Head to head
Iconosquare vs Ocoya
Last updated 4 June 2026
Iconosquare combines social publishing with analytics and report delivery. Its current plans separate automated reports on Launch from post-approval workflows and two-year analytics history on Scale.
- From
- Free
- Free scheduling
- Yes
Ocoya combines AI production, social publishing and product/RSS workflows. Current Starter, Team and Agency plans meter credits; the WooCommerce trigger runs on first publication rather than later product edits.
- From
- Check current price
- Free scheduling
- No
Bottom line
Ocoya is the pick for teams preparing product-led content from structured briefs, and it reaches Bluesky and Google Business among others, which Iconosquare doesn't. Iconosquare fits teams evaluating scheduled report delivery better, and it's the only one of the two with a free scheduling plan.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Ocoya adds a link-in-bio page that Iconosquare leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Iconosquare has a free scheduling plan; Ocoya doesn't, though it offers a 7-day trial.
- Iconosquare posts to 8 networks, Ocoya to 11.
- Only Ocoya reaches Bluesky, Google Business, and Mastodon.
- Ocoya has a link-in-bio page; Iconosquare doesn't.
Features compared
| Feature | Iconosquare | Ocoya |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | No | No |
| Team roles | Yes | Not confirmed |
| Approvals | Yes | Not assessed |
| Link in bio | No | Yes |
Platforms compared
| Network | Iconosquare | Ocoya |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | No | Auto |
| Mastodon | No | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
Iconosquare
Free
- Seats
- 1
- Accounts
- 2
- Free tier in the current lineup
- Check current profile, user and publication allowances
Starter
Check current price
- One year of analytics history
- Confirm the required profile and user configuration
Launch
Check current price
- Automated reports
- One year of analytics history
Scale
Check current price
- Post-approval workflows
- Two years of analytics history
Custom
Configuration-dependent; check current price
- Confirm the required profiles, users and reporting scope
- The current public lineup is Free, Starter, Launch, Scale and Custom. Excel is an older plan name.
- Launch includes automated reports. Scale includes post-approval workflows and two years of analytics history; Starter and Launch list one year.
- The plan page describes PDF and XLS exports for profile and custom-dashboard reports. Match the required deliverable to the chosen plan.
- Obtain a current quote in the intended currency and billing term with the required profiles and users. Regional prices converted into dollars are not a verified USD tariff.
Ocoya
Starter
Displayed $29/month; currency and tax need confirmation.
- Seats
- 1
- Accounts
- 5
- One user and five profiles
- 300 credits; evaluate actual generation and workflow use
Team
PopularDisplayed $79/month; currency and tax need confirmation.
- Seats
- 5
- Accounts
- 20
- Five users and twenty profiles
- 1,500 credits
Agency
Displayed $199/month; currency and tax need confirmation.
- Seats
- 20
- Accounts
- 100
- Twenty users and one hundred profiles
- 5,000 credits
- Current plans are Starter, Team and Agency; credit allowances are 300/1,500/5,000 respectively.
- Displayed monthly prices are $29/$79/$199. Currency is not independently established here and annual totals are not derived from a discount slogan.
- Product and RSS workflows can generate content and save drafts or publish. Credit use and accepted output are separate quantities.
- The WooCommerce trigger fires when a product first goes live; later product edits do not re-post or establish synchronization of existing drafts.
Pros and cons
Iconosquare
- Automated reports on Launch
- Post-approval workflows on Scale
- PDF and XLS report exports described in the current plans
- Two-year analytics history on Scale
- Required review and reporting features can change the eligible tier
- A current matched-currency quote is needed for price comparison
- Trending audio and other Instagram-native finishing need a specific publishing check
Ocoya
- AI copy and visual production tools
- Product and RSS trigger workflows
- Workflow actions can save drafts or publish
- Current plans specify users, profiles and credit allowances
- Later WooCommerce product edits do not re-post
- Credits vary by production and workflow use
- Inbox coverage and eligible tiers need confirmation
- Current billing currency and annual totals need confirmation
Iconosquare vs Ocoya: FAQ
- Is Iconosquare or Ocoya cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Iconosquare or Ocoya have a free plan?
- Iconosquare has a free plan; Ocoya does not, though it offers a 7-day trial.
- Which is better, Iconosquare or Ocoya?
- Iconosquare is the stronger pick for teams evaluating scheduled report delivery, while Ocoya is the better fit for teams preparing product-led content from structured briefs. We don't score them; the right call comes down to how you post.