Head to head

Airtable vs Planable

vs

Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.

From
$20 per editor / mo
Free plan

A content-review tool first and a scheduler second, built around comments, approvals, and seeing exactly how a post will look before anyone signs off. It charges per workspace rather than per person, so the whole team can pile in at no extra cost.

From
$33 per workspace / mo
Free plan

Bottom line

Airtable and Planable both cover the basics; the right one comes down to how you post. Airtable is the stronger pick for Teams that want a custom content calendar and planning hub; choose Planable for Agencies and teams that need client sign-off before posting.

Features compared

FeatureAirtablePlanable
AI captionsPartialYes
Basic analyticsNoYes
Advanced reportsNot assessedPartial
Bulk uploadNot assessedYes
Evergreen recyclingNot assessedPartial
Team rolesYesYes
ApprovalsPartialYes
Link in bioNot assessedNo

Platforms compared

NetworkAirtablePlanable
InstagramNoAuto
FacebookNoAuto
X (Twitter)NoAuto
LinkedInNoAuto
TikTokNoAuto
PinterestNoAuto
YouTubeNoAuto
ThreadsNoAuto
Google BusinessNoAuto

Pricing

Airtable

Free

Free
Seats
5
  • Up to 5 editors, 1,000 records per base
  • 100 automation runs a month, Interface Designer
  • Enough to build a basic content calendar

Team

$24 per editor / mo

$20/mo billed annually

  • $24 per editor/mo, $20 on annual
  • 50,000 records per base, 25,000 automation runs a month
  • Custom workflows and richer permissions

Business

Popular
$54 per editor / mo

$45/mo billed annually

  • $54 per editor/mo, $45 on annual
  • 125,000 records per base, 100,000 automation runs a month
  • Unlimited API calls, advanced admin

Enterprise Scale

Custom
  • Custom pricing, 500,000+ records per base
  • Enterprise admin, security, and support
  • Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
  • It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
  • Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
  • Add-ons include client portals (priced per guest) and extra AI credits.
  • Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.

Planable

Free

Free
Seats
Unlimited
Accounts
4
Scheduled posts
50
  • 50 posts total, then you upgrade (no time limit, no card)
  • 1 workspace, up to 4 social pages
  • Unlimited users
  • Feed and Calendar views, optional approval

Basic

$39 per workspace / mo

$33/mo billed annually

Seats
Unlimited
Accounts
4
Scheduled posts
60
  • $39 per workspace/mo, $33 on annual
  • 60 posts per workspace each month, 4 social pages
  • Unlimited users
  • Feed and Calendar views, none and optional approval
  • 10GB media storage

Pro

Popular
$59 per workspace / mo

$49/mo billed annually

Seats
Unlimited
Accounts
10
Scheduled posts
150
  • $59 per workspace/mo, $49 on annual
  • 150 posts per workspace each month, 10 social pages
  • Adds Grid view and required approval
  • Team-only drafts and 30-day version history
  • 50GB media storage

Enterprise

Custom
Accounts
50
Scheduled posts
Unlimited
  • Custom pricing, for teams that need more than 5 workspaces
  • 50 social pages per workspace, unlimited posts and campaigns
  • Multi-level approvals and List view
  • SSO, 24-month post storage, dedicated account manager
  • Priced per workspace, which is Planable's word for a brand or client: the headline $39 / $59 is for one workspace, and you pay again for each one you add, up to five before Enterprise. Users are unlimited on every plan.
  • Annual billing is two months free, so Basic works out to $33 a workspace each month ($390/yr) and Pro to $49 ($590/yr).
  • Two paid add-ons sit on top, also per workspace: Analytics at $14/mo and the Engagement social inbox at $9/mo, both about two months cheaper on annual.
  • The Free plan caps you at 50 posts for the life of the account rather than by time; after that you upgrade.
  • Prices are USD from the live pricing page, which renders client-side and defaulted to the annual figures here in Australia. The monthly numbers were read by toggling the billing switch and match current third-party listings.

Pros and cons

Airtable

  • Endlessly flexible content calendar and planning database
  • Strong collaboration, statuses, and approval-style workflows
  • Free for up to 5 editors, with free viewers and commenters
  • Full API and automations to connect to publishing tools
  • Not a scheduler: no native publishing to any network
  • Posting requires Make, Zapier, or custom builds
  • No social analytics, inbox, or listening
  • Per-editor pricing climbs for larger teams

Planable

  • Approval workflows, inline comments, and version history are the strongest part
  • Per-workspace pricing means unlimited users at no extra cost
  • Per-network previews in feed, grid, calendar, and list views
  • Free plan with no time limit, capped at 50 posts
  • Analytics and the social inbox cost extra per workspace
  • Per-workspace pricing adds up fast for agencies with many clients
  • No Bluesky, Mastodon, or link-in-bio
  • Reporting is light and there is no real evergreen recycling

Airtable vs Planable: FAQ

Is Airtable or Planable cheaper?
Airtable is cheaper to start, from $20 against $33 for Planable. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Airtable or Planable have a free plan?
Both have a free plan, so you can try either one before paying.
Which is better, Airtable or Planable?
Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Planable is the better fit for agencies and teams that need client sign-off before posting. We don't score them; the right call comes down to how you post.