Head to head
ContentCal vs Post Planner
Last updated 4 June 2026
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
Post Planner is a budget scheduler built around content discovery: it surfaces proven, high-engagement posts to share, lets you recycle your best content, and schedules to eight networks. Plans run from a free tier up to $57 a month on annual billing.
- From
- $7 /mo
- Free plan
Bottom line
Post Planner is the pick for solo creators and small businesses on a tight budget, and it's the only one of the two with a free plan. ContentCal fits most setups better, and it adds approvals and social inbox that Post Planner leaves out.
Post Planner publishes a price, from $7 a month; ContentCal is quote-only. ContentCal adds approvals and social inbox that Post Planner leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Post Planner has a free plan; ContentCal doesn't.
- Post Planner starts at $7 a month; ContentCal is quote-only.
- ContentCal posts to 7 networks, Post Planner to 8.
- Only Post Planner reaches YouTube.
- Post Planner auto-publishes TikTok; ContentCal sends a reminder to post.
- ContentCal has approvals; Post Planner doesn't.
- ContentCal has social inbox; Post Planner doesn't.
Features compared
| Feature | ContentCal | Post Planner |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | No |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | Not assessed | Yes |
| Team roles | Yes | Yes |
| Approvals | Yes | No |
| Link in bio | Not assessed | No |
Platforms compared
| Network | ContentCal | Post Planner |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Reminder | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Google Business | Auto | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
- Cheapest paid plan
- $7/mo
Whole-plan price; it doesn't scale per unit.
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
Post Planner
Free
- Seats
- 1
- Accounts
- 1
- Scheduled posts
- 15
- 1 social account, 1 user, 15 scheduled posts
- 3 daily posts per account, 100 AI credits a day
- Basic scheduling and content discovery
Starter
$7/mo billed annually
- Seats
- 1
- Accounts
- 3
- Scheduled posts
- 150
- $12/mo, $7 on annual ($84/yr)
- 3 social accounts, 1 user, 150 scheduled posts
- 12 daily posts per account, 1,000 AI credits a day
Growth
Popular$37/mo billed annually
- Seats
- 2
- Accounts
- 12
- Scheduled posts
- 1000
- $49/mo, $37 on annual ($444/yr)
- 12 social accounts, 2 users, 1,000 scheduled posts
- 18 daily posts per account, 20,000 AI credits a day, analytics
Business
$57/mo billed annually
- Seats
- 5
- Accounts
- 25
- Scheduled posts
- 5000
- $79/mo, $57 on annual ($684/yr)
- 25 social accounts, 5 users, 5,000 scheduled posts
- 24 daily posts per account, 40,000 AI credits a day, analytics
- Flat, quota-bundled plans: each tier bundles social accounts, users, scheduled posts, a daily posting cap per account, and a daily AI credit allowance. You move up a plan to grow; for more than Business you contact them.
- There's a genuine Free plan (1 account, 15 scheduled posts) plus a 7-day trial of the paid features.
- Annual billing is roughly 30-40% cheaper: Starter is $7 a month, Growth $37, Business $57.
- Analytics arrive on the Growth plan and up; the AI features are metered by a daily credit allowance.
- Prices are USD, read off the live plans page by toggling monthly and annual, and cross-checked against current third-party listings.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
Post Planner
- Strong content-discovery engine with predicted-performance ratings
- Cheap, with a real free plan and a $7 entry on annual billing
- Evergreen recycling and a simple posting plan
- Publishes to eight networks with AI content built in
- No social inbox, and no Threads or Bluesky
- Analytics are basic and only from the Growth plan up
- AI is capped by a daily credit allowance
- No approval workflows, client workspaces, or white-label
ContentCal vs Post Planner: FAQ
- Is ContentCal or Post Planner cheaper?
- Post Planner starts at $7 per month, while ContentCal is quoted custom, so Post Planner is the one with a public entry price.
- Does ContentCal or Post Planner have a free plan?
- Post Planner has a free plan; ContentCal does not.
- Which is better, ContentCal or Post Planner?
- ContentCal is the stronger pick for most people, while Post Planner is the better fit for solo creators and small businesses on a tight budget. We don't score them; the right call comes down to how you post.