up to 10 brands for $45/mo ($36 annual)
Unlimited publishing, LinkedIn, 100 competitor analyses
Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
X is a +$5 per-account add-on

Advanced

$67 per month

$53/mo billed annually

Scheduled posts: Unlimited

From $67/mo ($53 annual) for up to 15 brands
25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
Team and client management, role management, post approvals
Full X analytics, custom report templates, Looker Studio connector, API

Custom

Quote-only for more than 50 brands
White label, dedicated account manager, custom AI credits
Business integration

Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
Annual billing saves up to 24% depending on the band.
X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
Listed prices exclude VAT, which is added before checkout.
The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.

Postwise

Basic

$37 /mo

$29.6/mo billed annually

Accounts: 3
Scheduled posts: 500

$37/mo, $29.60 on annual
3 social accounts, 500 AI posts a month, 3 months scheduling
GhostWriter AI assistant, basic analytics

Boss

Popular

$59 /mo

$47.2/mo billed annually

Accounts: 5
Scheduled posts: 1000

$59/mo, $47.20 on annual
5 social accounts, 1,000 AI posts a month, 12 months scheduling
Advanced analytics dashboard

Unlimited

$97 /mo

$77.6/mo billed annually

Accounts: Unlimited
Scheduled posts: Unlimited

$97/mo, $77.60 on annual
Unlimited accounts, posts, and scheduling
Custom AI training, enterprise-grade analytics, priority support

Flat plans by social accounts and AI posts. There's no free plan, only a 7-day trial; annual billing is 20% off.
Postwise is AI-writing-first: its GhostWriter assistant and custom AI voices generate posts, and it adds growth tools on top.
It only covers text platforms, X, LinkedIn, and Threads, with no visual networks.
Prices are USD, read off the live pricing page.

Pros and cons

Metricool

Deepest analytics for the price, with paid ads alongside organic
Unusually generous free plan
Wide network list, including Twitch analytics and Google Business
Strong agency value with brand-band pricing and white-label reports
Brand-band pricing takes a minute to work out
X is a paid add-on and LinkedIn is paid-only
Listed prices exclude VAT
No category-based evergreen recycling and no broad listening

Postwise

Strong AI ghostwriting with custom voices
Scheduling up to a year ahead with growth tools
Covers X, LinkedIn, and Threads
Simple flat pricing with a 20% annual discount
Text platforms only; no visual networks
No engagement inbox or listening
AI posts are metered below the Unlimited tier
No free plan

Metricool vs Postwise: FAQ

Is Metricool or Postwise cheaper?: Metricool is cheaper to start, from $20 against $29.6 for Postwise. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Metricool or Postwise have a free plan?: Metricool has a free plan; Postwise does not, though it offers a 7-day trial.
Which is better, Metricool or Postwise?: Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Postwise is the better fit for founders and creators building an audience on X and LinkedIn. We don't score them; the right call comes down to how you post.