Is Metricool or Pallyy cheaper?

Pallyy is cheaper to start, from $11 against $20 for Metricool. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Metricool or Pallyy have a free plan?

Metricool has a free plan; Pallyy does not, though it offers a 14-day trial.

Which is better, Metricool or Pallyy?

Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Pallyy is the better fit for creators and freelancers who want an affordable, polished planner. We don't score them; the right call comes down to how you post.

Head to head

Metricool vs Pallyy

Last updated 4 June 2026

Metricool

Metricool started as an analytics tool and it still leads with reporting, pulling paid ads in next to organic and going deeper than the price suggests. Pricing is set by how many brands you connect, the free plan is one of the most generous around, and a few networks sit behind a paywall.

From: $20 per month
Free plan

Visit Metricool

Pallyy

Pallyy is an affordable, well-designed scheduler that people reach for mainly for its Instagram grid planner, social inbox, and bio link. It publishes to nine networks and prices in flat plans from $15 a month, with social sets and users added cheaply.

From: $11 /mo
Free plan

Visit Pallyy

Bottom line

Metricool and Pallyy both cover the basics; the right one comes down to how you post. Metricool is the stronger pick for Analytics-led marketers who want organic and paid in one report; choose Pallyy for Creators and freelancers who want an affordable, polished planner.

Features compared

Feature	Metricool	Pallyy
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Yes	Yes
Evergreen recycling	Partial	Yes
Team roles	Yes	Yes
Approvals	Yes	Yes
Link in bio	Yes	Yes

Platforms compared

Network	Metricool	Pallyy
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	Auto	No
Google Business	Auto	Auto
Twitch	Analytics	No
WordPress	Auto	No

Pricing

Metricool

Free

Scheduled posts: 20

1 brand, 20 scheduled posts a month
All networks except LinkedIn and X
5 competitor profiles, 30 days of analytics, AI assistant

Starter

Popular

$25 per month

$20/mo billed annually

Scheduled posts: Unlimited

From $25/mo ($20 annual) for up to 5 brands
Up to 10 brands for $45/mo ($36 annual)
Unlimited publishing, LinkedIn, 100 competitor analyses
Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
X is a +$5 per-account add-on

Advanced

$67 per month

$53/mo billed annually

Scheduled posts: Unlimited

From $67/mo ($53 annual) for up to 15 brands
25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
Team and client management, role management, post approvals
Full X analytics, custom report templates, Looker Studio connector, API

Custom

Quote-only for more than 50 brands
White label, dedicated account manager, custom AI credits
Business integration

Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
Annual billing saves up to 24% depending on the band.
X (Twitter) is a paid add-on at $5 per connected account on every plan. LinkedIn is included from Starter up but not on the Free plan.
Listed prices exclude VAT, which is added before checkout.
The Free plan is genuine: 1 brand, 20 scheduled posts a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Prices are USD read off the live pricing page, which has a EUR/USD switch and a brand slider and renders client-side. Figures were read with the USD toggle selected, across both billing periods and the brand bands, and cross-checked against current third-party 2026 listings.

Pallyy

Starter

$15 /mo

$11/mo billed annually

Seats: 1
Accounts: 1
Scheduled posts: 20

$15/mo, 1 social set (max 2 social accounts), 1 user
20 posts a month, basic analytics
Extra social sets $10/mo each

Pro

Popular

$25 /mo

$19/mo billed annually

Seats: 1
Accounts: 1
Scheduled posts: Unlimited

$25/mo, 1 social set (max 10 social accounts), 1 user
Unlimited posts, social inbox, content queue, approvals, advanced analytics
Extra social sets $10/mo each

Agency

$99 /mo

$74/mo billed annually

Seats: 3
Accounts: 10
Scheduled posts: Unlimited

$99/mo, 10 social sets, 3 users
Adds custom reporting and tiered user access
Extra social sets and users $10/mo each

Scale

$199 /mo

$149/mo billed annually

Seats: 10
Accounts: 30
Scheduled posts: Unlimited

$199/mo, 30 social sets, 10 users
Highest storage and the full feature set

Flat, quota-bundled plans: each tier bundles social sets and users. A social set holds up to 2 social accounts on Starter and up to 10 from Pro up. Extra social sets and users are $10 a month each.
There's no free plan (Pallyy dropped its old free tier); the way in is a 14-day trial.
Annual billing saves up to 25%; the annual per-month figures here are derived from that stated discount.
Prices are USD, read off the live pricing page.

Pros and cons

Metricool

Deepest analytics for the price, with paid ads alongside organic
Unusually generous free plan
Wide network list, including Twitch analytics and Google Business
Strong agency value with brand-band pricing and white-label reports
Brand-band pricing takes a minute to work out
X is a paid add-on and LinkedIn is paid-only
Listed prices exclude VAT
No category-based evergreen recycling and no broad listening

Pallyy

Strong Instagram grid planner in a clean, easy interface
Social inbox, approvals, recycling, and a bio link included
Cheap, flat pricing with $10 social-set and user add-ons
Nine networks supported
No social listening or competitor tracking
Reporting is light until the Agency plan
No free plan
Aimed at solos and small teams, not enterprise

Metricool vs Pallyy: FAQ

Is Metricool or Pallyy cheaper?: Pallyy is cheaper to start, from $11 against $20 for Metricool. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Metricool or Pallyy have a free plan?: Metricool has a free plan; Pallyy does not, though it offers a 14-day trial.
Which is better, Metricool or Pallyy?: Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Pallyy is the better fit for creators and freelancers who want an affordable, polished planner. We don't score them; the right call comes down to how you post.