Head to head

HeyOrca vs Postly

vs

HeyOrca is an agency tool organised around the client calendar: you get a calendar per client, unlimited users on it, and a sign-off flow where clients approve posts by email without logging in. It charges per calendar, $59 on Basic or $149 on Pro, with a 40% discount once you run five or more.

From
$59 per calendar / mo
Free plan

Postly is an AI-forward, per-channel scheduler that reaches a dozen social networks plus email. It bills by channel (cheaper as you add more), throws in unlimited team members and an AI studio for text, image, and video, and adds bio pages and a social inbox.

From
$3.2 per channel / mo
Free plan

Bottom line

HeyOrca and Postly both cover the basics; the right one comes down to how you post. HeyOrca is the stronger pick for Agencies that want a calendar and approval flow per client; choose Postly for Creators and small agencies who want wide coverage cheaply.

Features compared

FeatureHeyOrcaPostly
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesNot assessed
Bulk uploadNot assessedYes
Evergreen recyclingNoPartial
Team rolesYesYes
ApprovalsYesYes
Link in bioYesYes

Platforms compared

NetworkHeyOrcaPostly
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyNoAuto
Google BusinessAutoAuto
MastodonNoAuto
TelegramNoAuto
WordPressNoAuto

Pricing

HeyOrca

Free

Free
Seats
1
Accounts
2
Scheduled posts
15
  • 1 calendar, 2 social accounts, 1 user
  • 15 scheduled posts a month
  • Inspo library, Instagram bio link, AI tools, mobile app

Basic

$59 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $59 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Unlimited scheduling, approval workflows, Canva, best time to post, custom branding
  • Reporting ($59), social inbox ($39), and listening ($39) are paid add-ons per calendar

Pro

Popular
$149 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $149 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Everything in Basic, with reporting, social inbox, and listening included
  • Advanced and custom reports, competitor analysis, sentiment, Instagram demographics

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for managing many clients
  • White-label onboarding, priority support, ongoing training
  • Dedicated account management
  • Priced per calendar, which is HeyOrca's word for a brand or client: the headline $59 / $149 is for one calendar, and you pay again for each one. Every paid calendar includes unlimited users and 10 social accounts.
  • There's a 40% volume discount once you run 5 or more calendars, so the per-calendar rate drops to roughly $35 on Basic and $89 on Pro at agency scale; the cost-at-scale table reflects that. Annual billing is a further 15% off.
  • Extra social accounts beyond the 10 per calendar are $10 a month each.
  • On Basic, reporting ($59/mo), the social inbox ($39/mo), and social listening ($39/mo) are paid add-ons per calendar; Pro bundles all three in.
  • There's a genuine Free plan (1 calendar, 2 social accounts, 1 user, 15 posts a month) plus a 14-day trial of Pro, no card required.
  • Prices are USD, read off the live pricing page and cross-checked against current third-party listings.

Postly

Starter

Free
Seats
2
Accounts
2
Scheduled posts
50
  • Free: 2 channels, 2 team members
  • 50 one-time scheduled posts, 5,000 AI writing credits a month
  • 1GB storage

Pro

Popular
$3.2 per channel / mo
Seats
Unlimited
Scheduled posts
Unlimited
  • $3.20 per channel/mo (5-channel minimum, so from $16/mo)
  • Cheaper per channel at scale: $1.60 (11-100), $0.80 (101+)
  • Unlimited posts, unlimited AI, unlimited team members, 100GB, API

Enterprise

Custom
Seats
Unlimited
Scheduled posts
Unlimited
  • Custom pricing and volume rates
  • Dedicated onboarding and migration, priority support
  • Priced per channel on Pro, where a channel is a page, profile, Google Business location, Pinterest board, or similar destination. The rate falls as you add channels: $3.20 each up to 10, $1.60 from 11 to 100, and $0.80 beyond 100.
  • Pro has a 5-channel minimum, so it effectively starts at $16 a month; the cost-at-scale figures start from one channel but you can't buy fewer than five on Pro.
  • There's a genuine free Starter plan (2 channels, 50 scheduled posts, 2 team members). Annual billing is about 20% cheaper.
  • Unlimited team members are included on Pro, unlike per-seat tools. Postly also sells email campaigns (Postly Email) alongside social.
  • Prices are USD, read off the live pricing page.

Pros and cons

HeyOrca

  • Client approvals without the client needing an account
  • Unlimited users on every paid plan
  • Per-calendar pricing with a 40% volume discount at scale
  • Reporting, inbox, and listening all included on Pro
  • On Basic, reporting, inbox, and listening are paid add-ons
  • No evergreen recycling
  • Per-calendar pricing adds up before the volume discount kicks in
  • Paid plans are priced for teams, not solo creators

Postly

  • Per-channel billing that gets cheaper as you scale
  • Unlimited team members on Pro
  • Broad AI Studio: text, image, video, avatars, voiceovers
  • A dozen networks plus WordPress and email, with a social inbox and bio pages
  • Five-channel minimum on Pro
  • Recycling is limited to recurring posts
  • Young, lightly documented company
  • Wide AI feature set means uneven depth

HeyOrca vs Postly: FAQ

Is HeyOrca or Postly cheaper?
Postly is cheaper to start, from $3.2 against $59 for HeyOrca. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does HeyOrca or Postly have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, HeyOrca or Postly?
HeyOrca is the stronger pick for agencies that want a calendar and approval flow per client, while Postly is the better fit for creators and small agencies who want wide coverage cheaply. We don't score them; the right call comes down to how you post.