Head to head
Iconosquare vs Planable for Agencies
Last updated 4 June 2026
Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.
- From
- $33 /mo
- Free plan
Planable for Agencies is the same Planable, framed for client work. Each client gets a workspace with its own pages and approval flow, comments sit inline on the post, and users are unlimited, so the whole team and the client can pile in at no extra cost. It's priced per workspace.
- From
- $33 per workspace / mo
- Free plan
Bottom line
Planable for Agencies is the pick for agencies whose bottleneck is client review and approval. Iconosquare fits social media managers and agencies who lead with analytics better.
Both start at $33, though Iconosquare bills a month and Planable for Agencies per workspace / mo.
Key differences
Where the two actually diverge, before the full tables.
- Both start at $33, but Iconosquare bills a month and Planable for Agencies per workspace / mo.
- Iconosquare posts to 8 networks, Planable for Agencies to 9.
- Only Planable for Agencies reaches Google Business.
Features compared
| Feature | Iconosquare | Planable for Agencies |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | No | Not assessed |
| Team roles | Yes | Yes |
| Approvals | Not assessed | Yes |
| Link in bio | No | Not assessed |
Platforms compared
| Network | Iconosquare | Planable for Agencies |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Google Business | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
- Cheapest paid plan
- $33/mo
Whole-plan price; it doesn't scale per unit.
Free plan available.
- 1 workspace
- $39/mo~$33/mo annual
- 5 workspacesTypical
- $195/mo~$165/mo annual
Cheapest plan: Basic.
Iconosquare
Free
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- 10
- 2 social profiles, 1 user
- 10 scheduled posts per profile a month
- Basic analytics and limited reporting
Launch
$33/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- 100
- $39/mo, $33 on annual
- 5 social profiles (sliderable), 1 user, 100 posts a month
- Standard analytics and reports, best time to post, AI caption writing
Scale
Popular$69/mo billed annually
- Seats
- 3
- Accounts
- 5
- Scheduled posts
- Unlimited
- $83/mo, $69 on annual
- 5 social profiles (sliderable), 3 users (extra users $16/mo)
- Adds campaign analytics, social listening, competitor tracking, DM management, collaboration
Excel
$116/mo billed annually
- Seats
- 6
- Accounts
- 5
- Scheduled posts
- Unlimited
- $139/mo, $116 on annual
- 5 social profiles (sliderable), 6 users (extra users $16/mo)
- Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Contact sales, for 20 or more social profiles
- Dedicated customer success manager and personalised onboarding
- Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
- There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
- Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
- Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
- Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).
Planable for Agencies
Basic
$33/mo billed annually
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- 60
- $39 per workspace/mo, $33 on annual
- Unlimited users, 4 social pages and 60 posts per workspace
- Feed and Calendar views, optional approval
Pro
Popular$49/mo billed annually
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- 150
- $59 per workspace/mo, $49 on annual
- Unlimited users, 10 pages and 150 posts per workspace
- Grid view, required approval, version history
Enterprise
- Seats
- Unlimited
- Accounts
- 50
- Scheduled posts
- Unlimited
- Custom pricing, for more than 5 workspaces
- Multi-level approvals, SSO, dedicated account manager
- 50 pages per workspace, unlimited posts
- This is the same product as Planable, reviewed in full separately; this entry frames its agency use, a separate workspace per client with unlimited users.
- Priced per workspace (Planable's word for a brand or client): $39 or $59 a month each, up to five before Enterprise. Users are unlimited on every plan, which is the key agency saving.
- Two paid add-ons sit on top per workspace: Analytics at $14/mo and the Engagement inbox at $9/mo.
- Prices are USD; the full plan and feature detail are in the main Planable review.
What it really costs
Planable for Agencies charges per workspace, so the headline price is for one. Here is the monthly cost as you connect more, with the 5-workspace row marked as a realistic setup.
| workspaces | Basic | Pro |
|---|---|---|
| 1 | $39/mo | $59/mo |
| 3 | $117/mo | $177/mo |
| 5Typical | $195/mo | $295/mo |
| 10 | $390/mo | $590/mo |
| 25 | $975/mo | $1475/mo |
| 50 | $1950/mo | $2950/mo |
Monthly billing. Annual billing takes about 2 months off.
Pros and cons
Iconosquare
- Deep, analytics-first reporting and audience insights
- Competitor tracking and social listening on Scale and up
- White-label reporting and API on Excel
- Genuine free plan and a clear annual discount
- No evergreen recycling or link-in-bio
- No Google Business; network list stops at eight
- Listening and competitor tracking are Scale-only
- Team plans add per-user fees on top
Planable for Agencies
- A workspace per client with its own approval flow
- Unlimited users and client reviewers at no extra cost
- Inline comments, per-network previews, and version history
- Multi-level approvals on Enterprise
- Same product as Planable, just the agency lens
- Per-workspace pricing adds up across many clients
- Analytics and inbox are paid add-ons
- No recycling, Bluesky, or Mastodon
Iconosquare vs Planable for Agencies: FAQ
- Is Iconosquare or Planable for Agencies cheaper?
- They start at the same price, $33, though the two count their units differently, so read the pricing side by side before you commit.
- Does Iconosquare or Planable for Agencies have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Iconosquare or Planable for Agencies?
- Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while Planable for Agencies is the better fit for agencies whose bottleneck is client review and approval. We don't score them; the right call comes down to how you post.