Head to head

ContentCal vs HeyOrca

vs

ContentCal was a well-liked UK content calendar built around planning and approvals. Adobe bought it in December 2021, closed the standalone product on 31 March 2023, and rolled its features into Adobe Express, so it's here for the record rather than as a tool you can buy.

From
Custom
Free plan

HeyOrca is an agency tool organised around the client calendar: you get a calendar per client, unlimited users on it, and a sign-off flow where clients approve posts by email without logging in. It charges per calendar, $59 on Basic or $149 on Pro, with a 40% discount once you run five or more.

From
$59 per calendar / mo
Free plan

Bottom line

ContentCal and HeyOrca both cover the basics; the right one comes down to how you post.

Features compared

FeatureContentCalHeyOrca
AI captionsNot assessedYes
Basic analyticsYesYes
Advanced reportsNot assessedYes
Bulk uploadNot assessedNot assessed
Evergreen recyclingNot assessedNo
Team rolesYesYes
ApprovalsYesYes
Link in bioNot assessedYes

Platforms compared

NetworkContentCalHeyOrca
InstagramAutoAuto
FacebookAutoAuto
X (Twitter)AutoAuto
LinkedInAutoAuto
TikTokReminderAuto
PinterestAutoAuto
YouTubeNoAuto
ThreadsNoAuto
Google BusinessAutoAuto

Pricing

ContentCal

  • ContentCal was acquired by Adobe in December 2021 and the standalone product closed on 31 March 2023. You can no longer buy it.
  • Its content calendar and scheduling features were folded into Adobe Express as the Content Scheduler, which is reviewed separately.
  • When it ran, ContentCal sold flat monthly plans (a Pro tier and a larger Company tier); those plans no longer exist, so no current pricing applies.

HeyOrca

Free

Free
Seats
1
Accounts
2
Scheduled posts
15
  • 1 calendar, 2 social accounts, 1 user
  • 15 scheduled posts a month
  • Inspo library, Instagram bio link, AI tools, mobile app

Basic

$59 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $59 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Unlimited scheduling, approval workflows, Canva, best time to post, custom branding
  • Reporting ($59), social inbox ($39), and listening ($39) are paid add-ons per calendar

Pro

Popular
$149 per calendar / mo
Seats
Unlimited
Accounts
10
Scheduled posts
Unlimited
  • $149 per calendar/mo, unlimited users, 10 social accounts per calendar
  • Everything in Basic, with reporting, social inbox, and listening included
  • Advanced and custom reports, competitor analysis, sentiment, Instagram demographics

Enterprise

Custom
Seats
Unlimited
Accounts
Unlimited
Scheduled posts
Unlimited
  • Custom pricing for managing many clients
  • White-label onboarding, priority support, ongoing training
  • Dedicated account management
  • Priced per calendar, which is HeyOrca's word for a brand or client: the headline $59 / $149 is for one calendar, and you pay again for each one. Every paid calendar includes unlimited users and 10 social accounts.
  • There's a 40% volume discount once you run 5 or more calendars, so the per-calendar rate drops to roughly $35 on Basic and $89 on Pro at agency scale; the cost-at-scale table reflects that. Annual billing is a further 15% off.
  • Extra social accounts beyond the 10 per calendar are $10 a month each.
  • On Basic, reporting ($59/mo), the social inbox ($39/mo), and social listening ($39/mo) are paid add-ons per calendar; Pro bundles all three in.
  • There's a genuine Free plan (1 calendar, 2 social accounts, 1 user, 15 posts a month) plus a 14-day trial of Pro, no card required.
  • Prices are USD, read off the live pricing page and cross-checked against current third-party listings.

Pros and cons

ContentCal

  • Clean, approachable content calendar and content hub
  • Strong, simple approval workflows
  • Good team and client collaboration
  • Discontinued on 31 March 2023; no longer sold
  • Folded into Adobe Express, with a different shape and focus
  • Existing comparisons that still list it are out of date

HeyOrca

  • Client approvals without the client needing an account
  • Unlimited users on every paid plan
  • Per-calendar pricing with a 40% volume discount at scale
  • Reporting, inbox, and listening all included on Pro
  • On Basic, reporting, inbox, and listening are paid add-ons
  • No evergreen recycling
  • Per-calendar pricing adds up before the volume discount kicks in
  • Paid plans are priced for teams, not solo creators

ContentCal vs HeyOrca: FAQ

Is ContentCal or HeyOrca cheaper?
HeyOrca starts at $59 per calendar / mo, while ContentCal is quoted custom, so HeyOrca is the one with a public entry price.
Does ContentCal or HeyOrca have a free plan?
HeyOrca has a free plan; ContentCal does not.
Which is better, ContentCal or HeyOrca?
ContentCal is the stronger pick for most people, while HeyOrca is the better fit for agencies that want a calendar and approval flow per client. We don't score them; the right call comes down to how you post.