Head to head
Hootsuite vs Meta Business Suite
Last updated 21 July 2026
Hootsuite does more than schedule: listening, a shared inbox, and deep reporting sit in one dashboard, and you pay for the breadth. It starts at $99 a user each month and there's no longer a free plan.
- From
- $99 per user / mo
- Free plan
Meta Business Suite is the free, official way to schedule and manage Facebook and Instagram. It handles posts, Reels, and Stories, has a shared inbox and basic insights, and doubles as Meta's ads tool, but it only covers Meta's own networks.
- From
- Custom
- Free plan
Bottom line
Meta Business Suite is the pick for small businesses and creators focused only on Facebook and Instagram, and it's the only one of the two with a free plan. Hootsuite fits small teams that need listening and reporting in one place better, and it's the cheaper start, from $99 per user / mo.
Hootsuite publishes a price, from $99 per user / mo; Meta Business Suite is quote-only. Hootsuite adds bulk upload and social listening that Meta Business Suite leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Meta Business Suite has a free plan; Hootsuite doesn't, though it offers a 14-day trial.
- Hootsuite starts at $99 per user / mo; Meta Business Suite is quote-only.
- Hootsuite posts to 9 networks, Meta Business Suite to 2.
- Only Hootsuite reaches X (Twitter), LinkedIn, TikTok, Pinterest, YouTube, Threads, and Bluesky.
- Hootsuite has bulk upload; Meta Business Suite doesn't.
- Hootsuite has social listening; Meta Business Suite doesn't.
- Hootsuite has advanced reports; Meta Business Suite doesn't.
- Hootsuite has link in bio; Meta Business Suite doesn't.
Features compared
| Feature | Hootsuite | Meta Business Suite |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | No |
| Bulk upload | Yes | No |
| Evergreen recycling | No | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | No |
Platforms compared
| Network | Hootsuite | Meta Business Suite |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | No |
| Auto | No | |
| TikTok | Auto | No |
| Auto | No | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Bluesky | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
No free plan; 14-day trial.
- Cheapest paid plan
- $99/mo
Plan set by your profile count.
Hootsuite
Standard
$99/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $99 per user/mo billed annually
- Up to 10 social accounts
- Unlimited scheduling, AI assistant, one inbox
Professional
Popular$199/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $199 per user/mo billed annually
- Unlimited social accounts
- Automations for repetitive work
- No approval workflows (Hootsuite points approval-heavy teams at Advanced)
Advanced
$399/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $399 per user/mo billed annually
- Approval workflows, team assignments, custom reports
- Customer care routing
Enterprise
- Accounts
- Unlimited
- Custom pricing, 5+ users, unlimited accounts
- SSO, employee advocacy (Amplify), premium listening
- Salesforce, review management, compliance integrations
- Hootsuite restructured its lineup between June and July 2026: a Professional tier at $199 now sits between Standard ($99) and Advanced (previously $249 on annual, now $399), and the trial dropped from 30 days to 14.
- Priced per user/seat: the headline $99 / $199 / $399 is for one seat and multiplies by how many people you add.
- The advertised prices are the billed-annually rates. Monthly billing exists for all three self-serve plans at a higher per-seat rate, but Hootsuite no longer prints the monthly figures on the plans page; they appear at checkout. Before the restructure, Standard was $149 monthly vs $99 annual.
- No free plan. The 14-day trial needs no credit card. Nonprofit discounts exist on some plans.
- Prices are USD list from the plans page structured data (offers marked 'Billed annually'), read 2026-07-21.
Meta Business Suite
Free
- Seats
- Unlimited
- Accounts
- 2
- Free for any Facebook Page and connected Instagram account
- Schedule posts, Reels, and Stories up to 75 days ahead, up to 25 a day per account
- Shared inbox, insights, and Meta ad management included
- Meta Business Suite is free. It only covers Meta's own networks, Facebook and Instagram, so there's no paid tier and no cost to weigh, just the limit of which networks it reaches.
- Scheduling runs up to 75 days in advance, with a cap of about 25 scheduled posts a day per account.
- It doubles as Meta's ads tool, so you can boost posts and run paid campaigns from the same place.
- Threads has its own scheduling path rather than full management here; that's covered separately.
Pros and cons
Hootsuite
- Broad by design: scheduling, listening, inbox, and reporting together
- Deep analytics and competitor benchmarking
- Publishes to nine networks, including Bluesky and Threads
- Strong approval workflows on Advanced and up
- Expensive, and per-seat pricing climbs quickly
- No free plan, and the entry price is $99 a month
- Monthly billing costs far more than annual
- The depth is overkill if you only schedule a few accounts
Meta Business Suite
- Free and official, with the newest formats first
- Direct publishing of posts, Reels, and Stories
- Shared inbox for Facebook, Instagram, and WhatsApp
- Built-in ad management and audience insights
- Only covers Facebook and Instagram
- No evergreen recycling, bulk upload, or advanced reporting
- No real listening, and only Page benchmarking
- Interface can be clunky
Hootsuite vs Meta Business Suite: FAQ
- Is Hootsuite or Meta Business Suite cheaper?
- Hootsuite starts at $99 per user / mo, while Meta Business Suite is quoted custom, so Hootsuite is the one with a public entry price.
- Does Hootsuite or Meta Business Suite have a free plan?
- Meta Business Suite has a free plan; Hootsuite does not, though it offers a 14-day trial.
- Which is better, Hootsuite or Meta Business Suite?
- Hootsuite is the stronger pick for small teams that need listening and reporting in one place, while Meta Business Suite is the better fit for small businesses and creators focused only on Facebook and Instagram. We don't score them; the right call comes down to how you post.