Head to head
Iconosquare vs Planoly
Last updated 4 June 2026
Iconosquare combines social publishing with analytics and report delivery. Its current plans separate automated reports on Launch from post-approval workflows and two-year analytics history on Scale.
- From
- Free
- Free scheduling
- Yes
Planoly combines visual Instagram planning with creator-commerce tools, seven auto-publishing networks and reminder posting for X. USD paid plans start at $16 month-to-month or $14 monthly equivalent billed annually, with a separate free mobile allowance.
- From
- Free
- Free scheduling
- Yes
Bottom line
Planoly is the pick for Instagram-led creators who plan their grid visually, and it adds a link-in-bio page that Iconosquare leaves out. Iconosquare fits teams evaluating scheduled report delivery better.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Planoly adds a link-in-bio page that Iconosquare leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Iconosquare auto-publishes X (Twitter); Planoly sends a reminder to post.
- Planoly has a link-in-bio page; Iconosquare doesn't.
Features compared
| Feature | Iconosquare | Planoly |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not confirmed |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | No | Not confirmed |
| Team roles | Yes | Not confirmed |
| Approvals | Yes | Not assessed |
| Link in bio | No | Yes |
Platforms compared
| Network | Iconosquare | Planoly |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Reminder |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
Iconosquare
Free
- Seats
- 1
- Accounts
- 2
- Free tier in the current lineup
- Check current profile, user and publication allowances
Starter
Check current price
- One year of analytics history
- Confirm the required profile and user configuration
Launch
Check current price
- Automated reports
- One year of analytics history
Scale
Check current price
- Post-approval workflows
- Two years of analytics history
Custom
Configuration-dependent; check current price
- Confirm the required profiles, users and reporting scope
- The current public lineup is Free, Starter, Launch, Scale and Custom. Excel is an older plan name.
- Launch includes automated reports. Scale includes post-approval workflows and two years of analytics history; Starter and Launch list one year.
- The plan page describes PDF and XLS exports for profile and custom-dashboard reports. Match the required deliverable to the chosen plan.
- Obtain a current quote in the intended currency and billing term with the required profiles and users. Regional prices converted into dollars are not a verified USD tariff.
Planoly
Free
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- 10
- 1 social set, 1 user (mobile app)
- 10 uploads a month
- Visual planner and link-in-bio
Starter
$14 a month billed annually
- Seats
- 1
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $16/mo, $14 on annual
- 1 social set, 1 user, unlimited uploads
- Free link in bio; upgrade to Growth to add sets or users
Growth
Popular$24 a month billed annually
- Seats
- 2
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $28/mo, $24 on annual
- 2 social sets, 2 users, unlimited uploads
- Extra social set $10/mo, extra user $5/mo
Pro
$47 a month billed annually
- Seats
- 6
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- $55/mo, $47 on annual
- 6 social sets, 6 users, unlimited uploads
- Extra social set $8/mo, extra user $3/mo
- USD tariffs: Starter $16 monthly/$14 monthly equivalent annually; Growth $28/$24; Pro $55/$47. Annual plans are paid upfront.
- Plans include 1/2/6 social sets and 1/2/6 users. Each set permits one account per supported channel; set counts are not individual-account counts.
- Growth add-ons: $10 per set and $5 per user monthly; Pro: $8/$3. Starter cannot add either.
- Free mobile plan allows 10 uploads monthly. Paid plans have unlimited uploads and a 14-day trial.
- Current help documentation confirms the monthly prices directly; no price is derived from a rounded discount.
Pros and cons
Iconosquare
- Automated reports on Launch
- Post-approval workflows on Scale
- PDF and XLS report exports described in the current plans
- Two-year analytics history on Scale
- Required review and reporting features can change the eligible tier
- A current matched-currency quote is needed for price comparison
- Trending audio and other Instagram-native finishing need a specific publishing check
Planoly
- Visual Instagram grid planning
- Link-in-bio and creator-commerce features
- Seven auto-publishing networks plus X reminders
- Social Posting MCP and shareable analytics reports
- X requires manual completion from a reminder
- Starter cannot add sets or users
- Cross-network inbox and advanced report customization not established
- No advertised Bluesky or Google Business publishing
Iconosquare vs Planoly: FAQ
- Is Iconosquare or Planoly cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Iconosquare or Planoly have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Iconosquare or Planoly?
- Iconosquare is the stronger pick for teams evaluating scheduled report delivery, while Planoly is the better fit for Instagram-led creators who plan their grid visually. We don't score them; the right call comes down to how you post.