Head to head
Iconosquare vs MavSocial
Last updated 4 June 2026
Iconosquare combines social publishing with analytics and report delivery. Its current plans separate automated reports on Launch from post-approval workflows and two-year analytics history on Scale.
- From
- Free
- Free scheduling
- Yes
MavSocial combines digital asset management with campaign scheduling, evergreen queues and engagement. Official pages also advertise listening, sentiment and competitor analysis. Confirm the exact networks and plan entitlements needed.
- From
- $24a month, billed yearly
- Free scheduling
- No
Bottom line
Iconosquare and MavSocial go after a similar buyer, so it's a close call. Iconosquare leans toward teams evaluating scheduled report delivery; MavSocial toward teams that want strong digital asset management built into the scheduler.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. Iconosquare brings a visual feed planner that MavSocial skips, while MavSocial has evergreen recycling Iconosquare doesn't.
Key differences
Where the two actually diverge, before the full tables.
- Iconosquare has a free scheduling plan; MavSocial doesn't, though it offers a 14-day trial.
- Iconosquare posts to 8 networks, MavSocial to 6.
- Only Iconosquare reaches Threads.
- Only MavSocial reaches Google Business.
- Iconosquare has a visual feed planner; MavSocial doesn't.
- MavSocial has evergreen recycling; Iconosquare doesn't.
- MavSocial has ad management; Iconosquare doesn't.
Features compared
| Feature | Iconosquare | MavSocial |
|---|---|---|
| AI captions | Yes | Not assessed |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | No | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | No |
Platforms compared
| Network | Iconosquare | MavSocial |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Not confirmed |
| Auto | Not confirmed | |
| YouTube | Auto | Auto |
| Threads | Auto | No |
| Google Business | No | Auto |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
Free plan available.
- Free entry plan
- Free
Whole-plan price; it doesn't scale per unit.
No free plan; 14-day trial.
- Lowest public entry price
- $24 a month, billed yearly
Whole-plan price; it doesn't scale per unit.
Iconosquare
Free
- Seats
- 1
- Accounts
- 2
- Free tier in the current lineup
- Check current profile, user and publication allowances
Starter
Check current price
- One year of analytics history
- Confirm the required profile and user configuration
Launch
Check current price
- Automated reports
- One year of analytics history
Scale
Check current price
- Post-approval workflows
- Two years of analytics history
Custom
Configuration-dependent; check current price
- Confirm the required profiles, users and reporting scope
- The current public lineup is Free, Starter, Launch, Scale and Custom. Excel is an older plan name.
- Launch includes automated reports. Scale includes post-approval workflows and two years of analytics history; Starter and Launch list one year.
- The plan page describes PDF and XLS exports for profile and custom-dashboard reports. Match the required deliverable to the chosen plan.
- Obtain a current quote in the intended currency and billing term with the required profiles and users. Regional prices converted into dollars are not a verified USD tariff.
MavSocial
Advanced
$24 a month billed annually
- Seats
- 1
- Accounts
- 10
- Scheduled posts
- Unlimited
- $29/mo, $24 on annual
- 1 user, 10 social profiles
- Publishing, social inbox, reporting, digital asset management
Pro
Popular$65 a month billed annually
- Seats
- 3
- Accounts
- 30
- Scheduled posts
- Unlimited
- $78/mo, $65 on annual
- 3 users, 30 social profiles
- Adds team collaboration and campaign planning
Business
$208 a month billed annually
- Seats
- 5
- Accounts
- 40
- Scheduled posts
- Unlimited
- $249/mo, $208 on annual
- 5 users, 40 social profiles
- Adds team and permission management and approval workflows
- Extra profiles $6-$7/mo, extra users $20-$24/mo
Enterprise
$333 a month billed annually
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Scheduled posts
- Unlimited
- From $399/mo, $333 on annual
- Fully customizable users and profiles
- Dedicated support
- Flat, quota-bundled plans: each tier bundles users and social profiles. On Business you can add extras, at about $6-$7 a month per profile and $20-$24 a month per user.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing saves roughly two months: Advanced works out to $24 a month, Pro $65, Business $208, Enterprise from $333.
- MavSocial's distinctive feature is its digital asset management, with a built-in stock photo library; its weak spot is the network list.
- USD tariffs are published on the official pricing page; confirm the required plan entitlements.
Pros and cons
Iconosquare
- Automated reports on Launch
- Post-approval workflows on Scale
- PDF and XLS report exports described in the current plans
- Two-year analytics history on Scale
- Required review and reporting features can change the eligible tier
- A current matched-currency quote is needed for price comparison
- Trending audio and other Instagram-native finishing need a specific publishing check
MavSocial
- Strong digital asset management with a built-in stock library
- Social inbox, campaign reporting, and approval workflows
- Flat, reasonable pricing with add-ons on Business
- 24/7 support advertised across plans
- Exact listening, competitor and inbox entitlements need confirmation
- Network coverage should be demonstrated for the intended workflow
- Business approval and permission requirements can raise the eligible tier
Iconosquare vs MavSocial: FAQ
- Is Iconosquare or MavSocial cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Iconosquare or MavSocial have a free plan?
- Iconosquare has a free plan; MavSocial does not, though it offers a 14-day trial.
- Which is better, Iconosquare or MavSocial?
- Iconosquare is the stronger pick for teams evaluating scheduled report delivery, while MavSocial is the better fit for teams that want strong digital asset management built into the scheduler. We don't score them; the right call comes down to how you post.