Head to head
Hopper HQ vs Tailwind
Last updated 15 October 2026
Hopper HQ offers automatic social publishing with batch imports, a calendar and an Instagram grid planner. Plans scale with connected accounts.
- From
- Check current paid pricing
- Free scheduling
- No
Tailwind now sells Pinterest-only tools for new subscribers: scheduling and creation, SEO, engagement, or a bundle. Instagram and Facebook remain legacy-plan capabilities. Free onboarding actions are finite and do not reset monthly.
- From
- $17.99per Pinterest account a month, billed yearly
- Free scheduling
- No
Bottom line
Hopper HQ and Tailwind go after a similar buyer, so it's a close call. Hopper HQ leans toward creators preparing visual posts in batches; Tailwind toward Pinterest-focused marketers.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms.
Key differences
Where the two actually diverge, before the full tables.
- Hopper HQ posts to 9 networks, Tailwind to 1.
- Only Hopper HQ reaches X (Twitter), LinkedIn, TikTok, YouTube, Threads, and Bluesky.
Features compared
| Feature | Hopper HQ | Tailwind |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Not assessed | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Not assessed | Not confirmed |
| Team roles | Not assessed | Not confirmed |
| Approvals | Not assessed | Not confirmed |
| Link in bio | Not assessed | Legacy only |
Platforms compared
| Network | Hopper HQ | Tailwind |
|---|---|---|
| Auto | Legacy only | |
| Auto | Legacy only | |
| X (Twitter) | Auto | No |
| Auto | No | |
| TikTok | Auto | No |
| Auto | Auto | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Bluesky | Auto | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
No free plan; trial advertised.
- 1 unit · Pin Scheduling & Creation
- $29.99/mo~$17.99/mo annual
Lowest priced plan at each shown workload. Check the plan's included features before choosing it.
Hopper HQ
Grow
Current numerical price and currency require confirmation.
- Seats
- 1
- Scheduled posts
- Unlimited
- Grow and Scale are priced by connected account count.
- The fourteen-day trial requires a card and becomes paid unless cancelled.
Tailwind
Pin Scheduling & Creation
$17.99 per Pinterest account a month billed annually
- Accounts
- 1
- Per Pinterest account; 300 monthly credits
Bundle
$29.98 per Pinterest account a month billed annually
- Accounts
- 1
- All three tools; 400 monthly credits per Pinterest account
- New subscriptions changed September 25, 2026. Pro, Advanced and Max are legacy plans; current plans are per Pinterest account.
- Free access consists of one-time trial actions, not a recurring monthly publishing allowance.
- Scheduling uses one credit per Pin; AI, keyword research and Turbo also consume credits. Extra 100-credit packs cost USD10.
- Annual prices shown are monthly equivalents charged annually; each additional Pinterest account requires its own subscription.
- Separate non-scheduler modules: Pinterest SEO USD14.99 monthly / USD11.99 annual-equivalent and Pinterest Engagement at the same rates, each with 50 monthly credits. These are not scheduler entry plans.
What it really costs
Monthly cost by unit count. Per-unit tiers grow with usage; flat tiers keep their whole-plan price within the published allowance.
| units | Pin Scheduling & Creation | Bundle |
|---|---|---|
| 1 | $29.99/mo | $44.98/mo |
| 3 | $89.97/mo | $134.94/mo |
| 5 | $149.95/mo | $224.90/mo |
| 10 | $299.90/mo | $449.80/mo |
| 25 | $749.75/mo | $1,124.50/mo |
| 50 | $1,499.50/mo | $2,249/mo |
Monthly billing.
Pros and cons
Hopper HQ
- CSV and bulk content imports
- Automatic publishing without phone completion
- Grow includes one user
- The trial collects a card and bills after fourteen days
Tailwind
- Modular Pinterest tools
- Smart scheduling and Pin spacing
- Website sync and AI-assisted Pin creation
- Current plans are Pinterest-only
- Each Pinterest account is billed separately
- Publishing and other actions share credits
- Legacy-plan migration changes capabilities
Hopper HQ vs Tailwind: FAQ
- Is Hopper HQ or Tailwind cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does Hopper HQ or Tailwind have a free plan?
- Neither has a free plan. At least one advertises a trial. Check each current trial offer and billing terms.
- Which is better, Hopper HQ or Tailwind?
- Hopper HQ is the stronger pick for creators preparing visual posts in batches, while Tailwind is the better fit for Pinterest-focused marketers. We don't score them; the right call comes down to how you post.