Head to head
Meta Business Suite vs Planable
Last updated 4 June 2026
vs
Meta Business Suite is the free, official way to schedule and manage Facebook and Instagram. It handles posts, Reels, and Stories, has a shared inbox and basic insights, and doubles as Meta's ads tool, but it only covers Meta's own networks.
- From
- Custom
- Free plan
A content-review tool first and a scheduler second, built around comments, approvals, and seeing exactly how a post will look before anyone signs off. It charges per workspace rather than per person, so the whole team can pile in at no extra cost.
- From
- $33 per workspace / mo
- Free plan
Bottom line
Meta Business Suite and Planable both cover the basics; the right one comes down to how you post. Meta Business Suite is the stronger pick for Small businesses and creators focused only on Facebook and Instagram; choose Planable for Agencies and teams that need client sign-off before posting.
Features compared
| Feature | Meta Business Suite | Planable |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | No | Partial |
| Bulk upload | No | Yes |
| Evergreen recycling | No | Partial |
| Team roles | Yes | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | No | No |
Platforms compared
| Network | Meta Business Suite | Planable |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | No | Auto |
| No | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Google Business | No | Auto |
Pricing
Meta Business Suite
Free
Free
- Seats
- Unlimited
- Accounts
- 2
- Free for any Facebook Page and connected Instagram account
- Schedule posts, Reels, and Stories up to 75 days ahead, up to 25 a day per account
- Shared inbox, insights, and Meta ad management included
- Meta Business Suite is free. It only covers Meta's own networks, Facebook and Instagram, so there's no paid tier and no cost to weigh, just the limit of which networks it reaches.
- Scheduling runs up to 75 days in advance, with a cap of about 25 scheduled posts a day per account.
- It doubles as Meta's ads tool, so you can boost posts and run paid campaigns from the same place.
- Threads has its own scheduling path rather than full management here; that's covered separately.
Planable
Free
Free
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- 50
- 50 posts total, then you upgrade (no time limit, no card)
- 1 workspace, up to 4 social pages
- Unlimited users
- Feed and Calendar views, optional approval
Basic
$39 per workspace / mo
$33/mo billed annually
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- 60
- $39 per workspace/mo, $33 on annual
- 60 posts per workspace each month, 4 social pages
- Unlimited users
- Feed and Calendar views, none and optional approval
- 10GB media storage
Pro
Popular$59 per workspace / mo
$49/mo billed annually
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- 150
- $59 per workspace/mo, $49 on annual
- 150 posts per workspace each month, 10 social pages
- Adds Grid view and required approval
- Team-only drafts and 30-day version history
- 50GB media storage
Enterprise
Custom
- Accounts
- 50
- Scheduled posts
- Unlimited
- Custom pricing, for teams that need more than 5 workspaces
- 50 social pages per workspace, unlimited posts and campaigns
- Multi-level approvals and List view
- SSO, 24-month post storage, dedicated account manager
- Priced per workspace, which is Planable's word for a brand or client: the headline $39 / $59 is for one workspace, and you pay again for each one you add, up to five before Enterprise. Users are unlimited on every plan.
- Annual billing is two months free, so Basic works out to $33 a workspace each month ($390/yr) and Pro to $49 ($590/yr).
- Two paid add-ons sit on top, also per workspace: Analytics at $14/mo and the Engagement social inbox at $9/mo, both about two months cheaper on annual.
- The Free plan caps you at 50 posts for the life of the account rather than by time; after that you upgrade.
- Prices are USD from the live pricing page, which renders client-side and defaulted to the annual figures here in Australia. The monthly numbers were read by toggling the billing switch and match current third-party listings.
Pros and cons
Meta Business Suite
- Free and official, with the newest formats first
- Direct publishing of posts, Reels, and Stories
- Shared inbox for Facebook, Instagram, and WhatsApp
- Built-in ad management and audience insights
- Only covers Facebook and Instagram
- No evergreen recycling, bulk upload, or advanced reporting
- No real listening, and only Page benchmarking
- Interface can be clunky
Planable
- Approval workflows, inline comments, and version history are the strongest part
- Per-workspace pricing means unlimited users at no extra cost
- Per-network previews in feed, grid, calendar, and list views
- Free plan with no time limit, capped at 50 posts
- Analytics and the social inbox cost extra per workspace
- Per-workspace pricing adds up fast for agencies with many clients
- No Bluesky, Mastodon, or link-in-bio
- Reporting is light and there is no real evergreen recycling
Meta Business Suite vs Planable: FAQ
- Is Meta Business Suite or Planable cheaper?
- Planable starts at $33 per workspace / mo, while Meta Business Suite is quoted custom, so Planable is the one with a public entry price.
- Does Meta Business Suite or Planable have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Meta Business Suite or Planable?
- Meta Business Suite is the stronger pick for small businesses and creators focused only on Facebook and Instagram, while Planable is the better fit for agencies and teams that need client sign-off before posting. We don't score them; the right call comes down to how you post.