Head to head
Metricool vs Pallyy
Last updated 13 October 2026
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Pallyy
Pallyy combines visual planning, social publishing and client review in plans built around social sets. Free permits fifteen image posts per month; Pro is single-user, while Agency and Scale provide team access.
- From
- Free
- Free scheduling
- Yes
Bottom line
Pallyy is the pick for solo publishers who want visual planning and client review. Metricool fits analytics-led marketers who want organic and paid in one report better, and it adds ad management that Pallyy leaves out.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Metricool adds ad management that Pallyy leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Metricool has ad management; Pallyy doesn't.
Features compared
| Feature | Metricool | Pallyy |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Partial | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Metricool | Pallyy |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Pallyy
Free
Free
- Seats
- 1
- Scheduled posts
- 15
- One client-based social set and one user
- 15 scheduled image posts per month
- Check the required account pattern and publishing format
Pro
Displayed $25/month; confirm checkout currency and tax.
- Seats
- 1
- One social set, with up to eleven accounts per set
- One user; extra users are unavailable
- Extra social sets displayed at $10/month
- External client approval does not consume a team seat
Agency
PopularDisplayed $99/month; confirm checkout currency and tax.
- Seats
- 3
- Ten social sets and three team users
- Up to eleven accounts per client-based set
- Extra sets and users displayed at $10/month each
- External client approval does not consume a team seat
Scale
Displayed $199/month; confirm checkout currency and tax.
- Seats
- 10
- Thirty social sets and ten team users
- Up to eleven accounts per client-based set
- Confirm the actual roster and required features
- Pallyy bundles client-based social sets and users in flat plans. A social set is not an individual connected channel.
- Free/Pro/Agency/Scale include one/one/ten/thirty social sets respectively; the published set allowance is up to eleven accounts per client.
- The current monthly display is $25 for Pro, $99 for Agency and $199 for Scale. Currency is not established here; unsupported currency-specific offers and comparisons are suppressed.
- Pro permits one user and no extra users. Agency includes three users; Scale includes ten. Agency supports paid extra users.
- Clients can view and approve through a shared calendar without an account or a paid team seat.
- Free permits fifteen scheduled image posts per month. Confirm the plan and format when evaluating paid publishing allowances.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Pallyy
- A recurring Free plan for limited image-post scheduling
- External clients can review without an account or team seat
- Agency and Scale bundle multiple sets and users
- Instagram visual planning and advertised competitor tracking
- Pro does not support extra users
- Social-set rules require an account inventory
- Free is limited to fifteen scheduled image posts per month
- Currency and exact eligible-plan costs need confirmation
Metricool vs Pallyy: FAQ
- Is Metricool or Pallyy cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Metricool or Pallyy have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Metricool or Pallyy?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Pallyy is the better fit for solo publishers who want visual planning and client review. We don't score them; the right call comes down to how you post.