Head to head
Hootsuite vs Pallyy
Last updated 21 July 2026
Hootsuite does more than schedule: listening, a shared inbox, and deep reporting sit in one dashboard, and you pay for the breadth. It starts at $99 a user each month and there's no longer a free plan.
- From
- $99 per user / mo
- Free plan
Pallyy is an affordable, well-designed scheduler that people reach for mainly for its Instagram grid planner, social inbox, and bio link. It publishes to nine networks and prices in flat plans from $15 a month, with social sets and users added cheaply.
- From
- $11 /mo
- Free plan
Bottom line
Pallyy is the pick for creators and freelancers who want an affordable, polished planner, and it's the cheaper start, from $11 a month. Hootsuite fits small teams that need listening and reporting in one place better, and it adds social listening and competitor tracking that Pallyy leaves out.
Pallyy starts cheaper, $11 a month against $99 per user / mo for Hootsuite. They bill on different units, so the real gap depends on how much you run. Hootsuite brings social listening that Pallyy skips, while Pallyy has evergreen recycling Hootsuite doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Pallyy starts at $11 a month, Hootsuite at $99 per user / mo.
- Only Hootsuite reaches Bluesky.
- Only Pallyy reaches Google Business.
- Hootsuite has social listening; Pallyy doesn't.
- Hootsuite has competitor tracking; Pallyy doesn't.
- Hootsuite has ad management; Pallyy doesn't.
- Pallyy has evergreen recycling; Hootsuite doesn't.
Features compared
| Feature | Hootsuite | Pallyy |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | No | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | Hootsuite | Pallyy |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Hootsuite
Standard
$99/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $99 per user/mo billed annually
- Up to 10 social accounts
- Unlimited scheduling, AI assistant, one inbox
Professional
Popular$199/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $199 per user/mo billed annually
- Unlimited social accounts
- Automations for repetitive work
- No approval workflows (Hootsuite points approval-heavy teams at Advanced)
Advanced
$399/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $399 per user/mo billed annually
- Approval workflows, team assignments, custom reports
- Customer care routing
Enterprise
- Accounts
- Unlimited
- Custom pricing, 5+ users, unlimited accounts
- SSO, employee advocacy (Amplify), premium listening
- Salesforce, review management, compliance integrations
- Hootsuite restructured its lineup between June and July 2026: a Professional tier at $199 now sits between Standard ($99) and Advanced (previously $249 on annual, now $399), and the trial dropped from 30 days to 14.
- Priced per user/seat: the headline $99 / $199 / $399 is for one seat and multiplies by how many people you add.
- The advertised prices are the billed-annually rates. Monthly billing exists for all three self-serve plans at a higher per-seat rate, but Hootsuite no longer prints the monthly figures on the plans page; they appear at checkout. Before the restructure, Standard was $149 monthly vs $99 annual.
- No free plan. The 14-day trial needs no credit card. Nonprofit discounts exist on some plans.
- Prices are USD list from the plans page structured data (offers marked 'Billed annually'), read 2026-07-21.
Pallyy
Starter
$11/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 20
- $15/mo, 1 social set (max 2 social accounts), 1 user
- 20 posts a month, basic analytics
- Extra social sets $10/mo each
Pro
Popular$19/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- Unlimited
- $25/mo, 1 social set (max 10 social accounts), 1 user
- Unlimited posts, social inbox, content queue, approvals, advanced analytics
- Extra social sets $10/mo each
Agency
$74/mo billed annually
- Seats
- 3
- Accounts
- 10
- Scheduled posts
- Unlimited
- $99/mo, 10 social sets, 3 users
- Adds custom reporting and tiered user access
- Extra social sets and users $10/mo each
Scale
$149/mo billed annually
- Seats
- 10
- Accounts
- 30
- Scheduled posts
- Unlimited
- $199/mo, 30 social sets, 10 users
- Highest storage and the full feature set
- Flat, quota-bundled plans: each tier bundles social sets and users. A social set holds up to 2 social accounts on Starter and up to 10 from Pro up. Extra social sets and users are $10 a month each.
- There's no free plan (Pallyy dropped its old free tier); the way in is a 14-day trial.
- Annual billing saves up to 25%; the annual per-month figures here are derived from that stated discount.
- Prices are USD, read off the live pricing page.
Pros and cons
Hootsuite
- Broad by design: scheduling, listening, inbox, and reporting together
- Deep analytics and competitor benchmarking
- Publishes to nine networks, including Bluesky and Threads
- Strong approval workflows on Advanced and up
- Expensive, and per-seat pricing climbs quickly
- No free plan, and the entry price is $99 a month
- Monthly billing costs far more than annual
- The depth is overkill if you only schedule a few accounts
Pallyy
- Strong Instagram grid planner in a clean, easy interface
- Social inbox, approvals, recycling, and a bio link included
- Cheap, flat pricing with $10 social-set and user add-ons
- Nine networks supported
- No social listening or competitor tracking
- Reporting is light until the Agency plan
- No free plan
- Aimed at solos and small teams, not enterprise
Hootsuite vs Pallyy: FAQ
- Is Hootsuite or Pallyy cheaper?
- Pallyy is cheaper to start, from $11 against $99 for Hootsuite. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Hootsuite or Pallyy have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, Hootsuite or Pallyy?
- Hootsuite is the stronger pick for small teams that need listening and reporting in one place, while Pallyy is the better fit for creators and freelancers who want an affordable, polished planner. We don't score them; the right call comes down to how you post.