Head to head

Fedica vs Iconosquare

vs

Fedica, formerly Tweepsmap, leads with audience analytics: demographics, sentiment, best-time, trend tracking, and the audience mapping it's long been known for, plus publishing across twelve networks. There's a free plan and analytics-led paid tiers.

From
$10 /mo
Free plan

Iconosquare started as an Instagram analytics tool and still leads with reporting: deep performance and audience analytics across eight networks, with scheduling, listening, and competitor tracking layered on. Plans run from a free tier up to $116 a month on annual billing, with a profiles slider and per-user pricing on the team plans.

From
$33 /mo
Free plan

Bottom line

Fedica and Iconosquare both cover the basics; the right one comes down to how you post. Fedica is the stronger pick for Analysts and audience-focused marketers; choose Iconosquare for Social media managers and agencies who lead with analytics.

Features compared

FeatureFedicaIconosquare
AI captionsYesYes
Basic analyticsYesYes
Advanced reportsYesYes
Bulk uploadNot assessedNot assessed
Evergreen recyclingNoNo
Team rolesNot assessedYes
ApprovalsNot assessedNot assessed
Link in bioNot assessedNo

Platforms compared

NetworkFedicaIconosquare
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokAutoAuto
PinterestAutoAuto
YouTubeAutoAuto
ThreadsAutoAuto
BlueskyAutoNo
MastodonAutoNo

Pricing

Fedica

Free

Free
  • 1 account per platform across 12 networks
  • Combined followers up to 100,000
  • Core analytics and publishing

Publish

$10 /mo
  • $10/mo (annual billing)
  • Publishing and scheduling tools
  • Extra accounts $10/mo each

Grow

Popular
$24 /mo
  • $24/mo (annual billing)
  • Adds follower tracking, demographics, sentiment, best-time, and trending topics
  • Deeper audience analytics

Research

$79 /mo
  • $79/mo (annual billing)
  • Deep audience research and mapping
  • Advanced analytics and reporting
  • There's a genuine free plan (1 account per platform across 12 networks, under 100,000 combined followers). Paid plans are Publish, Grow, and Research; extra accounts are $10 a month each.
  • The prices shown are the annual-billed monthly rate; monthly billing costs more, and annual saves up to 40% on some plans.
  • Fedica is analytics-first: Grow unlocks follower tracking, demographics, sentiment, best-time, and trend tracking, and Research goes deeper into audience research and mapping.
  • Prices are USD from current listings (the live pricing page wasn't reachable when checked).

Iconosquare

Free

Free
Seats
1
Accounts
2
Scheduled posts
10
  • 2 social profiles, 1 user
  • 10 scheduled posts per profile a month
  • Basic analytics and limited reporting

Launch

$39 /mo

$33/mo billed annually

Seats
1
Accounts
5
Scheduled posts
100
  • $39/mo, $33 on annual
  • 5 social profiles (sliderable), 1 user, 100 posts a month
  • Standard analytics and reports, best time to post, AI caption writing

Scale

Popular
$83 /mo

$69/mo billed annually

Seats
3
Accounts
5
Scheduled posts
Unlimited
  • $83/mo, $69 on annual
  • 5 social profiles (sliderable), 3 users (extra users $16/mo)
  • Adds campaign analytics, social listening, competitor tracking, DM management, collaboration

Excel

$139 /mo

$116/mo billed annually

Seats
6
Accounts
5
Scheduled posts
Unlimited
  • $139/mo, $116 on annual
  • 5 social profiles (sliderable), 6 users (extra users $16/mo)
  • Adds white-label reporting, unlimited data retention, API access, unlimited competitor benchmarking

Custom

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Contact sales, for 20 or more social profiles
  • Dedicated customer success manager and personalised onboarding
  • Flat plans that differ mainly by users and feature depth, all starting from a base of 5 social profiles, with a slider to add more profiles (which scales the price) and Custom for 20 or more. Extra users are $16 a month each on Scale and Excel.
  • There's a genuine free plan (2 profiles, 1 user, 10 posts a month per profile) plus a 14-day trial of the top features, no card required.
  • Annual billing is up to 17% cheaper (two months free): Launch works out to $33 a month, Scale $69, Excel $116.
  • Iconosquare is analytics-first: listening and competitor tracking arrive on Scale, and white-label reporting and API access on Excel.
  • Prices are USD. The live pricing page geo-located to Australia and showed AUD, so the USD figures were taken from Iconosquare's USD listings and cross-checked by converting the AUD (for example AU$53 times about 0.74 lands near the $39 Launch monthly rate).

Pros and cons

Fedica

  • Deep audience analytics, demographics, and mapping (the Tweepsmap heritage)
  • Sentiment and trend tracking on Grow and up
  • Twelve networks, including Bluesky, Mastodon, and Threads
  • Free plan for smaller accounts
  • No engagement inbox, recycling, or ad management
  • Publishing is secondary to analytics
  • Best features sit on Grow and Research
  • Monthly billing costs notably more than annual

Iconosquare

  • Deep, analytics-first reporting and audience insights
  • Competitor tracking and social listening on Scale and up
  • White-label reporting and API on Excel
  • Genuine free plan and a clear annual discount
  • No evergreen recycling or link-in-bio
  • No Google Business; network list stops at eight
  • Listening and competitor tracking are Scale-only
  • Team plans add per-user fees on top

Fedica vs Iconosquare: FAQ

Is Fedica or Iconosquare cheaper?
Fedica is cheaper to start, from $10 against $33 for Iconosquare. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Fedica or Iconosquare have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, Fedica or Iconosquare?
Fedica is the stronger pick for analysts and audience-focused marketers, while Iconosquare is the better fit for social media managers and agencies who lead with analytics. We don't score them; the right call comes down to how you post.