Head to head
Gain vs Rella
Last updated 4 June 2026
Gain is a content-approval tool first and a scheduler second. Its whole point is getting client sign-off without friction: clients review and approve posts by email or SMS without logging in, channels are unlimited, and you pay by team size and client count rather than per account.
- From
- $99 /mo
- Free plan
A collaboration tool first and a scheduler second, built for managers and agencies who work with clients.
- From
- $24 per member / mo
- Free plan
Bottom line
Rella is the pick for social media managers, and it's the cheaper start, from $24 per member / mo. Gain fits agencies whose bottleneck is client review and sign-off better.
Rella starts cheaper, $24 per member / mo against $99 a month for Gain. They bill on different units, so the real gap depends on how much you run.
Key differences
Where the two actually diverge, before the full tables.
- Rella starts at $24 per member / mo, Gain at $99 a month.
- Only Gain reaches Google Business.
- Only Rella reaches YouTube.
Features compared
| Feature | Gain | Rella |
|---|---|---|
| AI captions | Yes | Yes |
| Basic analytics | Yes | Partial |
| Advanced reports | No | Not assessed |
| Bulk upload | Not assessed | Partial |
| Evergreen recycling | No | Not assessed |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | No | No |
Platforms compared
| Network | Gain | Rella |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Auto | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Threads | Auto | Auto |
| Google Business | Auto | No |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Gain
Starter
$99/mo billed annually
- Seats
- 3
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $119/mo, $99 on annual
- Up to 3 team members, up to 6 client workspaces, unlimited social accounts
- Unlimited approval workflows and client reviewers, content calendar, AI writing assistant
Agency
Popular$199/mo billed annually
- Seats
- 6
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $239/mo, $199 on annual
- Up to 6 team members, up to 12 client workspaces, unlimited social accounts
- Adds white-label and more capacity
Agency Premium
$399/mo billed annually
- Seats
- 20
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $479/mo, $399 on annual
- Up to 20 team members, up to 30 client workspaces, unlimited social accounts
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Custom pricing, as many team members and workspaces as you need
- Unlimited social accounts, advanced support
- Flat, quota-bundled plans: each tier bundles team members and workspaces (one per client), with unlimited social accounts on every plan, so the price scales by team size and client count rather than per channel.
- Client reviewers are unlimited and don't count against your seats: clients approve or reject posts by email or SMS without needing a Gain account.
- There's no free plan, only a 14-day trial, no card required.
- Annual billing is about 17% cheaper: Starter is $99 a month versus $119, Agency $199 versus $239, Agency Premium $399 versus $479.
- White-label is included from the Agency plan up.
- Prices are USD, read off the live pricing page by toggling monthly and annual.
Rella
Pro
$24/mo billed annually
- Accounts
- Unlimited
- $24 per member/mo (annual)
- Unlimited client spaces
- Calendar and Kanban
- Approvals
Premium
Popular$36/mo billed annually
- Accounts
- Unlimited
- Branded sharing
- Social inbox (Instagram)
- Ella AI assistant
Premium Plus
$48/mo billed annually
- Accounts
- Unlimited
- 1:1 onboarding
- Priority support
- More Ella AI
- Custom branding
- Priced per member (editor) seat; client 'Social Spaces' are unlimited and free.
- The page defaults to annual prices; monthly figures are rendered client-side and were not captured.
- The rella.co domain is a parked listing; the live product is at getrella.com.
Pros and cons
Gain
- Best-in-class client approvals: sign off by email or SMS, no account needed
- Unlimited client reviewers and unlimited social accounts on every plan
- Flat pricing by team and client count, with white-label from Agency up
- Revision tracking through each feedback round
- No social inbox, listening, or evergreen recycling
- Light analytics and reporting
- No YouTube or Bluesky
- Priced for teams, with the entry plan at $99 a month
Rella
- Unlimited client spaces included
- Strong approval workflows and client-facing sharing
- Kanban and task management
- Instagram social inbox
- Cost scales per seat
- No link-in-bio
- No Bluesky, Google Business, or Mastodon
- Web app only, no native mobile app
Gain vs Rella: FAQ
- Is Gain or Rella cheaper?
- Rella is cheaper to start, from $24 against $99 for Gain. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Gain or Rella have a free plan?
- Neither has a free plan. You get a free trial to test things, then you pay.
- Which is better, Gain or Rella?
- Gain is the stronger pick for agencies whose bottleneck is client review and sign-off, while Rella is the better fit for social media managers. We don't score them; the right call comes down to how you post.