Is Iconosquare or Sendible for Agencies cheaper?

Iconosquare is cheaper to start, from $33 against $170 for Sendible for Agencies. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Iconosquare or Sendible for Agencies have a free plan?

Iconosquare has a free plan; Sendible for Agencies does not, though it offers a 14-day trial.

Which is better, Iconosquare or Sendible for Agencies?

Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while Sendible for Agencies is the better fit for agencies wanting white-label dashboards and client onboarding. We don't score them; the right call comes down to how you post.

Head to head

Iconosquare vs Sendible for Agencies

Last updated 4 June 2026

Iconosquare

Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.

From: $33 /mo
Free plan

Visit Iconosquare

Sendible for Agencies

Sendible for Agencies is the same Sendible, pitched at the people it was really built for. Its agency tiers add white-label dashboards, Client Connect onboarding, per-client dashboards, and approval rounds, with white labelling sold as a paid add-on on Advanced and Enterprise.

From: $170 /mo
Free plan

Visit Sendible for Agencies

Bottom line

Iconosquare and Sendible for Agencies both cover the basics; the right one comes down to how you post. Iconosquare is the stronger pick for Social media managers and agencies who lead with analytics; choose Sendible for Agencies for Agencies wanting white-label dashboards and client onboarding.

Features compared

Feature	Iconosquare	Sendible for Agencies
AI captions	Yes	Not assessed
Basic analytics	Yes	Not assessed
Advanced reports	Yes	Yes
Bulk upload	Not assessed	Yes
Evergreen recycling	No	Yes
Team roles	Yes	Yes
Approvals	Not assessed	Yes
Link in bio	No	Not assessed

Platforms compared

Network	Iconosquare	Sendible for Agencies
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	No
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	No	Auto
Google Business	No	Auto
WordPress	No	Auto

Pricing

Iconosquare

Free

Seats: 1
Accounts: 2
Scheduled posts: 10

2 social profiles, 1 user
10 scheduled posts per profile a month
Basic analytics and limited reporting

Launch

$39 /mo

$33/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: 100

$39/mo, $33 on annual
5 social profiles (sliderable), 1 user, 100 posts a month
Standard analytics and reports, best time to post, AI caption writing

Scale

Popular

$83 /mo

$69/mo billed annually

Seats: 3
Accounts: 5
Scheduled posts: Unlimited

$83/mo, $69 on annual
5 social profiles (sliderable), 3 users (extra users $16/mo)
Adds campaign analytics, social listening, competitor tracking, DM management, collaboration

Excel

$139 /mo

$116/mo billed annually

Seats: 6
Accounts: 5
Scheduled posts: Unlimited

$139/mo, $116 on annual
5 social profiles (sliderable), 6 users (extra users $16/mo)
Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Contact sales, for 20 or more social profiles
Dedicated customer success manager and personalised onboarding

Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).

Sendible for Agencies

Scale

Popular

$199 /mo

$170/mo billed annually

Seats: 7
Accounts: 49
Scheduled posts: Unlimited

$199/mo, $170 on annual
7 users, 49 social profiles
Custom and automated reports, content library, campaigns, 1:1 onboarding

Advanced

$299 /mo

$255/mo billed annually

Seats: 20
Accounts: 100
Scheduled posts: Unlimited

$299/mo, $255 on annual
20 users, 100 social profiles
Advanced permissions, live report sharing, white-label add-on (from $315/mo)

Enterprise

$750 /mo

$638/mo billed annually

Seats: 80
Accounts: 400
Scheduled posts: Unlimited

$750/mo, $638 on annual; 80 users, 400 profiles
Optional SSO, dedicated success, white label (from $790/mo)

This is the same product as Sendible, reviewed in full separately; this entry highlights the agency-oriented tiers (Scale, Advanced, Enterprise) and the white-label add-on.
Sendible bundles users and profiles per plan and lets you add a user-plus-profile bundle without upgrading. White labelling is a paid add-on on Advanced and Enterprise (from $315 and $790 a month with it).
Agency-specific strengths are Client Connect onboarding (clients don't need admin access), per-client dashboards, and approval rounds.
Prices are USD; the full lineup including the cheaper Creator and Traction plans is in the main Sendible review.

Pros and cons

Iconosquare

Deep, analytics-first reporting and audience insights
Competitor tracking and social listening on Scale and up
White-label reporting and API on Excel
Genuine free plan and a clear annual discount
No evergreen recycling or link-in-bio
No Google Business; network list stops at eight
Listening and competitor tracking are Scale-only
Team plans add per-user fees on top

Sendible for Agencies

Client Connect onboarding without sharing admin access
White-label dashboards and client reports (add-on)
Approval rounds and per-client dashboards
Smart Queue recycling and monitoring included
Same product as Sendible, just the higher tiers
White label costs extra on top of the plan
Pinterest faded; no Instagram DMs in the inbox
Some features have been sunset over the years

Iconosquare vs Sendible for Agencies: FAQ

Is Iconosquare or Sendible for Agencies cheaper?: Iconosquare is cheaper to start, from $33 against $170 for Sendible for Agencies. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Iconosquare or Sendible for Agencies have a free plan?: Iconosquare has a free plan; Sendible for Agencies does not, though it offers a 14-day trial.
Which is better, Iconosquare or Sendible for Agencies?: Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while Sendible for Agencies is the better fit for agencies wanting white-label dashboards and client onboarding. We don't score them; the right call comes down to how you post.