Head to head
Hootsuite vs Planable for Agencies
Last updated 4 June 2026
vs
Hootsuite does more than schedule: listening, a shared inbox, and deep reporting sit in one dashboard, and you pay for the breadth. It starts at $99 a user each month and there's no longer a free plan.
- From
- $99 per user / mo
- Free plan
Planable for Agencies is the same Planable, framed for client work. Each client gets a workspace with its own pages and approval flow, comments sit inline on the post, and users are unlimited, so the whole team and the client can pile in at no extra cost. It's priced per workspace.
- From
- $33 per workspace / mo
- Free plan
Bottom line
Hootsuite and Planable for Agencies both cover the basics; the right one comes down to how you post. Hootsuite is the stronger pick for Small teams that need listening and reporting in one place; choose Planable for Agencies for Agencies whose bottleneck is client review and approval.
Features compared
| Feature | Hootsuite | Planable for Agencies |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Not assessed |
| Evergreen recycling | No | Not assessed |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Hootsuite | Planable for Agencies |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | Auto | No |
| Google Business | No | Auto |
Pricing
Hootsuite
Standard
$149 per user / mo
$99/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $99 per user/mo on annual, $149 monthly
- Up to 10 social accounts
- Unlimited scheduling, AI assistant, one inbox
- 7-day mention search, benchmark vs 5 competitors
Advanced
Popular$399 per user / mo
$249/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $249 per user/mo on annual, $399 monthly
- Unlimited social accounts
- Bulk schedule up to 350 posts at once
- Custom reports, approval workflows, 30-day listening
Enterprise
Custom
- Accounts
- Unlimited
- Custom pricing, 5+ users, unlimited accounts
- SSO, employee advocacy (Amplify), premium listening
- Salesforce, review management, compliance integrations
- Priced per user/seat: the headline $99 / $249 is for one seat and multiplies by how many people you add.
- No free plan. There's a 30-day trial, and the 25% trial-skip discount only applies on annual billing.
- Annual billing is much cheaper than monthly: Standard is $99 vs $149 a seat, Advanced $249 vs $399.
- Prices are USD list. Hootsuite renders prices client-side in local currency by region, so the annual figures were read off the live plans page and the monthly figures corroborated against current third-party listings.
Planable for Agencies
Basic
$39 per workspace / mo
$33/mo billed annually
- Seats
- Unlimited
- Accounts
- 4
- Scheduled posts
- 60
- $39 per workspace/mo, $33 on annual
- Unlimited users, 4 social pages and 60 posts per workspace
- Feed and Calendar views, optional approval
Pro
Popular$59 per workspace / mo
$49/mo billed annually
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- 150
- $59 per workspace/mo, $49 on annual
- Unlimited users, 10 pages and 150 posts per workspace
- Grid view, required approval, version history
Enterprise
Custom
- Seats
- Unlimited
- Accounts
- 50
- Scheduled posts
- Unlimited
- Custom pricing, for more than 5 workspaces
- Multi-level approvals, SSO, dedicated account manager
- 50 pages per workspace, unlimited posts
- This is the same product as Planable, reviewed in full separately; this entry frames its agency use, a separate workspace per client with unlimited users.
- Priced per workspace (Planable's word for a brand or client): $39 or $59 a month each, up to five before Enterprise. Users are unlimited on every plan, which is the key agency saving.
- Two paid add-ons sit on top per workspace: Analytics at $14/mo and the Engagement inbox at $9/mo.
- Prices are USD; the full plan and feature detail are in the main Planable review.
Pros and cons
Hootsuite
- Broad by design: scheduling, listening, inbox, and reporting together
- Deep analytics and competitor benchmarking
- Publishes to nine networks, including Bluesky and Threads
- Strong approval workflows on Advanced and up
- Expensive, and per-seat pricing climbs quickly
- No free plan, and the entry price is $99 a month
- Monthly billing costs far more than annual
- The depth is overkill if you only schedule a few accounts
Planable for Agencies
- A workspace per client with its own approval flow
- Unlimited users and client reviewers at no extra cost
- Inline comments, per-network previews, and version history
- Multi-level approvals on Enterprise
- Same product as Planable, just the agency lens
- Per-workspace pricing adds up across many clients
- Analytics and inbox are paid add-ons
- No recycling, Bluesky, or Mastodon
Hootsuite vs Planable for Agencies: FAQ
- Is Hootsuite or Planable for Agencies cheaper?
- Planable for Agencies is cheaper to start, from $33 against $99 for Hootsuite. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Hootsuite or Planable for Agencies have a free plan?
- Planable for Agencies has a free plan; Hootsuite does not, though it offers a 30-day trial.
- Which is better, Hootsuite or Planable for Agencies?
- Hootsuite is the stronger pick for small teams that need listening and reporting in one place, while Planable for Agencies is the better fit for agencies whose bottleneck is client review and approval. We don't score them; the right call comes down to how you post.