Head to head
Hootsuite vs Ocoya
Last updated 21 July 2026
Hootsuite does more than schedule: listening, a shared inbox, and deep reporting sit in one dashboard, and you pay for the breadth. It starts at $99 a user each month and there's no longer a free plan.
- From
- $99 per user / mo
- Free plan
Ocoya is an AI-first content tool with scheduling attached. It generates captions and visuals, pulls products straight from Shopify or WooCommerce to build posts, and publishes to seven networks. The draw is content creation, not engagement or reporting depth.
- From
- $12 /mo
- Free plan
Bottom line
Ocoya is the pick for solo marketers and creators who want AI to generate content, and it's the cheaper start, from $12 a month. Hootsuite fits small teams that need listening and reporting in one place better, and it reaches Threads and Bluesky, which Ocoya doesn't.
Ocoya starts cheaper, $12 a month against $99 per user / mo for Hootsuite. They bill on different units, so the real gap depends on how much you run. Hootsuite adds social listening and social inbox that Ocoya leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Ocoya starts at $12 a month, Hootsuite at $99 per user / mo.
- Hootsuite posts to 9 networks, Ocoya to 7.
- Only Hootsuite reaches Threads and Bluesky.
- Hootsuite has social listening; Ocoya doesn't.
- Hootsuite has social inbox; Ocoya doesn't.
- Hootsuite has ad management; Ocoya doesn't.
- Hootsuite has canva integration; Ocoya doesn't.
Features compared
| Feature | Hootsuite | Ocoya |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Not assessed |
| Bulk upload | Yes | Yes |
| Evergreen recycling | No | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Not assessed |
| Link in bio | Yes | Not assessed |
Platforms compared
| Network | Hootsuite | Ocoya |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | No |
| Bluesky | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Hootsuite
Standard
$99/mo billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $99 per user/mo billed annually
- Up to 10 social accounts
- Unlimited scheduling, AI assistant, one inbox
Professional
Popular$199/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $199 per user/mo billed annually
- Unlimited social accounts
- Automations for repetitive work
- No approval workflows (Hootsuite points approval-heavy teams at Advanced)
Advanced
$399/mo billed annually
- Seats
- 1
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $399 per user/mo billed annually
- Approval workflows, team assignments, custom reports
- Customer care routing
Enterprise
- Accounts
- Unlimited
- Custom pricing, 5+ users, unlimited accounts
- SSO, employee advocacy (Amplify), premium listening
- Salesforce, review management, compliance integrations
- Hootsuite restructured its lineup between June and July 2026: a Professional tier at $199 now sits between Standard ($99) and Advanced (previously $249 on annual, now $399), and the trial dropped from 30 days to 14.
- Priced per user/seat: the headline $99 / $199 / $399 is for one seat and multiplies by how many people you add.
- The advertised prices are the billed-annually rates. Monthly billing exists for all three self-serve plans at a higher per-seat rate, but Hootsuite no longer prints the monthly figures on the plans page; they appear at checkout. Before the restructure, Standard was $149 monthly vs $99 annual.
- No free plan. The 14-day trial needs no credit card. Nonprofit discounts exist on some plans.
- Prices are USD list from the plans page structured data (offers marked 'Billed annually'), read 2026-07-21.
Ocoya
Bronze
$12/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- Unlimited
- $15/mo, $12 on annual
- 1 workspace, 1 user, 5 social profiles
- 100 AI credits a month
Silver
$31/mo billed annually
- Seats
- 5
- Accounts
- 20
- Scheduled posts
- Unlimited
- $39/mo, $31 on annual
- 5 workspaces, 5 users, 20 social profiles
- 500 AI credits a month
Gold
Popular$63/mo billed annually
- Seats
- 20
- Accounts
- 50
- Scheduled posts
- Unlimited
- $79/mo, $63 on annual
- 20 workspaces, 20 users, 50 social profiles
- 1,500 AI credits a month
Diamond
$127/mo billed annually
- Seats
- 50
- Accounts
- 150
- Scheduled posts
- Unlimited
- $159/mo, $127 on annual
- Unlimited workspaces, 50 users, 150 social profiles
- Unlimited AI credits
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing for very large teams
- Custom limits and support
- Flat, quota-bundled plans by workspaces, users, social profiles, and AI credits. AI credits are metered (100, 500, 1,500, then unlimited).
- There's no free plan, only a 7-day trial. Annual billing is 20% cheaper.
- Ocoya leans on AI and e-commerce: it connects Shopify and WooCommerce to auto-create posts from products, and generates both copy and visuals.
- Prices are USD, read off the live pricing page.
Pros and cons
Hootsuite
- Broad by design: scheduling, listening, inbox, and reporting together
- Deep analytics and competitor benchmarking
- Publishes to nine networks, including Bluesky and Threads
- Strong approval workflows on Advanced and up
- Expensive, and per-seat pricing climbs quickly
- No free plan, and the entry price is $99 a month
- Monthly billing costs far more than annual
- The depth is overkill if you only schedule a few accounts
Ocoya
- Strong AI for both copy and visuals
- E-commerce: auto-create posts from Shopify and WooCommerce products
- Reasonable, workspace-based pricing
- Design templates and link shortening built in
- No engagement inbox, listening, or recycling
- Network list stops at seven; no Threads, Bluesky, or Google Business
- No free plan
- Small company with a short track record
Hootsuite vs Ocoya: FAQ
- Is Hootsuite or Ocoya cheaper?
- Ocoya is cheaper to start, from $12 against $99 for Hootsuite. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Hootsuite or Ocoya have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, Hootsuite or Ocoya?
- Hootsuite is the stronger pick for small teams that need listening and reporting in one place, while Ocoya is the better fit for solo marketers and creators who want AI to generate content. We don't score them; the right call comes down to how you post.