Is Loomly or Tailwind cheaper?

Tailwind is cheaper to start, from $17.99 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Loomly or Tailwind have a free plan?

Tailwind has a free plan; Loomly does not, though it offers a 15-day trial.

Which is better, Loomly or Tailwind?

Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Tailwind is the better fit for Pinterest and Instagram creators and small businesses. We don't score them; the right call comes down to how you post.

Head to head

Loomly vs Tailwind

Last updated 4 June 2026

Loomly

Loomly walks you through making a post: a calendar of suggested ideas, optimization tips per network, and a mockup that shows how the post will look on each one before it goes through an approval round. It charges flat, quota-bundled tiers with no free plan, just a 15-day trial, and the jump from the $65 Starter to the $332 Beyond is steep.

From: $49 /mo
Free plan

Visit Loomly

Tailwind

Tailwind is a visual-social specialist: it grew up on Pinterest, added Instagram and Facebook, and pairs scheduling with AI that writes posts and designs images. It publishes to just those three networks, runs flat plans from a free tier up to $49.99 a month on annual billing, and ignores X, LinkedIn, and TikTok entirely.

From: $17.99 /mo
Free plan

Visit Tailwind

Bottom line

Loomly and Tailwind both cover the basics; the right one comes down to how you post. Loomly is the stronger pick for Teams and agencies that need approval rounds and client sign-off; choose Tailwind for Pinterest and Instagram creators and small businesses.

Features compared

Feature	Loomly	Tailwind
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Yes
Bulk upload	Yes	Yes
Evergreen recycling	Partial	Yes
Team roles	Yes	Yes
Approvals	Yes	No
Link in bio	No	Yes

Platforms compared

Network	Loomly	Tailwind
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	No
LinkedIn	Auto	No
TikTok	Auto	No
Pinterest	Auto	Auto
YouTube	Auto	No
Threads	Auto	No
Google Business	Auto	No
Snapchat	Reminder	No

Pricing

Loomly

Starter

Popular

$65 /mo

$49/mo billed annually

Seats: 3
Accounts: 12
Scheduled posts: Unlimited

$65/mo, $49 on annual (25% off)
12 social accounts, 3 users, unlimited calendars
AI Assistant, post generation, and AI replies (capped monthly usage)
Scheduling, approval workflows, advanced analytics, link shorteners

Beyond

$332 /mo

$249/mo billed annually

Seats: Unlimited
Accounts: 60
Scheduled posts: Unlimited

$332/mo, $249 on annual (25% off)
60 social accounts, unlimited users, unlimited calendars
Everything in Starter, with a larger monthly AI allowance
Adds custom branding, custom roles and workflows, and calendar 2FA enforcement

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for 61+ social accounts
Unlimited users and calendars
Everything in Beyond, plus priority support and pricing at scale

Flat, quota-bundled tiers: each plan includes a fixed number of social accounts and users, and you move up a plan rather than buying accounts or seats one at a time. Loomly dropped its old four-tier lineup (Base, Standard, Advanced, Premium) for two paid plans plus Enterprise.
There is no free plan, only a 15-day free trial of the top features, no card required.
Annual billing is a flat 25% off: Starter works out to $49 a month ($588/yr) and Beyond to $249 ($2,988/yr).
The gap between Starter and Beyond is the main gripe: if you outgrow 12 accounts or 3 users there is no mid-tier and no a-la-carte top-up, so the next step is $332 a month.
Nonprofits get a 50% lifetime discount with documentation.
Prices are USD read off the live pricing page, which renders client-side; the page priced in USD when rendered here in Australia (Loomly does not geo-price), and the figures match current third-party listings. Monthly and annual numbers were read by toggling the billing switch.

Tailwind

Free Forever

Free

Seats: 1
Accounts: 1
Scheduled posts: 5

1 account, 1 user, 5 posts a month across Instagram, Pinterest, and Facebook
5 Tailwind credits and 5 post designs a month
Smart.bio link, basic analytics

Pro

$29.99 /mo

$17.99/mo billed annually

Seats: 1
Accounts: 1
Scheduled posts: 150

$29.99/mo, $17.99 on annual (save $144/yr)
1 account, 1 user, 150 posts a month
150 Tailwind credits, 200 post designs, advanced analytics, Smart.bio

Advanced

$54.99 /mo

$29.99/mo billed annually

Seats: 2
Accounts: 2
Scheduled posts: 300

$54.99/mo, $29.99 on annual (save $300/yr)
2 accounts, 2 users, 300 posts a month
300 Tailwind credits, unlimited post designs, advanced analytics

Max

$99.99 /mo

$49.99/mo billed annually

Seats: 5
Accounts: 3
Scheduled posts: Unlimited

$99.99/mo, $49.99 on annual (save $600/yr)
3 accounts, 5 users, unlimited posts a month
1,000 Tailwind credits, unlimited post designs, advanced analytics

Flat, quota-bundled plans: each tier bundles a number of accounts (social profiles), monthly posts, Tailwind credits, and users. Publishing is limited to Instagram, Pinterest, and Facebook; there's no X, LinkedIn, TikTok, or YouTube.
There's a genuine Free Forever plan (1 account, 5 posts a month) and no separate trial; you upgrade when you outgrow it.
Annual billing is steeply discounted, 40% to 50% off, so Pro is $17.99 a month, Advanced $29.99, and Max $49.99.
Tailwind Credits power the AI features (Ghostwriter writing and Tailwind Create designs) and refill at about $10 per 100 credits when you run out.
Separately, Tailwind sells Pinterest-only products (Pin Scheduling and Creation, Pinterest SEO, Pinterest Engagement) priced per Pinterest account; the plans above are the main multi-network suite. Nonprofits get 50% off.
Prices are USD, read off the live pricing page by toggling monthly and annual and cross-checked against current third-party listings.

Pros and cons

Loomly

Guided post creation with per-network mockups, post ideas, and optimization tips
Multi-tier approval workflows with private or client-facing comments and version history
AI for captions, replies, and analytics on every paid plan
Publishes to ten networks, with direct TikTok and YouTube and reminder posting for Snapchat
No free plan and a $65 entry, then a steep jump to $332 for Beyond
Big gap between the two paid tiers, with no mid-tier and no a-la-carte top-ups
No evergreen recycling queue and no link-in-bio
Social listening is capped at a few searches a month
No public API beyond Zapier

Tailwind

Best-in-class for Pinterest, with SmartSchedule, SmartLoop, and Communities
AI that both writes posts (Ghostwriter) and designs images (Tailwind Create)
Instagram feed planner and Smart.bio link-in-bio built in
Genuine free plan and steep annual discounts
Only publishes to Pinterest, Instagram, and Facebook
AI features are metered by credits that cost extra to top up
No social inbox or approval workflows
Not built for agencies or client management

Loomly vs Tailwind: FAQ

Is Loomly or Tailwind cheaper?: Tailwind is cheaper to start, from $17.99 against $49 for Loomly. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Loomly or Tailwind have a free plan?: Tailwind has a free plan; Loomly does not, though it offers a 15-day trial.
Which is better, Loomly or Tailwind?: Loomly is the stronger pick for teams and agencies that need approval rounds and client sign-off, while Tailwind is the better fit for Pinterest and Instagram creators and small businesses. We don't score them; the right call comes down to how you post.