Head to head
Maeve Social vs Metricool
Last updated 3 August 2026
vs
A newer scheduler built around approvals and client review rather than the solo posting queue.
- From
- $20 /mo
- Free plan
Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.
- From
- $20 per month
- Free plan
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it's the only one of the two with a free plan. Maeve Social fits teams and agencies that approve posts before they go out better.
Both start at $20, though Maeve Social bills a month and Metricool per month. Metricool adds bulk upload and link in bio that Maeve Social leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free plan; Maeve Social doesn't, though it offers a 3-day trial.
- Both start at $20, but Maeve Social bills a month and Metricool per month.
- Maeve Social posts to 8 networks, Metricool to 12.
- Only Metricool reaches Bluesky, Google Business, Twitch, and WordPress.
- Metricool has bulk upload; Maeve Social doesn't.
- Metricool has link in bio; Maeve Social doesn't.
- Metricool has best-time scheduling; Maeve Social doesn't.
- Metricool has reminder publishing; Maeve Social doesn't.
Features compared
| Feature | Maeve Social | Metricool |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Partial | Yes |
| Bulk upload | No | Yes |
| Evergreen recycling | Partial | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | Yes |
Platforms compared
| Network | Maeve Social | Metricool |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| Twitch | No | Analytics |
| WordPress | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Maeve Socialflat pricing
No free plan; 3-day trial.
- Cheapest paid plan
- $20/mo
Whole-plan price; it doesn't scale per unit.
Maeve Social
Basic
$25 /mo
$20/mo billed annually
- Seats
- 1
- Accounts
- 20
- $25/mo, $20 on annual ($240/yr)
- 1 user, 2 workspaces, 20 social connections
- 800 AI credits a month, 20 GB media storage
Standard
Popular$99 /mo
$79/mo billed annually
- Seats
- 5
- Accounts
- 50
- $99/mo, $79 on annual ($950/yr)
- 5 users, 5 workspaces, 50 social connections
- Adds approvals, client review links, shareable calendars, and PDF reports
- Public API, CLI, and MCP access; 1,500 AI credits a month
Premium
$199 /mo
$158/mo billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- $199/mo, $158 on annual ($1,900/yr)
- Unlimited users, workspaces, and social connections
- Adds team insights and realtime co-editing
- 3,000 AI credits a month, 100 GB media storage
- Flat, quota-bundled tiers: each plan includes a fixed number of users, workspaces, and social connections, and you move up a plan rather than buying seats one at a time.
- No plan-level post cap. Publishing limits are per connected channel and follow each network's rules, for example 100 posts a month per X account.
- The trial is 3 days on every plan and takes a card up front; annual billing works out to roughly 20% off. AI credit top-ups are available at 50 credits per US dollar, $10 minimum.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand, 20 scheduled posts a month
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25 per month
$20/mo billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67 per month
$53/mo billed annually
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
- Listed prices exclude VAT, which is added before checkout.
- The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
- Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.
Pros and cons
Maeve Social
- Approvals and client review links on Standard and up
- Direct publishing on all eight supported networks
- Media Room, grid planner, and content board on every plan
- Public API, CLI, and MCP server for automation
- No bulk CSV upload or link-in-bio
- Inbox covers Instagram, Facebook, and Threads only
- No X or LinkedIn analytics yet
- Three-day trial is short and takes a card
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Maeve Social vs Metricool: FAQ
- Is Maeve Social or Metricool cheaper?
- They start at the same price, $20, though the two count their units differently, so read the pricing side by side before you commit.
- Does Maeve Social or Metricool have a free plan?
- Metricool has a free plan; Maeve Social does not, though it offers a 3-day trial.
- Which is better, Maeve Social or Metricool?
- Maeve Social is the stronger pick for teams and agencies that approve posts before they go out, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.