Head to head
ContentCal vs Mixpost
Last updated 4 June 2026
ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.
- From
- Custom
- Free plan
Mixpost is a self-hosted, one-time-payment social scheduler. You run it on your own server and pay once, free for Lite, $299 for Pro, $1,199 for Enterprise, with unlimited accounts and team members and no monthly fees ever. Eleven networks unlock on Pro.
- From
- $299 one-time license
- Free plan
Bottom line
Mixpost is the pick for developers and agencies comfortable self-hosting, and it's the only one of the two with a free plan. ContentCal fits most setups better, and it adds social inbox that Mixpost leaves out.
Mixpost publishes a price, from $299 one-time license; ContentCal is quote-only. ContentCal adds social inbox that Mixpost leaves out.
Key differences
Where the two actually diverge, before the full tables.
- Mixpost has a free plan; ContentCal doesn't.
- Mixpost starts at $299 one-time license; ContentCal is quote-only.
- ContentCal posts to 7 networks, Mixpost to 11.
- Only Mixpost reaches YouTube, Threads, Bluesky, and Mastodon.
- Mixpost auto-publishes TikTok; ContentCal sends a reminder to post.
- ContentCal has social inbox; Mixpost doesn't.
Features compared
| Feature | ContentCal | Mixpost |
|---|---|---|
| AI captions | Not assessed | Yes |
| Basic analytics | Yes | Yes |
| Advanced reports | Not assessed | Yes |
| Bulk upload | Not assessed | Not assessed |
| Evergreen recycling | Not assessed | No |
| Team roles | Yes | Yes |
| Approvals | Yes | Yes |
| Link in bio | Not assessed | Not assessed |
Platforms compared
| Network | ContentCal | Mixpost |
|---|---|---|
| Auto | Auto | |
| Auto | Auto | |
| X (Twitter) | Auto | Auto |
| Auto | Auto | |
| TikTok | Reminder | Auto |
| Auto | Auto | |
| YouTube | No | Auto |
| Threads | No | Auto |
| Bluesky | No | Auto |
| Google Business | Auto | Auto |
| Mastodon | No | Auto |
Pricing
Headline prices are for a single unit. Here is the real monthly cost as each tool scales, costed on its own unit so the two stay honest.
Free plan available.
- Cheapest paid plan
- $299/mo
Whole-plan price; it doesn't scale per unit.
ContentCal
- ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
- Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
- When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.
Mixpost
Lite
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- Free and open-source (self-hosted)
- Facebook Pages, X, and Mastodon only
- Calendar, media library, post versions and labels, community support
Pro
Popular- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $299 one-time (1 year of updates, perpetual fallback license)
- All eleven networks, unlimited accounts and team members
- AI Assistant, advanced analytics, posting queue, approvals, API, webhooks, basic white-label
Enterprise
- Seats
- Unlimited
- Accounts
- Unlimited
- Scheduled posts
- Unlimited
- $1,199 one-time (1 year of updates)
- Everything in Pro, plus full white-label branding
- Subscription management, customer dashboard, billing and coupons, to resell as your own SaaS
- Mixpost is self-hosted only: you run it on your own server. Pricing is a one-time license, not a subscription. Lite is free and open-source, Pro is $299, Enterprise $1,199, each with a perpetual fallback license and one year of updates on the paid tiers.
- Unlimited social accounts and team members on every tier, with no per-seat fees.
- Lite is limited to Facebook Pages, X, and Mastodon; Pro and Enterprise unlock all eleven networks plus AI, analytics, the posting queue, approvals, and the API.
- Enterprise adds full white-label and subscription/billing tools so you can run Mixpost as your own SaaS. Non-profits get 30% off Pro.
- Prices are USD one-time payments, read off the live pricing page; the unit here is a license, not a monthly fee.
Pros and cons
ContentCal
- Clean, approachable content calendar and content hub
- Strong, simple approval workflows
- Good team and client collaboration
- Discontinued on 31 March 2023; no longer sold
- Folded into Adobe Express, with a different shape and focus
- Existing comparisons that still list it are out of date
Mixpost
- One-time payment, no subscriptions, with a free open-source Lite
- Unlimited accounts and team members, no per-seat fees
- Eleven networks plus AI, analytics, queue, approvals, and API on Pro
- Enterprise white-label lets you resell it as your own SaaS
- Self-hosted only; you handle hosting and maintenance
- Lite is limited to three networks
- No engagement inbox or listening
- Updates are included for one year, then renew
ContentCal vs Mixpost: FAQ
- Is ContentCal or Mixpost cheaper?
- Mixpost starts at $299 one-time license, while ContentCal is quoted custom, so Mixpost is the one with a public entry price.
- Does ContentCal or Mixpost have a free plan?
- Mixpost has a free plan; ContentCal does not.
- Which is better, ContentCal or Mixpost?
- ContentCal is the stronger pick for most people, while Mixpost is the better fit for developers and agencies comfortable self-hosting. We don't score them; the right call comes down to how you post.