Head to head
HeyOrca vs Metricool
Last updated 13 October 2026
HeyOrca
HeyOrca organizes client work into separate calendars with ten profiles and unlimited users on paid plans. Different calendars can use different plans; Basic offers reporting, inbox and listening as add-ons while Pro bundles them.
- From
- Free
- Free scheduling
- Yes
Metricool
Metricool combines publishing and reporting in Brands. Free allows one Brand and 20 actual publications per calendar month; Starter begins at $25 monthly for five Brands, while Advanced adds team members and client approvals from $67 monthly.
- From
- Free
- Free scheduling
- Yes
Bottom line
Metricool is the pick for analytics-led marketers who want organic and paid in one report, and it adds ad management that HeyOrca leaves out. HeyOrca fits agencies whose service revolves around client calendars better, and it adds social listening that Metricool leaves out.
A verified price comparison requires the same billing term, currency and eligible workload. See each pricing section for the published terms. HeyOrca brings social listening that Metricool skips, while Metricool has ad management HeyOrca doesn't.
Key differences
Where the two actually diverge, before the full tables.
- HeyOrca posts to 9 networks, Metricool to 10.
- Only Metricool reaches Bluesky.
- Metricool auto-publishes X (Twitter); HeyOrca sends a reminder to post.
- HeyOrca has social listening; Metricool doesn't.
- Metricool has ad management; HeyOrca doesn't.
Features compared
| Feature | HeyOrca | Metricool |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Yes | Yes |
| Bulk upload | Not assessed | Yes |
| Evergreen recycling | Not confirmed | Partial |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Yes | Yes |
Platforms compared
| Network | HeyOrca | Metricool |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Reminder | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | Auto | Auto |
| Threads | Auto | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| Twitch | Not assessed | No |
| WordPress | Not assessed | No |
Pricing
Prices use each tool’s billing unit. Annual equivalents are labeled as billed yearly; scaling rows show monthly costs and available annual rates.
HeyOrca
Free
Free
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- 15
- 1 calendar, 2 social accounts, 1 user
- 15 scheduled posts a month
- Inspo library, Instagram bio link, AI tools, mobile app
Basic
$59per calendar a month
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- USD59 per calendar/month before applicable discounts
- Ten profiles and unlimited users per paid calendar
- Standard approval workflow; reporting, inbox and listening are optional paid add-ons
Pro
Popular$149per calendar a month
- Seats
- Unlimited
- Accounts
- 10
- Scheduled posts
- Unlimited
- USD149 per calendar/month before applicable discounts
- Ten profiles and unlimited users per paid calendar
- Reporting, inbox and listening included; custom approval workflows
Agency
Custom
- Seats
- Not confirmed
- Accounts
- Not confirmed
- Scheduled posts
- Not confirmed
- Custom plan for a larger roster
- Confirm users, profiles, onboarding and support in the quote
- Choose a calendar or workspace for each brand. Paid calendars include ten social profiles and unlimited users.
- Free, Basic and Pro can be mixed within an account; configure each client around the service it buys.
- Current Basic and Pro cards display USD59 and USD149 per calendar/month. Volume and annual discounts are advertised, but a marginal-band calculation is not established. Confirm the complete mixed-roster bill.
- Basic supports paid Reporting, Social Inbox and Social Listening add-ons; Pro includes these services.
- Free lists two profiles, one user and fifteen monthly posts, with a fourteen-day Pro trial.
Metricool
Free
Free
- Scheduled posts
- 20
- 1 brand; 20 actually published posts per calendar month across the planner
- All networks except LinkedIn and X
- 5 competitor profiles, 30 days of analytics, AI assistant
Starter
Popular$25a month
$20 a month billed annually
- Scheduled posts
- Unlimited
- From $25/mo ($20 annual) for up to 5 brands
- Up to 10 brands for $45/mo ($36 annual)
- Unlimited publishing, LinkedIn, 100 competitor analyses
- Reporting tools, PDF and PPT exports, SmartLinks, Canva and Drive
- X is a +$5 per-account add-on
Advanced
$67a month
$53 a month billed annually
- Seats
- Unlimited
- Scheduled posts
- Unlimited
- From $67/mo ($53 annual) for up to 15 brands
- 25 brands $107/mo ($85 annual); 50 brands $210/mo ($159 annual)
- Team and client management, role management, post approvals
- Full X analytics, custom report templates, Looker Studio connector, API
Custom
Custom
- Quote-only for more than 50 brands
- White label, dedicated account manager, custom AI credits
- Business integration
- Plans are chosen by how many 'brands' you connect rather than multiplied per brand: you land in a brand-count band and pay that band's price. A brand is a group of profiles, roughly one account per network.
- Starter covers up to 10 brands ($25 a month for 5, $45 for 10; $20 / $36 on annual). Advanced covers up to 50 ($67 / $107 / $210 a month for 15 / 25 / 50 brands; $53 / $85 / $159 on annual). Past 50 brands it's the quote-only Custom plan.
- Annual billing saves up to 24% depending on the band.
- X is a separately charged add-on on eligible paid plans. Free excludes X and LinkedIn; LinkedIn begins on Starter.
- Listed prices exclude VAT, which is added before checkout.
- Current public pricing exposes USD and EUR tariffs for monthly and annual brand bands. Confirm the selected configuration and billing term.
- The Free plan is genuine: 1 brand, 20 actual publications a month, 5 competitor profiles, and 30 days of analytics, but no LinkedIn or X.
Pros and cons
HeyOrca
- Separate client calendars and shared-link review
- Ten profiles and unlimited users on paid calendars
- Different plan configurations can coexist in one account
- Basic add-ons allow narrower service configurations
- Reporting, inbox and listening add to Basic costs
- Paid calendars are separate billing units
- Custom approval workflows require Pro
- A mixed-roster bill needs plan, add-on and discount checks
- X direct publishing and reports ended; manual notification workflow only
Metricool
- Deepest analytics for the price, with paid ads alongside organic
- Unusually generous free plan
- Wide network list, including Twitch analytics and Google Business
- Strong agency value with brand-band pricing and white-label reports
- Brand-band pricing takes a minute to work out
- X is a paid add-on and LinkedIn is paid-only
- Listed prices exclude VAT
- No category-based evergreen recycling and no broad listening
HeyOrca vs Metricool: FAQ
- Is HeyOrca or Metricool cheaper?
- A verified price comparison is unavailable for these configurations. Check the current billing term, currency, required capacity and plan features before comparing totals.
- Does HeyOrca or Metricool have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, HeyOrca or Metricool?
- HeyOrca is the stronger pick for agencies whose service revolves around client calendars, while Metricool is the better fit for analytics-led marketers who want organic and paid in one report. We don't score them; the right call comes down to how you post.