Is Iconosquare or OneUp cheaper?

OneUp is cheaper to start, from $25 against $33 for Iconosquare. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Iconosquare or OneUp have a free plan?

Iconosquare has a free plan; OneUp does not, though it offers a 7-day trial.

Which is better, Iconosquare or OneUp?

Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while OneUp is the better fit for power users publishing to many networks at once. We don't score them; the right call comes down to how you post.

Head to head

Iconosquare vs OneUp

Last updated 4 June 2026

Iconosquare

Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.

From: $33 /mo
Free plan

Visit Iconosquare

OneUp

OneUp is a no-nonsense scheduler with an unusually wide network list and genuine automation: post recycling, RSS auto-posting, and auto-crossposting. It's priced by how many accounts you connect, from $25 a month, and skips the engagement and reporting depth of the bigger suites.

From: $25 per month
Free plan

Visit OneUp

Bottom line

Iconosquare and OneUp both cover the basics; the right one comes down to how you post. Iconosquare is the stronger pick for Social media managers and agencies who lead with analytics; choose OneUp for Power users publishing to many networks at once.

Features compared

Feature	Iconosquare	OneUp
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Not assessed
Bulk upload	Not assessed	Yes
Evergreen recycling	No	Yes
Team roles	Yes	Yes
Approvals	Not assessed	Not assessed
Link in bio	No	Not assessed

Platforms compared

Network	Iconosquare	OneUp
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	Auto
Bluesky	No	Auto
Google Business	No	Auto
Reddit	No	Auto
Snapchat	No	Auto

Pricing

Iconosquare

Free

Seats: 1
Accounts: 2
Scheduled posts: 10

2 social profiles, 1 user
10 scheduled posts per profile a month
Basic analytics and limited reporting

Launch

$39 /mo

$33/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: 100

$39/mo, $33 on annual
5 social profiles (sliderable), 1 user, 100 posts a month
Standard analytics and reports, best time to post, AI caption writing

Scale

Popular

$83 /mo

$69/mo billed annually

Seats: 3
Accounts: 5
Scheduled posts: Unlimited

$83/mo, $69 on annual
5 social profiles (sliderable), 3 users (extra users $16/mo)
Adds campaign analytics, social listening, competitor tracking, DM management, collaboration

Excel

$139 /mo

$116/mo billed annually

Seats: 6
Accounts: 5
Scheduled posts: Unlimited

$139/mo, $116 on annual
5 social profiles (sliderable), 6 users (extra users $16/mo)
Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Contact sales, for 20 or more social profiles
Dedicated customer success manager and personalised onboarding

Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).

OneUp

Starter

$25 per month

Accounts: 5
Scheduled posts: Unlimited

$25/mo, 5 social accounts
1 cross-posting workflow
Scheduling, recycling, AI captions, RSS auto-posting

Intermediate

$60 per month

Accounts: 15
Scheduled posts: Unlimited

$60/mo, 15 social accounts
3 cross-posting workflows

Growth

Popular

$120 per month

Accounts: 30
Scheduled posts: Unlimited

$120/mo, 30 social accounts
5 cross-posting workflows

Business

$300 per month

Accounts: 80
Scheduled posts: Unlimited

$300/mo, 80 social accounts (extra at $1/mo each)
8 cross-posting workflows

Enterprise

Custom

Accounts: Unlimited
Scheduled posts: Unlimited

From $1,000/mo
Everything in Business, plus SOC 2 and ISO 27001

Priced by how many social accounts you connect: the plan steps up with the band you land in, 5, 15, 30, then 80 accounts. On Business you can add extra accounts at $1 a month each.
Every connected destination counts as one account, including Facebook profiles, pages, and groups, Instagram, LinkedIn profiles and pages, X, YouTube, Threads, Reddit, Bluesky, Snapchat, TikTok, Pinterest, Discord servers, and Google Business locations.
There's no free plan, but a 7-day trial with nothing due upfront.
Annual billing may carry a discount; the live page shows monthly rates.
Prices are USD, read off the live pricing page.

Pros and cons

Iconosquare

Deep, analytics-first reporting and audience insights
Competitor tracking and social listening on Scale and up
White-label reporting and API on Excel
Genuine free plan and a clear annual discount
No evergreen recycling or link-in-bio
No Google Business; network list stops at eight
Listening and competitor tracking are Scale-only
Team plans add per-user fees on top

OneUp

Very wide network list, including Reddit, Snapchat, and Discord
Strong automation: recycling, RSS, and auto-crossposting
Account-based pricing with cheap add-on accounts
AI captions, first comment, and X threads
No engagement inbox and only basic analytics
No listening or visual feed planner
No free plan
Higher tiers get pricey for many accounts

Iconosquare vs OneUp: FAQ

Is Iconosquare or OneUp cheaper?: OneUp is cheaper to start, from $25 against $33 for Iconosquare. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Iconosquare or OneUp have a free plan?: Iconosquare has a free plan; OneUp does not, though it offers a 7-day trial.
Which is better, Iconosquare or OneUp?: Iconosquare is the stronger pick for social media managers and agencies who lead with analytics, while OneUp is the better fit for power users publishing to many networks at once. We don't score them; the right call comes down to how you post.