Head to head
Iconosquare vs RecurPost
Last updated 4 June 2026
vs
Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.
- From
- $33 /mo
- Free plan
RecurPost is a budget-friendly take on evergreen recycling: sort posts into content libraries and it republishes them automatically over time, with bulk upload, AI captions and images, and a free plan. It publishes to ten networks at prices well below the bigger suites.
- From
- $7.5 /mo
- Free plan
Bottom line
Iconosquare and RecurPost both cover the basics; the right one comes down to how you post. Iconosquare is the stronger pick for Social media managers and agencies who lead with analytics; choose RecurPost for Solos and small businesses who want evergreen recycling cheaply.
Features compared
| Feature | Iconosquare | RecurPost |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Partial |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | No | Yes |
| Team roles | Yes | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | No | No |
Platforms compared
| Network | Iconosquare | RecurPost |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
Pricing
Iconosquare
Free
Free
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- 10
- 2 social profiles, 1 user
- 10 scheduled posts per profile a month
- Basic analytics and limited reporting
Launch
$39 /mo
$33/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- 100
- $39/mo, $33 on annual
- 5 social profiles (sliderable), 1 user, 100 posts a month
- Standard analytics and reports, best time to post, AI caption writing
Scale
Popular$83 /mo
$69/mo billed annually
- Seats
- 3
- Accounts
- 5
- Scheduled posts
- Unlimited
- $83/mo, $69 on annual
- 5 social profiles (sliderable), 3 users (extra users $16/mo)
- Adds campaign analytics, social listening, competitor tracking, DM management, collaboration
Excel
$139 /mo
$116/mo billed annually
- Seats
- 6
- Accounts
- 5
- Scheduled posts
- Unlimited
- $139/mo, $116 on annual
- 5 social profiles (sliderable), 6 users (extra users $16/mo)
- Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking
Custom
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Contact sales, for 20 or more social profiles
- Dedicated customer success manager and personalised onboarding
- Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
- There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
- Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
- Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
- Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).
RecurPost
Free
Free
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 10
- 3 social profiles, 1 user
- 10 recurring posts
- Evergreen recycling and scheduling
Starter
$9 /mo
$7.5/mo billed annually
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- Unlimited
- $9/mo, $7.50 on annual ($90/yr)
- 2 social accounts (extra $4/mo each), 1 user
- 10 posts a day per account
Personal
Popular$25 /mo
$21/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $25/mo, about $21 on annual ($250/yr)
- 5 social accounts (extra $4/mo each), 1 user
- 20 posts a day per account, content libraries, AI
Agency
$79 /mo
$66/mo billed annually
- Seats
- 3
- Accounts
- 20
- Scheduled posts
- Unlimited
- $79/mo, about $66 on annual ($790/yr)
- 20 social accounts (extra $4/mo each), 3 users (extra $20/mo each)
- 80 posts a day per account, approval workflows, team collaboration
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- 100
- Scheduled posts
- Unlimited
- Custom pricing for 100+ accounts
- Custom users and limits
- Flat, quota-bundled plans plus a free plan. Extra social accounts are $4 a month each and extra team members $20 a month each.
- Annual billing is two months free: Starter works out to $7.50 a month, Personal about $21, Agency about $66.
- RecurPost's signature is evergreen recycling: you sort posts into content libraries that automatically republish over time, the same idea as SocialBee and MeetEdgar.
- Prices are USD, read off the live pricing page; the page also offers EUR, GBP, INR, and many other currencies.
Pros and cons
Iconosquare
- Deep, analytics-first reporting and audience insights
- Competitor tracking and social listening on Scale and up
- White-label reporting and API on Excel
- Genuine free plan and a clear annual discount
- No evergreen recycling or link-in-bio
- No Google Business; network list stops at eight
- Listening and competitor tracking are Scale-only
- Team plans add per-user fees on top
RecurPost
- Strong evergreen recycling with content libraries
- Very affordable, with a free plan and cheap add-ons
- Bulk upload plus AI captions and images
- Ten networks, including Bluesky and Threads
- No unified inbox, listening, or competitor tracking
- No visual feed planner or link-in-bio
- Reporting is fairly basic
- Extra users are pricey at $20 a month each
Iconosquare vs RecurPost: FAQ
- Is Iconosquare or RecurPost cheaper?
- RecurPost is cheaper to start, from $7.5 against $33 for Iconosquare. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Iconosquare or RecurPost have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Iconosquare or RecurPost?
- Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while RecurPost is the better fit for solos and small businesses who want evergreen recycling cheaply. We don't score them; the right call comes down to how you post.