Head to head
Hootsuite Enterprise vs Tailwind
Last updated 4 June 2026
vs
Hootsuite Enterprise is the same Hootsuite, scaled up: the quote-only top tier that adds SSO, the Amplify employee-advocacy hub, premium social listening, and review management for large teams. It's reviewed in full under Hootsuite; this is the enterprise lens.
- From
- Custom
- Free plan
Tailwind is a visual-social specialist: it grew up on Pinterest, added Instagram and Facebook, and pairs scheduling with AI that writes posts and designs images. It publishes to just those three networks, runs flat plans from a free tier up to $49.99 a month on annual billing, and ignores X, LinkedIn, and TikTok entirely.
- From
- $17.99 /mo
- Free plan
Bottom line
Hootsuite Enterprise and Tailwind both cover the basics; the right one comes down to how you post. Hootsuite Enterprise is the stronger pick for Large brands needing SSO, compliance, and governance; choose Tailwind for Pinterest and Instagram creators and small businesses.
Features compared
| Feature | Hootsuite Enterprise | Tailwind |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Not assessed | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Yes | Yes |
| Evergreen recycling | Not assessed | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | No |
| Link in bio | Not assessed | Yes |
Platforms compared
| Network | Hootsuite Enterprise | Tailwind |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | No |
| Auto | No | |
| TikTok | Auto | No |
| Auto | Auto | |
| YouTube | Auto | No |
| Threads | Auto | No |
| Bluesky | Auto | No |
Pricing
Hootsuite Enterprise
Enterprise
Custom
- Seats
- 5
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom, quote-only pricing; 5+ users, unlimited social accounts
- Adds SSO, employee advocacy (Amplify), and premium listening
- Review management, Salesforce, and compliance integrations
- This is the same product as Hootsuite, reviewed in full separately; this entry covers only the quote-only Enterprise tier.
- Hootsuite is priced per seat. The self-serve plans start at $99 a user a month (annual); Enterprise is custom-quoted for 5 or more users with unlimited social accounts.
- Enterprise is what unlocks SSO, the Amplify employee-advocacy hub, premium/long-window social listening, review management, and integrations like Salesforce.
- Prices are USD; Enterprise has no public price ladder, so it's quote-only here.
Tailwind
Free Forever
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 5
- 1 account, 1 user, 5 posts a month across Instagram, Pinterest, and Facebook
- 5 Tailwind credits and 5 post designs a month
- Smart.bio link, basic analytics
Pro
$29.99 /mo
$17.99/mo billed annually
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 150
- $29.99/mo, $17.99 on annual (save $144/yr)
- 1 account, 1 user, 150 posts a month
- 150 Tailwind credits, 200 post designs, advanced analytics, Smart.bio
Advanced
$54.99 /mo
$29.99/mo billed annually
- Seats
- 2
- Accounts
- 2
- Scheduled posts
- 300
- $54.99/mo, $29.99 on annual (save $300/yr)
- 2 accounts, 2 users, 300 posts a month
- 300 Tailwind credits, unlimited post designs, advanced analytics
Max
$99.99 /mo
$49.99/mo billed annually
- Seats
- 5
- Accounts
- 3
- Scheduled posts
- Unlimited
- $99.99/mo, $49.99 on annual (save $600/yr)
- 3 accounts, 5 users, unlimited posts a month
- 1,000 Tailwind credits, unlimited post designs, advanced analytics
- Flat, quota-bundled plans: each tier bundles a number of accounts (social profiles), monthly posts, Tailwind credits, and users. Publishing is limited to Instagram, Pinterest, and Facebook; there's no X, LinkedIn, TikTok, or YouTube.
- There's a genuine Free Forever plan (1 account, 5 posts a month) and no separate trial; you upgrade when you outgrow it.
- Annual billing is steeply discounted, 40% to 50% off, so Pro is $17.99 a month, Advanced $29.99, and Max $49.99.
- Tailwind Credits power the AI features (Ghostwriter writing and Tailwind Create designs) and refill at about $10 per 100 credits when you run out.
- Separately, Tailwind sells Pinterest-only products (Pin Scheduling and Creation, Pinterest SEO, Pinterest Engagement) priced per Pinterest account; the plans above are the main multi-network suite. Nonprofits get 50% off.
- Prices are USD, read off the live pricing page by toggling monthly and annual and cross-checked against current third-party listings.
Pros and cons
Hootsuite Enterprise
- Adds SSO, advocacy, premium listening, and review management
- Deep reporting and competitor benchmarking
- Enterprise integrations like Salesforce
- Premier support, training, and certification
- Quote-only, expensive, per-seat
- Same core product as standard Hootsuite
- Overkill unless you need the enterprise extras
- Sales-led, no self-serve signup
Tailwind
- Best-in-class for Pinterest, with SmartSchedule, SmartLoop, and Communities
- AI that both writes posts (Ghostwriter) and designs images (Tailwind Create)
- Instagram feed planner and Smart.bio link-in-bio built in
- Genuine free plan and steep annual discounts
- Only publishes to Pinterest, Instagram, and Facebook
- AI features are metered by credits that cost extra to top up
- No social inbox or approval workflows
- Not built for agencies or client management
Hootsuite Enterprise vs Tailwind: FAQ
- Is Hootsuite Enterprise or Tailwind cheaper?
- Tailwind starts at $17.99 per month, while Hootsuite Enterprise is quoted custom, so Tailwind is the one with a public entry price.
- Does Hootsuite Enterprise or Tailwind have a free plan?
- Tailwind has a free plan; Hootsuite Enterprise does not, though it offers a 30-day trial.
- Which is better, Hootsuite Enterprise or Tailwind?
- Hootsuite Enterprise is the stronger pick for large brands needing SSO, compliance, and governance, while Tailwind is the better fit for Pinterest and Instagram creators and small businesses. We don't score them; the right call comes down to how you post.