Is Gain or Iconosquare cheaper?

Iconosquare is cheaper to start, from $33 against $99 for Gain. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Gain or Iconosquare have a free plan?

Iconosquare has a free plan; Gain does not, though it offers a 14-day trial.

Which is better, Gain or Iconosquare?

Gain is the stronger pick for agencies whose bottleneck is client review and sign-off, while Iconosquare is the better fit for social media managers and agencies who lead with analytics. We don't score them; the right call comes down to how you post.

Head to head

Gain vs Iconosquare

Last updated 4 June 2026

Gain

Gain is a content-approval tool first and a scheduler second. Its whole point is getting client sign-off without friction: clients review and approve posts by email or SMS without logging in, channels are unlimited, and you pay by team size and client count rather than per account.

From: $99 /mo
Free plan

Visit Gain

Iconosquare

Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.

From: $33 /mo
Free plan

Visit Iconosquare

Bottom line

Gain and Iconosquare both cover the basics; the right one comes down to how you post. Gain is the stronger pick for Agencies whose bottleneck is client review and sign-off; choose Iconosquare for Social media managers and agencies who lead with analytics.

Features compared

Feature	Gain	Iconosquare
AI captions	Yes	Yes
Basic analytics	Yes	Yes
Advanced reports	No	Yes
Bulk upload	Not assessed	Not assessed
Evergreen recycling	No	No
Team roles	Yes	Yes
Approvals	Yes	Not assessed
Link in bio	No	No

Platforms compared

Network	Gain	Iconosquare
Instagram	Auto	Auto
Facebook	Auto	Auto
X (Twitter)	Auto	Auto
LinkedIn	Auto	Auto
TikTok	Auto	Auto
Pinterest	Auto	Auto
YouTube	No	Auto
Threads	Auto	Auto
Google Business	Auto	No

Pricing

Gain

Starter

$119 /mo

$99/mo billed annually

Seats: 3
Accounts: Unlimited
Scheduled posts: Unlimited

$119/mo, $99 on annual
Up to 3 team members, up to 6 client workspaces, unlimited social accounts
Unlimited approval workflows and client reviewers, content calendar, AI writing assistant

Agency

Popular

$239 /mo

$199/mo billed annually

Seats: 6
Accounts: Unlimited
Scheduled posts: Unlimited

$239/mo, $199 on annual
Up to 6 team members, up to 12 client workspaces, unlimited social accounts
Adds white-label and more capacity

Agency Premium

$479 /mo

$399/mo billed annually

Seats: 20
Accounts: Unlimited
Scheduled posts: Unlimited

$479/mo, $399 on annual
Up to 20 team members, up to 30 client workspaces, unlimited social accounts

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing, as many team members and workspaces as you need
Unlimited social accounts, advanced support

Flat, quota-bundled plans: each tier bundles team members and workspaces (one per client), with unlimited social accounts on every plan, so the price scales by team size and client count rather than per channel.
Client reviewers are unlimited and don't count against your seats: clients approve or reject posts by email or SMS without needing a Gain account.
There's no free plan, only a 14-day trial, no card required.
Annual billing is about 17% cheaper: Starter is $99 a month versus $119, Agency $199 versus $239, Agency Premium $399 versus $479.
White-label is included from the Agency plan up.
Prices are USD, read off the live pricing page by toggling monthly and annual.

Iconosquare

Free

Seats: 1
Accounts: 2
Scheduled posts: 10

2 social profiles, 1 user
10 scheduled posts per profile a month
Basic analytics and limited reporting

Launch

$39 /mo

$33/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: 100

$39/mo, $33 on annual
5 social profiles (sliderable), 1 user, 100 posts a month
Standard analytics and reports, best time to post, AI caption writing

Scale

Popular

$83 /mo

$69/mo billed annually

Seats: 3
Accounts: 5
Scheduled posts: Unlimited

$83/mo, $69 on annual
5 social profiles (sliderable), 3 users (extra users $16/mo)
Adds campaign analytics, social listening, competitor tracking, DM management, collaboration

Excel

$139 /mo

$116/mo billed annually

Seats: 6
Accounts: 5
Scheduled posts: Unlimited

$139/mo, $116 on annual
5 social profiles (sliderable), 6 users (extra users $16/mo)
Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Contact sales, for 20 or more social profiles
Dedicated customer success manager and personalised onboarding

Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).

Pros and cons

Gain

Best-in-class client approvals: sign off by email or SMS, no account needed
Unlimited client reviewers and unlimited social accounts on every plan
Flat pricing by team and client count, with white-label from Agency up
Revision tracking through each feedback round
No social inbox, listening, or evergreen recycling
Light analytics and reporting
No YouTube or Bluesky
Priced for teams, with the entry plan at $99 a month

Iconosquare

Deep, analytics-first reporting and audience insights
Competitor tracking and social listening on Scale and up
White-label reporting and API on Excel
Genuine free plan and a clear annual discount
No evergreen recycling or link-in-bio
No Google Business; network list stops at eight
Listening and competitor tracking are Scale-only
Team plans add per-user fees on top

Gain vs Iconosquare: FAQ

Is Gain or Iconosquare cheaper?: Iconosquare is cheaper to start, from $33 against $99 for Gain. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Gain or Iconosquare have a free plan?: Iconosquare has a free plan; Gain does not, though it offers a 14-day trial.
Which is better, Gain or Iconosquare?: Gain is the stronger pick for agencies whose bottleneck is client review and sign-off, while Iconosquare is the better fit for social media managers and agencies who lead with analytics. We don't score them; the right call comes down to how you post.