Is Iconosquare or Postly cheaper?

Postly is cheaper to start, from $3.2 against $33 for Iconosquare. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Iconosquare or Postly have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Iconosquare or Postly?

Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while Postly is the better fit for creators and small agencies who want wide coverage cheaply. We don't score them; the right call comes down to how you post.

Head to head

Iconosquare vs Postly

Last updated 4 June 2026

Iconosquare

Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.

From: $33 /mo
Free plan

Visit Iconosquare

Postly

Postly is an AI-forward, per-channel scheduler that reaches a dozen social networks plus email. It bills by channel (cheaper as you add more), throws in unlimited team members and an AI studio for text, image, and video, and adds bio pages and a social inbox.

From: $3.2 per channel / mo
Free plan

Visit Postly

Bottom line

Iconosquare and Postly both cover the basics; the right one comes down to how you post. Iconosquare is the stronger pick for Social media managers and agencies who lead with analytics; choose Postly for Creators and small agencies who want wide coverage cheaply.

Features compared

Feature	Iconosquare	Postly
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Not assessed
Bulk upload	Not assessed	Yes
Evergreen recycling	No	Partial
Team roles	Yes	Yes
Approvals	Not assessed	Yes
Link in bio	No	Yes

Platforms compared

Network	Iconosquare	Postly
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	No	Auto
Google Business	No	Auto
Mastodon	No	Auto
Telegram	No	Auto
WordPress	No	Auto

Pricing

Iconosquare

Free

Seats: 1
Accounts: 2
Scheduled posts: 10

2 social profiles, 1 user
10 scheduled posts per profile a month
Basic analytics and limited reporting

Launch

$39 /mo

$33/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: 100

$39/mo, $33 on annual
5 social profiles (sliderable), 1 user, 100 posts a month
Standard analytics and reports, best time to post, AI caption writing

Scale

Popular

$83 /mo

$69/mo billed annually

Seats: 3
Accounts: 5
Scheduled posts: Unlimited

$83/mo, $69 on annual
5 social profiles (sliderable), 3 users (extra users $16/mo)
Adds campaign analytics, social listening, competitor tracking, DM management, collaboration

Excel

$139 /mo

$116/mo billed annually

Seats: 6
Accounts: 5
Scheduled posts: Unlimited

$139/mo, $116 on annual
5 social profiles (sliderable), 6 users (extra users $16/mo)
Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Contact sales, for 20 or more social profiles
Dedicated customer success manager and personalised onboarding

Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).

Postly

Starter

Free

Seats: 2
Accounts: 2
Scheduled posts: 50

Free: 2 channels, 2 team members
50 one-time scheduled posts, 5,000 AI writing credits a month
1GB storage

Pro

Popular

$3.2 per channel / mo

Seats: Unlimited
Scheduled posts: Unlimited

$3.20 per channel/mo (5-channel minimum, so from $16/mo)
Cheaper per channel at scale: $1.60 (11-100), $0.80 (101+)
Unlimited posts, unlimited AI, unlimited team members, 100GB, API

Enterprise

Custom

Seats: Unlimited
Scheduled posts: Unlimited

Custom pricing and volume rates
Dedicated onboarding and migration, priority support

Priced per channel on Pro, where a channel is a page, profile, Google Business location, Pinterest board, or similar destination. The rate falls as you add channels: $3.20 each up to 10, $1.60 from 11 to 100, and $0.80 beyond 100.
Pro has a 5-channel minimum, so it effectively starts at $16 a month; the cost-at-scale figures start from one channel but you can't buy fewer than five on Pro.
There's a genuine free Starter plan (2 channels, 50 scheduled posts, 2 team members). Annual billing is about 20% cheaper.
Unlimited team members are included on Pro, unlike per-seat tools. Postly also sells email campaigns (Postly Email) alongside social.
Prices are USD, read off the live pricing page.

Pros and cons

Iconosquare

Deep, analytics-first reporting and audience insights
Competitor tracking and social listening on Scale and up
White-label reporting and API on Excel
Genuine free plan and a clear annual discount
No evergreen recycling or link-in-bio
No Google Business; network list stops at eight
Listening and competitor tracking are Scale-only
Team plans add per-user fees on top

Postly

Per-channel billing that gets cheaper as you scale
Unlimited team members on Pro
Broad AI Studio: text, image, video, avatars, voiceovers
A dozen networks plus WordPress and email, with a social inbox and bio pages
Five-channel minimum on Pro
Recycling is limited to recurring posts
Young, lightly documented company
Wide AI feature set means uneven depth

Iconosquare vs Postly: FAQ

Is Iconosquare or Postly cheaper?: Postly is cheaper to start, from $3.2 against $33 for Iconosquare. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Iconosquare or Postly have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Iconosquare or Postly?: Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while Postly is the better fit for creators and small agencies who want wide coverage cheaply. We don't score them; the right call comes down to how you post.