Head to head
Maeve Social vs Metricool
Last updated 13 October 2026
Maeve Social
Maeve Social brings the brief, the content plan, nine-network publishing and client sign-off into one workspace, with an inbox and reporting to carry the work through after publication.
- From
- $20a month, billed yearly
- Free scheduling
- No
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it's the only one of the two with a free scheduling plan. Maeve Social fits teams keeping briefs, planning, drafts and publishing together better.
Maeve Social starts at $20 a month, billed yearly, and Metricool has a free plan and paid plans from $20 a month, billed yearly. They bill on different units, so the real gap depends on how much you run.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has a free scheduling plan; Maeve Social doesn't, though it offers a 3-day trial.
- Both start at $20, but Maeve Social bills a month, billed yearly and Metricool a month.
- Maeve Social posts to 9 networks, Metricool to 10.
- Only Metricool reaches Bluesky.
Features compared
| Feature | Maeve Social | Metricool |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Partial | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Maeve Social | Metricool |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| Twitch | Not assessed | No |
| WordPress | Not assessed | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Maeve Socialflat pricing
No free plan; 3-day trial.
- Lowest public entry price
- $20 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
Maeve Social
Basic
$25a month
$20 a month billed annually
- Seats
- 1
- Accounts
- 20
- Scheduled posts
- Not confirmed
- $25/month or $240/year ($20/month equivalent)
- 1 user, 2 workspaces, 20 social connections
- 20 GB storage and 800 monthly AI credits
- Workbench, calendar, grid planner, recurring posts, inbox and account analytics
- API, CLI and MCP access; 1 tracked Instagram competitor
Standard
Popular$99a month
$79.17 a month billed annually
- Seats
- 5
- Accounts
- 50
- Scheduled posts
- Not confirmed
- $99/month or $950/year (about $79.17/month equivalent)
- 5 users, 5 workspaces, 50 social connections
- 50 GB storage and 1,500 monthly AI credits
- Team approvals, guest client reviews, client upload links and shared calendar snapshots
- Aggregate analytics, branded PDFs and scheduled report delivery
- Instagram/Facebook auto-replies; 5 tracked Instagram competitors
Premium
$199a month
$158.33 a month billed annually
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Not confirmed
- $199/month or $1,900/year (about $158.33/month equivalent)
- Unlimited users, workspaces and social connections as advertised
- 100 GB storage and 3,000 monthly AI credits
- 15 tracked Instagram competitors and team performance insights
- Advertised dedicated success manager and phone support
- Public USD monthly prices are $25/$99/$199. Annual bills are $240/$950/$1,900, equivalent to $20/about $79.17/about $158.33 per month. The vendor displays rounded annual equivalents of $20/$79/$158. Checkout shows applicable taxes and currency; App Store pricing follows its store listing.
- Whole-plan bundles include users, workspaces and social connections. One account on one network counts as one connection. Premium advertises unlimited users, workspaces and connections, alongside its 100 GB storage, 3,000 monthly AI credits and 15 tracked Instagram competitors.
- Every plan offers a three-day trial, with a card collected at web trial checkout. AI-credit top-ups are available at 50 credits per USD, with a $10 minimum.
- Subscriptions renew automatically. Cancellation generally takes effect at the end of the paid period, with refunds governed by the published terms and applicable law. Apple-billed subscriptions are managed through Apple.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Pros and cons
Maeve Social
- Nine publishing networks, including Google Business Profile
- Workbench docs, canvas and tables connected to real posts
- Staged approvals and no-login client reviews on Standard
- Branded PDFs and scheduled report delivery on Standard
- API, CLI and MCP access from Basic
- Reusable media, captions and replies, with Canva and Google Drive imports
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Maeve Social vs Metricool: FAQ
- Is Maeve Social or Metricool cheaper?
- Metricool has a free entry plan. Maeve Social starts at $20 a month, billed yearly. The plans may cover different workloads, so check the required accounts and features.
- Does Maeve Social or Metricool have a free plan?
- Metricool has a free plan; Maeve Social does not, though it offers a 3-day trial.
- Which is better, Maeve Social or Metricool?
- Maeve Social is the stronger pick for teams keeping briefs, planning, drafts and publishing together, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.