Is Airtable or Ocoya cheaper?

Ocoya is cheaper to start, from $12 against $20 for Airtable. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.

Does Airtable or Ocoya have a free plan?

Airtable has a free plan; Ocoya does not, though it offers a 7-day trial.

Which is better, Airtable or Ocoya?

Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Ocoya is the better fit for solo marketers and creators who want AI to generate content. We don't score them; the right call comes down to how you post.

Head to head

Airtable vs Ocoya

Last updated 4 June 2026

Airtable

Airtable isn't a social media scheduler. It's a flexible database that a lot of social teams use as their content calendar and planning hub, mapping campaigns, drafting copy, and routing approvals, then hand off to a real scheduler to actually publish.

From: $20 per editor / mo
Free plan

Visit Airtable

Ocoya

Ocoya is an AI-first content tool with scheduling attached. It generates captions and visuals, pulls products straight from Shopify or WooCommerce to build posts, and publishes to seven networks. The draw is content creation, not engagement or reporting depth.

From: $12 /mo
Free plan

Visit Ocoya

Bottom line

Airtable and Ocoya both cover the basics; the right one comes down to how you post. Airtable is the stronger pick for Teams that want a custom content calendar and planning hub; choose Ocoya for Solo marketers and creators who want AI to generate content.

Features compared

Feature	Airtable	Ocoya
AI captions	Partial	Yes
Basic analytics	No	Yes
Advanced reports	Not assessed	Not assessed
Bulk upload	Not assessed	Yes
Evergreen recycling	Not assessed	No
Team roles	Yes	Yes
Approvals	Partial	Not assessed
Link in bio	Not assessed	Not assessed

Platforms compared

Network	Airtable	Ocoya
Instagram	No	Auto
Facebook	No	Auto
X (Twitter)	No	Auto
LinkedIn	No	Auto
TikTok	No	Auto
Pinterest	No	Auto
YouTube	No	Auto

Pricing

Airtable

Free

Seats: 5

Up to 5 editors, 1,000 records per base
100 automation runs a month, Interface Designer
Enough to build a basic content calendar

Team

$24 per editor / mo

$20/mo billed annually

$24 per editor/mo, $20 on annual
50,000 records per base, 25,000 automation runs a month
Custom workflows and richer permissions

Business

Popular

$54 per editor / mo

$45/mo billed annually

$54 per editor/mo, $45 on annual
125,000 records per base, 100,000 automation runs a month
Unlimited API calls, advanced admin

Enterprise Scale

Custom

Custom pricing, 500,000+ records per base
Enterprise admin, security, and support

Airtable is a flexible database and spreadsheet platform priced per editor (seat), not a social media scheduler. Teams use it to build content calendars, plan and approve posts, and track campaigns.
It does not publish to social networks on its own. To actually post, you connect it to a scheduler or wire up automations through Make, Zapier, or scripts.
Per-editor billing is the main cost: Team is $20 and Business $45 per editor a month on annual billing; viewers, commenters, and form submitters are free. The Free plan allows up to 5 editors.
Add-ons include client portals (priced per guest) and extra AI credits.
Prices are USD, read off Airtable's pricing page. It's included here because many social teams plan in Airtable, not because it publishes.

Ocoya

Bronze

$15 /mo

$12/mo billed annually

Seats: 1
Accounts: 5
Scheduled posts: Unlimited

$15/mo, $12 on annual
1 workspace, 1 user, 5 social profiles
100 AI credits a month

Silver

$39 /mo

$31/mo billed annually

Seats: 5
Accounts: 20
Scheduled posts: Unlimited

$39/mo, $31 on annual
5 workspaces, 5 users, 20 social profiles
500 AI credits a month

Gold

Popular

$79 /mo

$63/mo billed annually

Seats: 20
Accounts: 50
Scheduled posts: Unlimited

$79/mo, $63 on annual
20 workspaces, 20 users, 50 social profiles
1,500 AI credits a month

Diamond

$159 /mo

$127/mo billed annually

Seats: 50
Accounts: 150
Scheduled posts: Unlimited

$159/mo, $127 on annual
Unlimited workspaces, 50 users, 150 social profiles
Unlimited AI credits

Enterprise

Custom

Seats: Unlimited
Accounts: Unlimited
Scheduled posts: Unlimited

Custom pricing for very large teams
Custom limits and support

Flat, quota-bundled plans by workspaces, users, social profiles, and AI credits. AI credits are metered (100, 500, 1,500, then unlimited).
There's no free plan, only a 7-day trial. Annual billing is 20% cheaper.
Ocoya leans on AI and e-commerce: it connects Shopify and WooCommerce to auto-create posts from products, and generates both copy and visuals.
Prices are USD, read off the live pricing page.

Pros and cons

Airtable

Endlessly flexible content calendar and planning database
Strong collaboration, statuses, and approval-style workflows
Free for up to 5 editors, with free viewers and commenters
Full API and automations to connect to publishing tools
Not a scheduler: no native publishing to any network
Posting requires Make, Zapier, or custom builds
No social analytics, inbox, or listening
Per-editor pricing climbs for larger teams

Ocoya

Strong AI for both copy and visuals
E-commerce: auto-create posts from Shopify and WooCommerce products
Reasonable, workspace-based pricing
Design templates and link shortening built in
No engagement inbox, listening, or recycling
Network list stops at seven; no Threads, Bluesky, or Google Business
No free plan
Small company with a short track record

Airtable vs Ocoya: FAQ

Is Airtable or Ocoya cheaper?: Ocoya is cheaper to start, from $12 against $20 for Airtable. The unit each one charges by differs, so the real bill depends on how many channels or seats you run.
Does Airtable or Ocoya have a free plan?: Airtable has a free plan; Ocoya does not, though it offers a 7-day trial.
Which is better, Airtable or Ocoya?: Airtable is the stronger pick for teams that want a custom content calendar and planning hub, while Ocoya is the better fit for solo marketers and creators who want AI to generate content. We don't score them; the right call comes down to how you post.