Head to head
Feedly vs Iconosquare
Last updated 4 June 2026
vs
Feedly isn't a social media scheduler at all. It's a content-discovery and monitoring tool, an RSS reader with AI on top, that social media managers use to find and track content. To actually schedule, you pair it with a real scheduler.
- From
- $6 /mo
- Free plan
Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.
- From
- $33 /mo
- Free plan
Bottom line
Feedly and Iconosquare both cover the basics; the right one comes down to how you post. Feedly is the stronger pick for Social media managers who need a steady stream of content ideas; choose Iconosquare for Social media managers and agencies who lead with analytics.
Features compared
| Feature | Feedly | Iconosquare |
|---|---|---|
| AI captions | No | Yes |
| Basic analytics | Not assessed | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | Not assessed | No |
| Team roles | Not assessed | Yes |
| Approvals | Not assessed | Not assessed |
| Link in bio | Not assessed | No |
Platforms compared
| Network | Feedly | Iconosquare |
|---|---|---|
| No | Auto | |
| Analytics | Auto | |
| X (Twitter) | Analytics | Auto |
| Analytics | Auto | |
| TikTok | No | Auto |
| No | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
Pricing
Feedly
Free
Free
- Seats
- 1
- Up to 100 sources, organised into feeds
- No Feedly AI
- Read and organise content
Pro
$6.99 /mo
$6/mo billed annually
- Seats
- 1
- $6.99/mo, $6 on annual ($72/yr)
- Up to 1,000 sources, search, notes, and highlights
- Share to X, Facebook, LinkedIn, Buffer, and Hootsuite
Pro+
Popular$12.99 /mo
$8.25/mo billed annually
- Seats
- 1
- $12.99/mo, $8.25 on annual ($99/yr)
- Adds Feedly AI (Leo): AI feeds, deduplication, prioritisation
- Up to 2,500 sources, 75 newsletter slots, RSS Builder
Enterprise
Custom
- Seats
- Unlimited
- From about $1,600/mo, for team market and threat intelligence
- Shared boards, team AI feeds, integrations
- Feedly is a content reader and discovery tool, not a social scheduler. It does not schedule or auto-publish social posts; it surfaces content you can then share manually or push into a scheduler like Buffer or Hootsuite (often via Zapier), which means paying for two tools.
- Plans: a free tier (100 sources), Pro at $6 a month on annual billing, Pro+ at $8.25 (adds Feedly AI / Leo), and an Enterprise market-intelligence plan from around $1,600 a month.
- Prices are USD from current listings.
- It's included here because social media managers use it to find and monitor content, not because it publishes.
Iconosquare
Free
Free
- Seats
- 1
- Accounts
- 2
- Scheduled posts
- 10
- 2 social profiles, 1 user
- 10 scheduled posts per profile a month
- Basic analytics and limited reporting
Launch
$39 /mo
$33/mo billed annually
- Seats
- 1
- Accounts
- 5
- Scheduled posts
- 100
- $39/mo, $33 on annual
- 5 social profiles (sliderable), 1 user, 100 posts a month
- Standard analytics and reports, best time to post, AI caption writing
Scale
Popular$83 /mo
$69/mo billed annually
- Seats
- 3
- Accounts
- 5
- Scheduled posts
- Unlimited
- $83/mo, $69 on annual
- 5 social profiles (sliderable), 3 users (extra users $16/mo)
- Adds campaign analytics, social listening, competitor tracking, DM management, collaboration
Excel
$139 /mo
$116/mo billed annually
- Seats
- 6
- Accounts
- 5
- Scheduled posts
- Unlimited
- $139/mo, $116 on annual
- 5 social profiles (sliderable), 6 users (extra users $16/mo)
- Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking
Custom
Custom
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Contact sales, for 20 or more social profiles
- Dedicated customer success manager and personalised onboarding
- Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
- There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
- Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
- Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
- Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).
Pros and cons
Feedly
- Best-in-class content discovery and RSS aggregation
- Feedly AI filters, deduplicates, and prioritises sources
- Strong monitoring and market intelligence on higher tiers
- Cheap Pro and Pro+ plans, plus a free tier
- Not a scheduler: no publishing, calendar, or auto-posting
- Needs a separate tool (and often Zapier) to actually post
- Enterprise market intelligence is expensive
- Social 'sharing' is manual, one article at a time
Iconosquare
- Deep, analytics-first reporting and audience insights
- Competitor tracking and social listening on Scale and up
- White-label reporting and API on Excel
- Genuine free plan and a clear annual discount
- No evergreen recycling or link-in-bio
- No Google Business; network list stops at eight
- Listening and competitor tracking are Scale-only
- Team plans add per-user fees on top
Feedly vs Iconosquare: FAQ
- Is Feedly or Iconosquare cheaper?
- Feedly is cheaper to start, from $6 against $33 for Iconosquare. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
- Does Feedly or Iconosquare have a free plan?
- Both have a free plan, so you can try either one before paying.
- Which is better, Feedly or Iconosquare?
- Feedly is the stronger pick for social media managers who need a steady stream of content ideas, while Iconosquare is the better fit for social media managers and agencies who lead with analytics. We don't score them; the right call comes down to how you post.