Head to head
Meta Business Suite vs Postwise
Last updated 4 June 2026
Meta Business Suite is the free, official way to schedule and manage Facebook and Instagram. It handles posts, Reels, and Stories, has a shared inbox and basic insights, and doubles as Meta's ads tool, but it only covers Meta's own networks.
- From
- Custom
- Free plan
Postwise is an AI ghostwriting and growth tool for X, LinkedIn, and Threads. Its GhostWriter assistant drafts posts in your voice, it schedules them, and it layers on growth features. It's text-platform only, with no visual networks.
- From
- $29.6 /mo
- Free plan
Bottom line
Meta Business Suite and Postwise both cover the basics; the right one comes down to how you post. Meta Business Suite is the stronger pick for Small businesses and creators focused only on Facebook and Instagram; choose Postwise for Founders and creators building an audience on X and LinkedIn.
Features compared
| Feature | Meta Business Suite | Postwise |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | No | Not assessed |
| Bulk upload | No | Not assessed |
| Evergreen recycling | No | Partial |
| Team roles | Yes | Not assessed |
| Approvals | Not assessed | Not assessed |
| Link in bio | No | Not assessed |
Platforms compared
| Network | Meta Business Suite | Postwise |
|---|---|---|
| Auto | No | |
| Auto | No | |
| X (Twitter) | No | Auto |
| No | Auto | |
| Threads | No | Auto |
Pricing
Meta Business Suite
Free
- Seats
- Unlimited
- Accounts
- 2
- Free for any Facebook Page and connected Instagram account
- Schedule posts, Reels, and Stories up to 75 days ahead, up to 25 a day per account
- Shared inbox, insights, and Meta ad management included
- Meta Business Suite is free. It only covers Meta's own networks, Facebook and Instagram, so there's no paid tier and no cost to weigh, just the limit of which networks it reaches.
- Scheduling runs up to 75 days in advance, with a cap of about 25 scheduled posts a day per account.
- It doubles as Meta's ads tool, so you can boost posts and run paid campaigns from the same place.
- Threads has its own scheduling path rather than full management here; that's covered separately.
Postwise
Basic
$29.6/mo billed annually
- Accounts
- 3
- Scheduled posts
- 500
- $37/mo, $29.60 on annual
- 3 social accounts, 500 AI posts a month, 3 months scheduling
- GhostWriter AI assistant, basic analytics
Boss
Popular$47.2/mo billed annually
- Accounts
- 5
- Scheduled posts
- 1000
- $59/mo, $47.20 on annual
- 5 social accounts, 1,000 AI posts a month, 12 months scheduling
- Advanced analytics dashboard
Unlimited
$77.6/mo billed annually
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $97/mo, $77.60 on annual
- Unlimited accounts, posts, and scheduling
- Custom AI training, enterprise-grade analytics, priority support
- Flat plans by social accounts and AI posts. There's no free plan, only a 7-day trial; annual billing is 20% off.
- Postwise is AI-writing-first: its GhostWriter assistant and custom AI voices generate posts, and it adds growth tools on top.
- It only covers text platforms, X, LinkedIn, and Threads, with no visual networks.
- Prices are USD, read off the live pricing page.
Pros and cons
Meta Business Suite
- Free and official, with the newest formats first
- Direct publishing of posts, Reels, and Stories
- Shared inbox for Facebook, Instagram, and WhatsApp
- Built-in ad management and audience insights
- Only covers Facebook and Instagram
- No evergreen recycling, bulk upload, or advanced reporting
- No real listening, and only Page benchmarking
- Interface can be clunky
Postwise
- Strong AI ghostwriting with custom voices
- Scheduling up to a year ahead with growth tools
- Covers X, LinkedIn, and Threads
- Simple flat pricing with a 20% annual discount
- Text platforms only; no visual networks
- No engagement inbox or listening
- AI posts are metered below the Unlimited tier
- No free plan
Meta Business Suite vs Postwise: FAQ
- Is Meta Business Suite or Postwise cheaper?
- Postwise starts at $29.6 per month, while Meta Business Suite is quoted custom, so Postwise is the one with a public entry price.
- Does Meta Business Suite or Postwise have a free plan?
- Meta Business Suite has a free plan; Postwise does not, though it offers a 7-day trial.
- Which is better, Meta Business Suite or Postwise?
- Meta Business Suite is the stronger pick for small businesses and creators focused only on Facebook and Instagram, while Postwise is the better fit for founders and creators building an audience on X and LinkedIn. We don't score them; the right call comes down to how you post.