Head to head
Metricool vs Mixpost
Last updated 13 October 2026
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Mixpost
Mixpost offers a limited free self-hosted Lite edition, paid Pro and Enterprise licenses, and a separate hosted Cloud subscription. Self-hosting gives you operational responsibility; Cloud advertises managed updates and backups, with its own plan capacity and feature availability.
- From
- Free
- Free scheduling
- Yes
Bottom line
Mixpost is the pick for teams with an identified owner for self-hosted infrastructure and updates. Metricool fits analytics-led marketers who want organic and paid in one report better, and it adds ad management that Mixpost leaves out.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Metricool adds ad management that Mixpost leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Metricool posts to 10 networks, Mixpost to 12.
- Only Mixpost reaches Mastodon.
- Metricool has ad management; Mixpost doesn't.
Features compared
| Feature | Metricool | Mixpost |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | Partial | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Metricool | Mixpost |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
| Twitch | No | Not assessed |
| WordPress | No | Not assessed |
| Pixelfed | Not assessed | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Mixpost
Lite (self-hosted)
Free software; operating costs remain
- Limited free self-hosted edition
- Facebook Pages, X and Mastodon
- Hosting, backups and maintenance remain your responsibility
Pro (self-hosted)
USD 299 one-time, excluding VAT
- Internal-team or agency use on one domain or subdomain
- One year of updates and perpetual fallback
- Paid self-hosted lineup lists twelve networks
Enterprise (self-hosted)
USD 1,199 one-time, excluding VAT
- License permits selling SaaS access
- Customer subscriptions and billing capabilities
- One year of updates and perpetual fallback
Cloud
Recurring subscription; currency unconfirmed
- Spark $29, Momentum $49, Business $79 or Agency $149 per month in displayed dollar units, excluding VAT
- Provider-managed updates and backups
- Capacity and available features differ by plan; Engagement Inbox is marked coming soon
- Mixpost offers both self-hosted editions and a hosted Cloud service. Paid self-hosted amounts are one-time licenses and cannot be compared as monthly subscriptions.
- Pro is USD 299 and Enterprise USD 1,199 excluding VAT. Each covers one domain or subdomain and includes one year of updates plus a perpetual fallback license.
- Pro covers internal and agency use; Enterprise permits selling SaaS access. Support excludes ongoing maintenance and free installation.
- A perpetual fallback permits retaining the covered version. Hosting, backups, external APIs and maintenance still have costs, and later platform changes can affect compatibility.
- Current optional update-renewal prices are unconfirmed. Use current renewal quotes in later-year budgets rather than old derived amounts.
- Cloud monthly cards display Spark $29, Momentum $49, Business $79 and Agency $149 excluding VAT, without established currency here. Match required capacity before comparing the bill.
- Lite lists three networks; paid self-hosted editions list twelve. Cloud separately lists eleven and its current FAQ does not list X. Deployment-specific network coverage must be checked.
- Self-hosted Pro lists an Engagement Inbox, while Cloud marks that feature coming soon.
- Self-hosted X setup requires the operator's developer application and current pay-as-you-go payment setup.
Pros and cons
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
Mixpost
- Choice of self-hosted editions and hosted Cloud
- Limited free Lite edition
- Paid self-hosted licenses include one year of updates and perpetual fallback
- Enterprise license permits selling SaaS access
- Self-hosting retains infrastructure, maintenance and provider setup work
- Lite is limited to three networks
- Cloud capacity, network coverage and features differ from paid self-hosted editions
- Current update-renewal amounts require a quote
Metricool vs Mixpost: FAQ
- Is Metricool or Mixpost cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Metricool or Mixpost have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Metricool or Mixpost?
- Metricool is the stronger pick for analytics-led marketers who want organic and paid in one report, while Mixpost is the better fit for teams with an identified owner for self-hosted infrastructure and updates. We don't score them; the right call comes down to how you post.