Is Hootsuite or Ocoya cheaper?

Ocoya is cheaper to start, from $12 against $99 for Hootsuite. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Hootsuite or Ocoya have a free plan?

Neither has a free plan. You get a free trial to test things, then you pay.

Which is better, Hootsuite or Ocoya?

Hootsuite is the stronger pick for small teams that need listening and reporting in one place, while Ocoya is the better fit for solo marketers and creators who want AI to generate content. We don't score them; the right call comes down to how you post.

Head to head

Hootsuite vs Ocoya

Last updated 4 June 2026

Hootsuite

Hootsuite does more than schedule: listening, a shared inbox, and deep reporting sit in one dashboard, and you pay for the breadth. It starts at $99 a user each month and there's no longer a free plan.

From: $99 per user / mo
Free plan

Visit Hootsuite

Ocoya

Ocoya is an AI-first content tool with scheduling attached. It generates captions and visuals, pulls products straight from Shopify or WooCommerce to build posts, and publishes to seven networks. The draw is content creation, not engagement or reporting depth.

From: $12 /mo
Free plan

Visit Ocoya

Bottom line

Hootsuite and Ocoya both cover the basics; the right one comes down to how you post. Hootsuite is the stronger pick for Small teams that need listening and reporting in one place; choose Ocoya for Solo marketers and creators who want AI to generate content.

Features compared

Feature	Hootsuite	Ocoya
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	Yes	Not assessed
Bulk upload	Yes	Yes
Evergreen recycling	No	No
Team roles	Yes	Yes
Approvals	Yes	Not assessed
Link in bio	Yes	Not assessed

Platforms compared

Network	Hootsuite	Ocoya
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	Auto	Auto
Threads	Auto	No
Bluesky	Auto	No

Pricing

Hootsuite

Standard

$149 per user / mo

$99/mo billed annually

Seats: 1
Accounts: 10
Scheduled posts: Unlimited

$99 per user/mo on annual, $149 monthly
Up to 10 social accounts
Unlimited scheduling, AI assistant, one inbox
7-day mention search, benchmark vs 5 competitors

Advanced

Popular

$399 per user / mo

$249/mo billed annually

Seats: 1
Accounts: Unlimited
Scheduled posts: Unlimited

$249 per user/mo on annual, $399 monthly
Unlimited social accounts
Bulk schedule up to 350 posts at once
Custom reports, approval workflows, 30-day listening

Enterprise

Custom

Accounts: Unlimited

Custom pricing, 5+ users, unlimited accounts
SSO, employee advocacy (Amplify), premium listening
Salesforce, review management, compliance integrations

Priced per user/seat: the headline $99 / $249 is for one seat and multiplies by how many people you add.
No free plan. There's a 30-day trial, and the 25% trial-skip discount only applies on annual billing.
Annual billing is much cheaper than monthly: Standard is $99 vs $149 a seat, Advanced $249 vs $399.
Prices are USD list. Hootsuite renders prices client-side in local currency by region, so the annual figures were read off the live plans page and the monthly figures corroborated against current third-party listings.

Ocoya

Bronze

$15 /mo

$12/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: Unlimited

$15/mo, $12 on annual
1 workspace, 1 user, 5 social profiles
100 AI credits a month

Silver

$39 /mo

$31/mo billed annually

Seats: 5
Accounts: 20
Scheduled posts: Unlimited

$39/mo, $31 on annual
5 workspaces, 5 users, 20 social profiles
500 AI credits a month

Gold

Popular

$79 /mo

$63/mo billed annually

Seats: 20
Accounts: 50
Scheduled posts: Unlimited

$79/mo, $63 on annual
20 workspaces, 20 users, 50 social profiles
1,500 AI credits a month

Diamond

$159 /mo

$127/mo billed annually

Seats: 50
Accounts: 150
Scheduled posts: Unlimited

$159/mo, $127 on annual
Unlimited workspaces, 50 users, 150 social profiles
Unlimited AI credits

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for very large teams
Custom limits and support

Flat, quota-bundled plans by workspaces, users, social profiles, and AI credits. AI credits are metered (100, 500, 1,500, then unlimited).
There's no free plan, only a 7-day trial. Annual billing is 20% cheaper.
Ocoya leans on AI and e-commerce: it connects Shopify and WooCommerce to auto-create posts from products, and generates both copy and visuals.
Prices are USD, read off the live pricing page.

Pros and cons

Hootsuite

Broad by design: scheduling, listening, inbox, and reporting together
Deep analytics and competitor benchmarking
Publishes to nine networks, including Bluesky and Threads
Strong approval workflows on Advanced and up
Expensive, and per-seat pricing climbs quickly
No free plan, and the entry price is $99 a month
Monthly billing costs far more than annual
The depth is overkill if you only schedule a few accounts

Ocoya

Strong AI for both copy and visuals
E-commerce: auto-create posts from Shopify and WooCommerce products
Reasonable, workspace-based pricing
Design templates and link shortening built in
No engagement inbox, listening, or recycling
Network list stops at seven; no Threads, Bluesky, or Google Business
No free plan
Small company with a short track record

Hootsuite vs Ocoya: FAQ

Is Hootsuite or Ocoya cheaper?: Ocoya is cheaper to start, from $12 against $99 for Hootsuite. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Hootsuite or Ocoya have a free plan?: Neither has a free plan. You get a free trial to test things, then you pay.
Which is better, Hootsuite or Ocoya?: Hootsuite is the stronger pick for small teams that need listening and reporting in one place, while Ocoya is the better fit for solo marketers and creators who want AI to generate content. We don't score them; the right call comes down to how you post.