Is Iconosquare or Planable for Agencies cheaper?

They start at the same price, $33, though the two count their units differently, so read the pricing side by side before you commit.

Does Iconosquare or Planable for Agencies have a free plan?

Both have a free plan, so you can try either one before paying.

Which is better, Iconosquare or Planable for Agencies?

Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while Planable for Agencies is the better fit for agencies whose bottleneck is client review and approval. We don't score them; the right call comes down to how you post.

Head to head

Iconosquare vs Planable for Agencies

Last updated 4 June 2026

Iconosquare

Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.

From: $33 /mo
Free plan

Visit Iconosquare

Planable for Agencies

Planable for Agencies is the same Planable, framed for client work. Each client gets a workspace with its own pages and approval flow, comments sit inline on the post, and users are unlimited, so the whole team and the client can pile in at no extra cost. It's priced per workspace.

From: $33 per workspace / mo
Free plan

Visit Planable for Agencies

Bottom line

Iconosquare and Planable for Agencies both cover the basics; the right one comes down to how you post. Iconosquare is the stronger pick for Social media managers and agencies who lead with analytics; choose Planable for Agencies for Agencies whose bottleneck is client review and approval.

Features compared

Feature	Iconosquare	Planable for Agencies
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Not assessed
Bulk upload	Not assessed	Not assessed
Evergreen recycling	No	Not assessed
Team roles	Yes	Yes
Approvals	Not assessed	Yes
Link in bio	No	Not assessed

Platforms compared

Network	Iconosquare	Planable for Agencies
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Google Business	No	Auto

Pricing

Iconosquare

Free

Seats: 1
Accounts: 2
Scheduled posts: 10

2 social profiles, 1 user
10 scheduled posts per profile a month
Basic analytics and limited reporting

Launch

$39 /mo

$33/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: 100

$39/mo, $33 on annual
5 social profiles (sliderable), 1 user, 100 posts a month
Standard analytics and reports, best time to post, AI caption writing

Scale

Popular

$83 /mo

$69/mo billed annually

Seats: 3
Accounts: 5
Scheduled posts: Unlimited

$83/mo, $69 on annual
5 social profiles (sliderable), 3 users (extra users $16/mo)
Adds campaign analytics, social listening, competitor tracking, DM management, collaboration

Excel

$139 /mo

$116/mo billed annually

Seats: 6
Accounts: 5
Scheduled posts: Unlimited

$139/mo, $116 on annual
5 social profiles (sliderable), 6 users (extra users $16/mo)
Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Contact sales, for 20 or more social profiles
Dedicated customer success manager and personalised onboarding

Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).

Planable for Agencies

Basic

$39 per workspace / mo

$33/mo billed annually

Seats: Unlimited
Accounts: 4
Scheduled posts: 60

$39 per workspace/mo, $33 on annual
Unlimited users, 4 social pages and 60 posts per workspace
Feed and Calendar views, optional approval

Pro

Popular

$59 per workspace / mo

$49/mo billed annually

Seats: Unlimited
Accounts: 10
Scheduled posts: 150

$59 per workspace/mo, $49 on annual
Unlimited users, 10 pages and 150 posts per workspace
Grid view, required approval, version history

Enterprise

Custom

Seats: Unlimited
Accounts: 50
Scheduled posts: Unlimited

Custom pricing, for more than 5 workspaces
Multi-level approvals, SSO, dedicated account manager
50 pages per workspace, unlimited posts

This is the same product as Planable, reviewed in full separately; this entry frames its agency use, a separate workspace per client with unlimited users.
Priced per workspace (Planable's word for a brand or client): $39 or $59 a month each, up to five before Enterprise. Users are unlimited on every plan, which is the key agency saving.
Two paid add-ons sit on top per workspace: Analytics at $14/mo and the Engagement inbox at $9/mo.
Prices are USD; the full plan and feature detail are in the main Planable review.

Pros and cons

Iconosquare

Deep, analytics-first reporting and audience insights
Competitor tracking and social listening on Scale and up
White-label reporting and API on Excel
Genuine free plan and a clear annual discount
No evergreen recycling or link-in-bio
No Google Business; network list stops at eight
Listening and competitor tracking are Scale-only
Team plans add per-user fees on top

Planable for Agencies

A workspace per client with its own approval flow
Unlimited users and client reviewers at no extra cost
Inline comments, per-network previews, and version history
Multi-level approvals on Enterprise
Same product as Planable, just the agency lens
Per-workspace pricing adds up across many clients
Analytics and inbox are paid add-ons
No recycling, Bluesky, or Mastodon

Iconosquare vs Planable for Agencies: FAQ

Is Iconosquare or Planable for Agencies cheaper?: They start at the same price, $33, though the two count their units differently, so read the pricing side by side before you commit.
Does Iconosquare or Planable for Agencies have a free plan?: Both have a free plan, so you can try either one before paying.
Which is better, Iconosquare or Planable for Agencies?: Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while Planable for Agencies is the better fit for agencies whose bottleneck is client review and approval. We don't score them; the right call comes down to how you post.